Rounding out the EMI Class of 2024 is Janna Foy! A Computer Science and Neuroscience double major at Boston University, Janna was also the Executive Director of BU's Fusion Dance Troupe, host of one of the most well-known dance competitions on the East Coast. Her unique combination of analytic skills, tech savvy and natural problem-solving abilities will help EMI Strategic Marketing as we continue to deliver imaginative marketing solutions to our clients. Welcome, Janna!
关于我们
EMI is driven by results and focused on helping clients master change, grow profitable relationships and move forward faster. We deliver strategy that’s both imaginative and sound, creative that’s thoughtful and engaging. Specialists in financial services and technology, and the intersection of the two. Expert in digital marketing, social platform optimization, content development, sales enablement, brand activation and marketing that defies categorization but transforms our clients’ business. And we believe that being easy to work with and having integrity are as important as being smart and creative.
- 网站
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https://www.emiboston.com
EMI Strategic Marketing的外部链接
- 所属行业
- 营销服务
- 规模
- 51-200 人
- 总部
- Boston，MA
- 类型
- 私人持股
- 创立
- 1989
- 领域
- Branding、Relationship Marketing、Direct Marketing、Email Marketing、B2B Marketing、Sales Enablement、Social Media、Product Launch Marketing、Sales Campaigns、Market Intelligence、Competitive Intelligence、Channel Marketing、Content Marketing和Marketing Strategy
地点
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主要
获取路线
15 Broad St.
US，MA，Boston，02109
EMI Strategic Marketing员工
动态
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Successful B2B social media strategies aren't "set it and forget it" –?an effective campaign depends on monitoring, measuring and adapting! The Gramercy Institute Financial Content Marketing Award win for the Citizens Commercial Banking "Always On" campaign is a great example of an EMI Strategic Marketing campaign that did just that and delivered exceptional results for the client. Amy Ricketts was on hand to accept the award from Bill Wreaks on behalf of the entire team. #financialmarketing #marketingstrategy #commercialbanking
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Following a busy summer at EMI, our team enjoyed a night sailing around Boston Harbor aboard the Denis Sullivan with World Ocean School. After hoisting the sails, EMIers kicked back and watched the sun set over our beautiful Boston skyline. What’s next on our social calendar? Hint: it became an Olympic Sport in 1988… #agencylife #companyculture
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At EMI, nothing says summer like our beloved Lobster Walk ??. Our third annual summertime stroll to James Hook and Company featured perfect weather for al fresco dining, with lobster rolls, lobster bisque and clam chowder. Such a great way to catch up with colleagues - we’re already counting down to next year! #companyculture #agencylife?
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Interesting data from FUSE Research Network and love the idea of applying #NPS to #wealthmanagement, but to me it would be shocking if there weren't a big gap between attitudes towards the top 3 and everyone else. It's almost a tautology--they are the top 3 because the advisor likes them; the advisor doesn't know the others because they don't work with them therefore don't see their value, etc. In my experience with NPS in this space I've also wondered if advisors take the "how likely would you be to recommend..." question too literally and decide that they'd almost never generally recommend a firm to another advisor. On the one hand that seems to support your point that advisors tend to be stingy with high scores (19 is, in fact, a pretty mediocre score), but on the other I'd argue that it probably diminishes the "satisfaction and loyalty" measurement efficacy. On the other hand it probably does support the "future growth" underlying logic of NPS, although normally that would be an outgrowth of satisfaction and loyalty but here it's almost the other way around. The other element here is what can drive improvement? Good news (at least in my experience) is that it's not rocket science: more attentiveness and more engagement BOTH from wholesalers and from content-driven marketing.
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Struggling to find a #measurement of success that convinces skeptical executives of the value of marketing? EMI’s Anthony Nygren recently tackled this dilemma in his newest piece, “Follow the Path: Addressing Financial Services B2B Marketer’s Measurement Problem”. #b2bmarketing #marketingstrategy?
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Calling all FinServ marketers ?? – are you curious what lies ahead for the future of financial content marketing? Hear agency leaders (including our very own Anthony Nygren) share their thoughts at The Gramercy Institute’s Financial Agency Brilliance webinar tomorrow (8/8 @ 11 AM ET): https://lnkd.in/eTCdQfrB #FinServ #ContentMarketing #MarketingStrategy
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The content marketing landscape is constantly evolving, demanding creativity and agility from financial marketers. Join us at The Gramercy Institute’s upcoming webinar on Thursday, August 8 at 11 AM ET where EMI’s Anthony Nygren will join fellow agency leaders as they discuss the current state of financial content marketing and what’s to come. Register here: https://lnkd.in/eTCdQfrB #FinServ #ContentMarketing #MarketingStrategy
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Meet our newest Account Associate, Tahiya Bade! Graduating Magna Cum Laude from Quinnipiac University and founding her own skincare company are just a few of her impressive accomplishments. Her entrepreneurial drive and content marketing experience and imagination are sure to help her make a difference for EMI's clients. Welcome, Tahiya!
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Welcome to EMI Strategic Marketing, Alexa Mancini! A Fordham University graduate, Alexa completed both a Bachelor of Science degree in Psychology, as well as a Bachelor of Arts in Philosophy. As financial services marketers, it's our mission to develop both effective and imaginative strategies for our clients—we're sure her strong background in both the arts and sciences will fuel many new ideas. We're so happy you're joining the EMI team, Alexa!
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