Emporia Research

We just wrapped up an incredible week at the Emporia engineering offsite in Austin ?? Over the past week, our engineers dove deep into architecture reviews, strategic planning sessions, and an exciting AI hackathon where they worked in teams to deliver fresh innovations to our product and internal processes. Special thanks to Nick Weldon and Jay Tye for sharing their valuable industry insights during our lunch and learns. Outside of the office, we enjoyed an amazing Texan BBQ, showed off our athletic skills, and had the pleasure of meeting a special VIP — Jake's pug, Cash ?? It was a phenomenal week of teambuilding, strategy discussions, and creative thinking. We're energized and ready to bring what we've built here to the next level! ??

Have you checked out the latest GRIT Report from Greenbook? Find us on page 210 along with the other awesome organizations that made this year's Top 10 Most Innovative Field Services Suppliers. Link in the comments to get your copy.

This week in our #FocusedFutures series Patrick Sullivan shares how AI is shaping the creative agency landscape. At Emporia, we’re seeing firsthand how AI is transforming a variety industries, and the creative agency world is no exception. From enhancing ideation to streamlining workflows, AI is enabling agencies to push the boundaries of what’s possible. Check out our latest episode with Sully to dive deeper into how AI is influencing creative strategies and changing the game for agencies worldwide. Check out the link to the full Q&A in the comments.

?? Targeting capabilities just got much more granular on the Emporia platform. Today we rolled out 20 new advanced filters, including previous company, funding round, years of experience, education level and many more. ???? Check out how these new filters can help you find the right fit on your next B2B project.

Check out our recent study with Voiceform on AI adoption across industries. If you're a platform in need of programmatic B2B audiences, give us a shout!

As The Economist recently highlighted, the future of tech isn't just about innovation — it’s about sustainability. The way we manage heat, whether in air conditioning or tech hardware, is becoming a pivotal challenge. In our latest Focused Futures installment with Matthew Kruse, we dive into how cooling technology is shaping the future of tech. It’s not just about keeping systems running—it’s about efficiency, sustainability, and the breakthroughs driving both. Check out the link in the comments for our Q&A with Matthew along with a link to an exploration of the technology behind Blue Frontier, Inc. by The Economist.

Emporia Research ?? Voiceform (also hey Mayank Agrawal) The team here is excited to share our latest case study in partnership with Philip Brook, Artem Alekhin and the Voiceform team that examined AI-enhanced data collection through voice-responses specifically for B2B participants. At Emporia Research we run a regular tracker with N=200 B2B professionals that we call our 'Innovation Readiness' tracker. In this recent wave we leveraged Voiceform to engage our B2B audience in a new and interactive way, leading to rich qualitative insights and more dynamic data collection options for our participants. Check out the study (link in the comments) to learn how B2B respondents across industries and management levels perceive AI and their organizations' innovation readiness and what data collection through voice responses could mean for your next survey.

If you're going to TMRE please keep Michael Kutsch from running off to Epcot.

?? In our latest Focused Futures Q&A, Joshua Reiman from Pacific Gas and Electric Company delves into the art of social impact storytelling. He emphasizes that authentic narratives, centered on the voices of those directly impacted, resonate more than traditional corporate messaging. Companies must prioritize genuine, value-driven stories to truly connect with their audiences. It's not just about highlighting good deeds but deeply engaging with communities. Dive into this insightful discussion on the evolving landscape of social impact in business! ?? Read the full Q&A at the link in the comments. ?? #FocusedFutures

At the intersection of #restech and #facetofacemrx lies an Emporia Research <> Fieldwork happy hour ... and deeper insights into your customers, products and markets.??? Thanks to all of our industry friends who made it out to start your #CRC week with us!