We are the nonpartisan unit of Change Research. Our methodology and polling have been featured in MSNBC, Axios, and FiveThirtyEight and we have polled for organizations and companies in both the private and public sphere along with various non-profits. Our unique and highly accurate methodology, Dynamic Online Sampling, has changed the game in public opinion research. We meet people where they are—on their devices—and deliver a more representative, inclusive sample of everyday people at a fraction of the cost of typical public opinion researchers.
Embold Research的外部链接
US，San Francisco
Excited sales opportunity to grow our impact in public opinion research. Apply today. #renewableenergyjobs #sellresearch
Change Research is seeking a Director of Growth who can open doors in new sectors, like media, and hit sales targets. Our top candidate has strong relationships in markets like clean energy and others, is adept at building new relationships and thrives in a quota-based environment. See comments for link. #cleanenergyjobs #mediajobs #pollingjobs
In our increasingly divided media landscape, there are no universally trusted figures. Our recent survey reveals a concerning trend: no major news sources we asked about are trusted by a majority of Americans. Even the most trusted outlets—NPR and Wall Street Journal (both at 46%)—are trusted by less than half of all Americans. What does this mean for information consumers and businesses? We're navigating a fragmented landscape where audiences live in separate information ecosystems. For more data on Americans’ media consumption habits, see our memo: https://lnkd.in/eBsuYBW2 #MediaTrust #DataInsights #InformationLandscape #CommunicationStrategy
Americans fear news outlets are "hiding truth" As news organizations like The Washington Post undergo significant changes to their opinion sections, our findings highlight the desire for transparency and accountability in the U.S. media ecosystem. 79% of registered voters are "very concerned" about media companies hiding or refusing to publish the truth, while 72% indicated concern about billionaire owners influencing coverage. We've uncovered a significant perception gap: 58% of Americans are more concerned about bias in news other people consume, while only 30% worry about bias in their own sources. This gap aligns with the U.S.’s increasingly fragmented information landscape. While 86% believe the media generally prioritizes sensationalism and generating clicks, people hold a much more favorable view of their personal news sources, with 43% believing their sources focus on honest reporting. Trust in social media has continued to fall, with only 2% of Americans trusting Facebook "a great deal" for accurate news. This disconnect between how we perceive "the media" vs. our own trusted sources presents both challenges and opportunities for those working in communications, journalism, and information integrity. Interested in exploring the complete dataset with demographic breakdowns and trending data? Connect with us to learn more about accessing the Change Research Data Portal. (Link in comments) #MediaTrust #DataInsights #PublicOpinion #InformationIntegrity
Last week, I had the pleasure of leading a webinar showcasing my research, conducted with the support and guidance of my team at Change Research and Embold Research, seeking to understand the media consumption habits of Americans in our current political environment. I am excited to share that this research has been published in Newsweek, in a piece that highlights one of the central findings of our research: people across the political spectrum struggle to find news sources that they trust. https://lnkd.in/eN85zN33
?? The Future of News: Understanding Media Consumption in 2025 Join us for an eye-opening webinar exploring how Americans really get their news today. Our groundbreaking research reveals dramatic shifts in media consumption patterns that are reshaping the information landscape. Key Insights We'll Cover: -Trust dynamics across media platforms: From traditional outlets to independent? voices -Generation-specific consumption habits transforming the media ecosystem -Critical factors driving trust and skepticism in news sources ?? Exclusive Research Preview: -61% of active news consumers have stepped back from news coverage post-election -Social media dominates: 68% check multiple times daily for updates -A surprising 41% now rely primarily on social media for news ?? When: Friday, February 14th ? Time: 9 AM PT / 12 PM ET ?? Special Bonus: Get exclusive access to our in-depth analysis of three distinct news consumer profiles: Passive, Active, and Avoidant. Reserve your spot to understand how these trends will shape the future of media consumption. #MediaTrends #NewsConsumption #DigitalMedia #Research2025
Want to shape the future of public opinion research? Change Research is seeking a Senior Front-End Engineer to build AI-powered tools that make polling data accessible and actionable. You'll be part of a dedicated, fun team doing innovative work. (application link in comments) #hiring #frontendengineer
?? We’re thrilled that along with American Energy Action?and Alliance for Energy Independence, we received two Expy awards from the Analyst Institute for our groundbreaking work on renewable energy development! Working with American Energy Action, our Magnify AI Targeting models helped identify and mobilize a new wave of renewable energy advocates across Texas, increasing advocacy engagement by over 70%. We partnered with the Alliance for Energy Independence to create compelling advertising as well as Magnify AI Targeting audiences of people likely to be on the fence about renewable energy. These ads increased the support by a statistically significant 6 percentage points.
Our team learned so much working on this project
Today, a Google search for "AI" yields ~14.8 billion results about Artificial Intelligence. Curious what an "AI" search yielded 10 or 20 years ago? Or the share of Bay Area residents familiar with AI? Check out how Google Trends compare to the findings of our recent 2024 Silicon Valley Poll (https://lnkd.in/gCd2gUjJ). #siliconvalley #ai #mentalhealth #affordablehousing #childcare #homeownersinsurance #svpoll #artificialintelligence #publicopinion Embold Research, Rachel Massaro, Danny Wessler, Trenton Marlar, Russell Hancock
We are gearing up for GROWTH in 2025, and our new Lead Analyst is a skilled leader and social science researcher, driven to do impactful work, wants to work for a strong and growing remote company with a great team. Apply today. Link in comments. #analyst #socialscience #impact
Housing affordability has emerged as a key issue shaping the 2024 election and will continue to play a crucial role in 2025 legislative sessions and spring elections. We're here with NEW DATA to support sharp communications on housing reform. Join us on Friday 9/27 for a joint briefing on with our nonpartisan unit, Embold Research, where we'll explore how can advocates and policymakers invoke ?? shared values ?? to develop broadly appealing messages on housing reform. https://lnkd.in/gESjaRnx