EmailCash转发了
I see it every single day: Brands spending big on ads to acquire new customers, then dropping the ball after the first purchase. Their potential is completely capped because they haven’t invested in long-term customer relationships. If you want customers to keep coming back, you need to give them something to remember you by. ? And that something is email! Did you know that over 4.3 billion people use email marketing? It remains one of the most cost-effective marketing channels. My team and I have helped many e-commerce brands generate $10M+ in additional sales revenue through email marketing. Here's how you can make the most out of email marketing in 2024: 1. **Build Your Email List**: Convert your customers into subscribers using website pop-ups. 2. **Send Great Content**: Focus on story-based content. Keep a 50:50 ratio of content to sales as a start. 3. **Focus on Personalization**: Use lists and segments to send targeted emails. Segment by engagement, purchase history, location, LTV, and more. 4. **Do Regular Audits**: Clean your list regularly and remove unengaged subscribers. 5. **AB Test**: Test subject lines, preview text, sending times, and content types to see what works best. 6. **Measure Your Results**: Monitor CTRs, unsubscribe rates, spam rates, and revenue. Use Google Analytics in addition to your email marketing tool. From creating great content to measuring your results, a lot goes into building the perfect email marketing strategy. I hope these tips help you get a head start on creating the perfect email strategy. In the end, don't just acquire customers – build lasting relationships that drive repeat business and long-term success. -- If you enjoyed this, share the post with your network and follow me for more insights. ??