EMARKETER

?? How is virality being redefined in today’s fast-paced digital world? We’re diving into how the word “Creator” is being reimagined, and how the social content consumers are looking for is changing. Tune in to today's episode of the Behind the Numbers podcast with Marcus Johnson, Emmy Liederman, Minda Smiley, and Co-Founder and CEO of Kale Isha Patel. Listen everywhere and watch on YouTube and Spotify: https://lnkd.in/eV_GKKZa Made possible by Trax Retail.

We invite you to network with us next Thursday, March 27th! During this exclusive invitation-only breakfast event in New York City, EMARKETER analyst Ethan Cramer-Flood will present our latest forecast on audio consumption, and lead a panel discussion with GroundTruth and Gary’s QuickSteak on ways brands are using audio to boost multichannel campaign results. Don't miss out! Reserve your spot today: https://lnkd.in/g5mN4RgY

In celebrating Women’s History Month, EMARKETER is spotlighting inspiring women across our team, recognizing and celebrating the outsized impacts they have made, and sharing the advice they have for their peers. Debra Panzarella, AVP of Account Management, Key Accounts: Don't be afraid to lean into what makes you unique, that's where your authenticity comes from. Cultivate relationships with people who inspire you. Work hard and make sure to lift other women up with you as you grow -- there's room for all of us at the top! Helen Goldman, Senior Director, Talent Partner: Just start doing the work. Start somewhere.?Once you take that first step, everything else begins to fall into place. Danielle Drolet, Senior Director, Content Marketing: Career success isn’t just about what you know—it’s also about the relationships you build. A bit of extra attention can lead to meaningful results. How people feel around you is what they’ll remember. #womenshistorymonth #womeninbusiness #celebratingwomen

CX, trust, and reliability are key to building customer connections, according to a new survey from EMARKETER and Bloomreach. Download "The Power of Trust and Emotions in Building Customer Loyalty," created in partnership with Bloomreach, to explore how personalization and storytelling can improve both relationships and retention. Learn More: https://lnkd.in/gPAB-QK3

Finding the right insights shouldn’t slow you down. Whether you're allocating ad spend, refining a go-to-market strategy, or benchmarking performance, fast and reliable research is key to staying ahead. That’s where PRO+ comes in. In addition to trusted forecasts, comparison tools, and industry KPIs, PRO+ now includes AI Search—helping you navigate EMARKETER’s reports, forecasts, and data faster and smarter than ever. See how AI Search can accelerate your research process: https://lnkd.in/e_fxkEkm

?? Happening Now: https://lnkd.in/gddXHzV3 Learn how to evaluate CTV advertising platforms and choose the right one to reach all those engaged viewers in a new Field Guide Webinar, made possible by StackAdapt.?

?? Uncorking Insights is quickly approaching! Our first two events filled up fast, so reserve your spot now for expert insights, engaging discussions, and premium wine pairings: https://lnkd.in/ex_9KwJr Join us for an evening of networking with industry peers and deep dives into the trends shaping ecommerce, social media, and AI, all led by our top analysts. You'll also have a front row seat to a live demo of AI Search, our latest PRO+ offering. ?? Date: Thursday, April 3, 2025 ?? Time: 4:00 PM - 7:00 PM ?? Location: Axel Haus, 277 Mott Street, SoHo, New York, NY

Streaming TV keeps growing, but so does the challenge of reaching viewers. With audiences constantly switching platforms, old TV ad strategies fall short. In this sponsored article, MNTN looks at how a more precise, audience-first approach—borrowed from search and social marketing—is helping advertisers stay ahead: https://lnkd.in/gGWsvB3Q #CTV #Streaming #MarketingStrategy?