EmpathixAI

Mark your calendars! ?? Join us on Wednesday, October 30, for our next DigitalRVA meetup: Amplifying Human Voices in AI-Driven Market Research Ashley E. Sherry, PhD and Jacob Tucker of?EmpathixAI will share?a deep dive into AI-powered market research strategies for digital marketers, all while keeping human beings at the center of the process. They'll be sharing real-world examples of successful (and not-so-successful) implementations and the lessons they learned along the way. Don't miss this chance to: ?? Understand how AI can provide insights and increase efficiency in your market research ?? The potential biases and ethical considerations for using AI in market research ?? Learn about practical, low-cost ways to experiment with AI in your own efforts ??? Network with fellow digital marketing professionals Register today! #DigitalRVA

Excited to be working with Ashley S. and Jacob Tucker and their company EmpathixAI to fuel the growth of Myles Comfort Foods ! #cpg #blackowned #womenled

? Our FALL SUMMIT is only TWO DAYS away! This makes it the perfect time to thank our sponsors. Thank you to: ?? Witz Creative - Imagine a world where all people are empowered to turn their dreams into reality. It's Andrew Lebowitz's mission is to help people do just that. Through coaching and workshops, Andrew leverages a human-centered, design-informed, creative process to guide and support creative professionals, executives, and individuals. Learn more at witzcreative.com ???Lamppost?- Led by Joe Williams, Lamppost is a?full-service solution partner?ready to bring Vision, Strategy, and Experiences to life.?From Digital App Design and Development to Cross-Channel Experience Strategy we bring deep insights, tailored processes and empathy to your projects.?Learn more at https://lnkd.in/gRCWXrBH ?? EmpathixAI - EmpathixAI is the company behind the world’s first AI interviewer for global market research. Their proprietary platform, CultureChat, uses AI to expertly conduct deep, qualitative interviews at the scale and speed of surveys--and at a fraction of the cost. Gain insights from interviews with representative samples of real people in your target audience combined with scientifically valid algorithms that look across every interview to make sure you understand what matters. EmpathixAI is led by Ashley S. and Jacob Tucker. Learn more at https://empathixai.com/ If you're not familiar with these organizations, check them out!

Exciting news! EmpathixAI has been selected for Lighthouse Labs RVA's Batch 17! ?? Jacob Tucker and I are incredibly honored to be part of this stellar group of founders. We look forward to the mentorship, resources, and connections to help us take EmpathixAI to the next level. A huge thank you to Lighthouse Labs and VIPC | Virginia Innovation Partnership Corporation for believing in our vision to transform qualitative research through AI. We're excited to learn from and alongside the other amazing founders in our cohort: - Aaraj Vij + Jeremy Swack - VerbaAI - Anne Wanlund - Canopie - Myles Powell - Myles Comfort Foods - HanhLinh H. + MaiLinh Ho - Gateway - David Hojah - Parrots - John Schindler - Liquet Medical Inc. This is a big step forward for EmpathixAI, and we can't wait to see what the future holds. Here's to pushing the boundaries of AI-driven market research and uncovering deeper human insights!

Surveys are a lie. A fantasy sold to companies by market research firms for all sorts of things they shouldn’t. Here's why they're failing you, the cost of relying on them, and how AI-powered interviews are changing the industry: According to ESOMAR's latest Global Market Research Report: "Research agencies have treated respondents poorly for so long that many, especially younger generations, no longer want to participate in traditional surveys." This isn't just a trend. It's a crisis in our industry and one that stands to be exacerbated by the explosion of really bad AI research methods. This isn't sustainable. With #AI being the hottest thing right now, I believe we're on the cusp of a new approach to how we gather human insights, albeit with care and scientific backing. Why? Because people open up in conversations. As an anthropologist, I've seen this firsthand in thousands of interviews. Now, I'm convinced that being an expert provider of AI-enabled interview research is a critical area of advancement for social scientists who have the: - Skill - Knowledge, and - Ethical training to bring about this transformation. Don't believe me? These responses from AI interview participants might change your mind: "This conversation was delightful. Thank you for listening to me." "I've really enjoyed your questions and responses. This has been so fun." "Can I come back and keep talking to you later about more topics?" When was the last time someone begged to continue your survey? I'll wait. Here's what I believe is the Magic Formula for the future of market research: [AI's scalability] + [Human-like empathy] = Authentic, insightful conversations at scale The results I've seen are mind-blowing: - 45+ minute engagement times (even from "survey junkies") - Insights so deep they've made CMOs rethink entire strategies - Participants who feel truly heard, not just another data point But here's the harsh truth: If you're not exploring expert AI-powered conversations, you're already behind. Are you ready to uncover insights you never knew existed? The future of market research isn't just conversational. It's AI-conversational. And it's happening now, whether you're ready or not. And, if you're not, start a conversation about what is holding you back. P.S. I'm passionate about being a scientific leader in this space. If you're ready to lead this revolution in your area, DM me and let's talk. I'm excited to chart your future together.

Robotic interviews are killing your market research. You know the type: - A pre-coded questionnaire with no room for nuance or depth. - A rigid script that leaves respondents feeling unheard and frustrated. - A "quality incomplete" mentality that throws out any interview that doesn't fit the narrow mold. It's no wonder people are increasingly turned off by traditional market research methods. -- But what if there was a better way? A way to conduct interviews that actually made respondents feel valued, heard, and engaged? That's my game plan with #CultureChat Unlike robotic interviews, CC is trained to mimic an expert human interviewer. It knows when to pivot or rephrase a question if a respondent is struggling, ensuring that no valuable perspective is left uncaptured. -- Here's an example: Imagine you're conducting a study on voter attitudes. A robotic interview might ask: "Who are you going to vote for in the upcoming election?" If the respondent says, "I don't know," the interview ends. (Since the response is 'low quality' – the data is thrown out.) But CultureChat would handle it differently. It might say: "No problem, elections can be a difficult thing to discuss. What types of characteristics are you looking for in the next person you'd like to see in the White House?" This pivot allows the respondent to share their views without feeling put on the spot. As the conversation continues, CultureChat might ask about specific issues or candidates, gradually building a picture of the respondent's political leanings. By the end, the respondent feels confident enough to share their voting intentions – not because they were forced to, but because the interview allowed them to. -- This is the power of AI-driven interviews. By treating respondents as individuals with valuable perspectives to share, rather than data points to be collected, they enable a whole new level of market research. Insights that are deeper, truer, and more reflective of real human experiences. The future of market research is conversational, adaptive, and deeply human – even when conducted by an AI. It's time to leave robotic interviews in the past, where they belong.