Embrago (em-BRA-go) — Activewear & apparel with patented Body Responsive Fit? technology

Wow, The Boston Globe! So honored to be profiled this week in the editorial content of the Gobe's Sunday magazine supplement, Thrive: Redefining Retirement. The article, "Encore: The Path To A Rewarding Career In Your Second Act," is about exploring vibrant new careers fueled by passion and purpose in life's 'second half'. Here's my hot take on that idea: As a midlife entrepreneur, some days I feel like Agatha Christie's Miss Marple—just a plump, non-descript older lady nosing aroud on the periphery in a large cast of glamorous young go-getters who catch the eye of eager investors. But just like Miss Marple, older ladies like me have an unfair (and unsuspected) advantage. We can listen, observe, and learn unnoticed. We know how to ignore the distraction of flashy ideas that don't add long-term value. And we quietly leverage our decades of experience and ability to connect facts to arrive at the (obvious) solution. Many times, we can see what others have not yet seen, because the longer lens of our past allows us to see further into the future. So here's the thing to remember about second acts. Second acts are where all the good stuff happens. The plot comes together, the loose ends tie up, and the exciting conclusions take your breath away. Trust me, you *don't* want to leave at intermission!

NOTHING CAN BEAT THE BREATH OF LIFE – What an incredible leap forward we witnessed at the recent Interfiliere Paris. Nothing compares to the power of face-to-face interactions and physically experiencing the materials. Technology took center stage in a truly holistic way, combining sustainability, comfort, and the interaction between body and fabric, driven by the impact of new yarns. The inclusive 24-hour wardrobe mantra of "do more with less" showcased fabrics designed for inner and outerwear and adaptable for multiple sizes. For three days, we became students of change, led by a new generation of managers from leading Asian textile companies. The high caliber of visitors, with major global brands represented, contributed to an ease of gathering broad insights into the current state of the lingerie and bodywear markets. The general conclusion? This is just the beginning of a new phase on every level, but the professionals are starting to adapt. Salon International de la Lingerie & Interfilière Paris WSN Concepts Paris

Innovative, functional design is just as important as style and comfort at Embrago. Our versatile Full-Support Top goes from morning yoga to office ready and anywhere else your busy life takes you. Patented built-in support for DD-L cup sizes combines breathable organic cotton, smart textiles, and soft-seam engineering for effective lifting and shaping with a luxe ready-to-wear finish. Style it at https://lnkd.in/gJAryYsC #womenchangemakers #apparel #fashionretail

Embrago Wins Two Prizes for Innovative Fashion Design at International Design Awards (IDA) -- Embrago's debut Compassion Collection was recognized with two International Design Awards?for groundbreaking new work in Fashion: a Silver medal in Fashion Designs and a Bronze medal in Apparel Projects. Selected from a field of thousands of entries from 80 different countries, Embrago's designs combine a forward-thinking approach to modern attire with a compassionate regard for the female form. Excerpt from the winning submission: "Embrago considers clothing’s relationship to our identity and dignity. Rather than subjugating the body to the clothes (using curve-constricting bras), Embrago makes clothes that fit the body’s forma natura, with compassion for curves. Organic cotton and smart textiles, no hardware."? Read more at https://lnkd.in/ds8MQqMj #IDA2021 #fashion #apparel #fashiondesign