EMARKETER

Start the conversation with advertising and marketing decision makers with EMARKETER webinars. No boring floating heads here—our newsroom quality broadcasts can help you lead the discussion and create meaningful connections and conversions. Let’s brainstorm your next production: https://lnkd.in/erzxZG2j #marketing #advertising #webinar

?? Key stat: TikTok’s US ad CPMs will rise 15.6% in Q1 2025, a bigger increase than CPMs on Meta, Snapchat, or YouTube, according to our forecast. ?? EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. Subscribe to the Chart of the Day newsletter for more: https://lnkd.in/eWTknKaU

?? On today’s episode of the Behind the Numbers podcast: How Google’s cookie choices affect targeting with insights on alternative identifiers, data privacy, and strategies for 2025. ?? Tune in to the discussion with our Principal Analyst and host Yory Wurmser, Chief Brand Officer of CP Skin Health Group Echo Sandburg and Senior Director First Party Data Strategy of the Eli Lilly and Company Moitree R.: https://lnkd.in/euZGs7bZ

Alex Schultz, Meta CMO, shares his top advice for marketers: take a step back and look at the big picture. ?? In a recent conversation with Jasmine Enberg, he dives deeper into: The limitations of the "performance marketing" label, how AI has driven Meta's growth, and the shift towards customer-centric marketing. Tune in to the full discussion: https://lnkd.in/eWgdQann

Nine out of 10 creators believe generative AI tools can help create new ideas, according to Adobe research. Join our Tech-Talk Webinar, "Integrating Generative AI: A Roadmap for Marketing Leaders," presented by Adobe, to discover how leading organizations are successfully implementing AI while maintaining creative standards. Save Your Seat: https://lnkd.in/gwv2ThiV #genAI #martech

In 2025, advertisers will harness the power of non-endemic advertising. Which non-retail verticals are poised to win in the commerce media space? What are the opportunities and challenges of in-store media? Explore our new Commerce Media toolkit for resources to help optimize your 2025 advertising budget, including a webinar, Roundup, charts, exclusive articles, and more: https://lnkd.in/e32NvJqm

?? The Jake Paul-Mike Tyson fight made history as the most-bet combat sport event on BetMGM. But what does this mean for the future of sports betting? Are headline-grabbing events like this pushing sports betting further into the mainstream? On today’s Behind the Numbers podcast, we're discussing the size of sports betting markets, the impact of tight regulations, and the challenges of marketing in the gambling world. Join Principal Analysts Bill Fisher and Paul Briggs, Senior Director of Podcasts Marcus Johnson, and VP of Content Paul Verna for this insightful conversation: https://lnkd.in/efQ57krb

?? Q4 ad spend is heating up, driven by CTV, commerce media, and growing consumer value-consciousness. Make sure your solution stands out to to our audience of nearly 500,000 marketers. Showcase your value, capture attention, generate guaranteed leads, and drive direct response. Ready to finish the year strong? Explore our media kit for end-of-year advertising options: https://lnkd.in/e-ePpDtk