EMARKETER

Start the conversation with advertising and marketing decision makers with EMARKETER webinars. No boring floating heads here—our newsroom quality broadcasts can help you lead the discussion and create meaningful connections and conversions. Let’s brainstorm your next production: https://lnkd.in/erzxZG2j #marketing #advertising #webinar

?? The Jake Paul-Mike Tyson fight made history as the most-bet combat sport event on BetMGM. But what does this mean for the future of sports betting? Are headline-grabbing events like this pushing sports betting further into the mainstream? On today’s Behind the Numbers podcast, we're discussing the size of sports betting markets, the impact of tight regulations, and the challenges of marketing in the gambling world. Join Principal Analysts Bill Fisher and Paul Briggs, Senior Director of Podcasts Marcus Johnson, and VP of Content Paul Verna for this insightful conversation: https://lnkd.in/efQ57krb

?? Q4 ad spend is heating up, driven by CTV, commerce media, and growing consumer value-consciousness. Make sure your solution stands out to to our audience of nearly 500,000 marketers. Showcase your value, capture attention, generate guaranteed leads, and drive direct response. Ready to finish the year strong? Explore our media kit for end-of-year advertising options: https://lnkd.in/e-ePpDtk

So happy to get to put together this exhaustive report of how #digitaladvertising and #connectedtv leaders performed over the last quarter! While we've had some stronger quarters in the recent past—and despite the election showing Main Street and Wall Street clearly ain't the same thing—a number of sectors, including #searchadvertising, #socialmedia, and #retailmedia are all showing major ad growth. And major streaming services' revenues are being buyoed by major gains for their ad-supported tiers. Among the companies we include in this report include Google (and YouTube), Meta, Microsoft (and LinkedIn, Amazon, Reddit, Disney, Pinterest, Warner Bros. Discovery, NBCUniversal, Paramount, and more. Thanks to my co-author Daniel Konstantinovic & everyone else (Tyler Penelope Donte Dana & more) who contributed! Check out the full report: https://lnkd.in/eaEnaCHa

??? In today’s episode of the Behind the Numbers podcast: ?? Netflix’s record-breaking boxing event and what it means for live sports ?? TikTok’s chances of avoiding a U.S. ban under a Trump presidency ?? Perplexity’s new AI-powered shopping assistant and more... Tune in to the conversation with Director of Reports Editing Rahul Chadha, Senior Analyst Evelyn Mitchell-Wolf, and Senior Director of Forecasting Oscar Orozco: https://lnkd.in/guz-E4PT

Commerce media is expanding beyond retail. Travel, financial services, and other industries with valuable first-party data are entering the game, creating exciting opportunities for non-endemic advertising in 2025. But which networks are best positioned for success? What challenges do non-retail verticals face in this space? Explore our Commerce Media resources to help optimize your 2025 advertising budget, including a webinar, Roundup, charts, exclusive articles, and more. Access the toolkit: https://lnkd.in/ecW-jhE8

Three-quarters of CMOs report that AI's deep-learning capabilities benefit marketing performance, planning, and optimization, according to a Plus Company survey. Download “The AI-Powered CMO: Your Guide to Supercharged Marketing,” a new report, created together with LTIMindtree, to gain insight into ways AI can drive growth and maximize marketing ROI.? Download: https://lnkd.in/dZtrN-aC #ai #CMO #marketingperformance

Finance, travel, and other industries are noticing the rise of retail media, and they want in. Download our new roundup, “How Retail Media’s Success is Powering the Rise of Commerce Media Across Industries,” made possible by LiveRamp, to discover new non-endemic advertising opportunities for 2025 and beyond. Free Download: https://lnkd.in/gWQfdZNU #commercemedia #retailmedia

Meta CMO Alex Schultz hates the term "performance marketing." On the latest EMARKETER podcast, he tells me why. We also talk about how #AI turned the ad business around, and how brands can maximize #creator partnerships on #Instagram. Listen to the full episode here: https://lnkd.in/dtfctcmE