EMARKETER

How did Walgreens go from “pharmacy behemoth" to a "distressed retailer"? What are the biggest lessons from its downfall? And where does the company go from here? Watch the full episode of the Behind the Numbers podcast with Senior Analysts Rajiv Leventhal and Zak Stambor: https://lnkd.in/eYk6f4GU Made possible by Trax Retail

Digital audio ads targeting Oklahoma-area podcast and music listeners layered with CTV and mobile gave Gary’s QuickSteak a tasty 30% sales lift. Find out how programmatic digital audio can boost your results and hear our latest listenership forecasts in this virtual event, made possible by GroundTruth. Save Your Seat: https://lnkd.in/gVvtuMeW #audio #programmatic

A recent study by the?Columbia Journalism Review?found that leading AI search engines?routinely misattribute sources and fabricate URLs, raising major red flags for professionals who rely on accurate insights. That’s why?EMARKETER AI Search?is different. ? Built on vetted research ? No hallucinations or made-up sources ? Fast, direct answers you can trust As our VP of Product, Amgad Sami, put it during our recent AI Search webinar:?"What clients really wanted was something that brings all of that research to a single place—and just gives them the answer." Watch the webinar replay and see how EMARKETER AI Search is changing the game for marketers, strategists, and decision-makers: https://lnkd.in/ej_hWiDY

?? How is virality being redefined in today’s fast-paced digital world? We’re diving into how the word “Creator” is being reimagined, and how the social content consumers are looking for is changing. Tune in to today's episode of the Behind the Numbers podcast with Marcus Johnson, Emmy Liederman, Minda Smiley, and Co-Founder and CEO of Kale Isha Patel. Listen everywhere and watch on YouTube and Spotify: https://lnkd.in/eV_GKKZa Made possible by Trax Retail.

We invite you to network with us next Thursday, March 27th! During this exclusive invitation-only breakfast event in New York City, EMARKETER analyst Ethan Cramer-Flood will present our latest forecast on audio consumption, and lead a panel discussion with GroundTruth and Gary’s QuickSteak on ways brands are using audio to boost multichannel campaign results. Don't miss out! Reserve your spot today: https://lnkd.in/g5mN4RgY

In celebrating Women’s History Month, EMARKETER is spotlighting inspiring women across our team, recognizing and celebrating the outsized impacts they have made, and sharing the advice they have for their peers. Debra Panzarella, AVP of Account Management, Key Accounts: Don't be afraid to lean into what makes you unique, that's where your authenticity comes from. Cultivate relationships with people who inspire you. Work hard and make sure to lift other women up with you as you grow -- there's room for all of us at the top! Helen Goldman, Senior Director, Talent Partner: Just start doing the work. Start somewhere.?Once you take that first step, everything else begins to fall into place. Danielle Drolet, Senior Director, Content Marketing: Career success isn’t just about what you know—it’s also about the relationships you build. A bit of extra attention can lead to meaningful results. How people feel around you is what they’ll remember. #womenshistorymonth #womeninbusiness #celebratingwomen

CX, trust, and reliability are key to building customer connections, according to a new survey from EMARKETER and Bloomreach. Download "The Power of Trust and Emotions in Building Customer Loyalty," created in partnership with Bloomreach, to explore how personalization and storytelling can improve both relationships and retention. Learn More: https://lnkd.in/gPAB-QK3

Finding the right insights shouldn’t slow you down. Whether you're allocating ad spend, refining a go-to-market strategy, or benchmarking performance, fast and reliable research is key to staying ahead. That’s where PRO+ comes in. In addition to trusted forecasts, comparison tools, and industry KPIs, PRO+ now includes AI Search—helping you navigate EMARKETER’s reports, forecasts, and data faster and smarter than ever. See how AI Search can accelerate your research process: https://lnkd.in/e_fxkEkm