Email Overdrive

Steal these three Klaviyo flows we're using that generated 6 to 7 figures in sales during BFCM. I'm spilling the beans on 3-high performing Klaviyo flows that have helped my clients generate revenue during BFCM and I've tested this over the years as an email marketing strategist for e-commerce businesses. These three flows are: ? Added to cart/checkout in the last X days | Zero purchase. This flow captures those hesitant shoppers who already showed interest but didn't complete their purchase. Adjust the timing so it won't coincide with your Abandoned Cart and Abandoned Checkout flow. ? Active on site | Zero opens in the last X days. This flow targets engaged website visitors who haven't been opening your emails. It re-engages them with a personalized message. You can highlight new arrivals, bestsellers, your BFCM preview, and recent customer testimonials. ? Viewed items X times | Zero purchase. This flow targets those who have shown strong interest in a specific product but haven't made any commitment to purchase, yet. It creates a sense of urgency and encourages them to buy before it's too late. Social proof works best here. Why these flows? Prior to BFCM subscribers are already checking items, comparing prices and discounts, and adding items to their carts. These flows capitalize on that pre-BFCM activity to capture those warm leads and convert them into paying customers. TIP: Don't forget to A/B test different subject linens, email content, and offers within these flows to optimize their performance. If you need help implementing these flows to your Klaviyo account. You can DM me. So we can discuss how I can help you maximize your BFCM campaign.

7 Essential Resources Your Email Marketer Needs To Have A Successful BFCM Campaign BFCM is the make-or-break period where businesses can generate a significant portion of their annual revenue. At the center of all this, many overlook an important element for success: EMPOWERING YOUR EMAIL MARKETER. Think of your email marketer as your BFCM quarterback. They need the right tools to strategize, execute, and generate conversions. Without access to key data, even the most skilled email marketer will be playing with a limited playbook. In this post, I will breakdown the seven essential resources your email marketer needs to drive BFCM success. These resources will equip your email marketer to navigate the holiday season and help you achieve your revenue goals. 1. Access to support email inbox allows email marketer to: ? monitor customer inquiries and identify common questions or concerns ? understand customer sentiment ? gather valuable feedback ? identify potential issues 2. Access to Google analytics provides your email marketer with important data, including: ? track the effectiveness of email campaigns ? understand audience demographics and interests ? identify website traffic sources and which channel drives engagement ? analyze how your audience interact with your website after they click on the emails 3. Access to third-party apps allows email marketer to: ? utilize tools for improving conversions ? integrate email campaigns with other marketing efforts for cohesive strategy ? gather data and insights from various sources to inform email personalization 4. Real time access to Inventory Management System enables email marketer to: ? promote products that are in stock ? avoid overselling products during peak season like BFCM ? create targeted campaigns for specific product categories ? plan email promotions around upcoming inventory replenishments 5. Access to social media may not sound essential, but can help email marketer: ? ensure consistency in messaging ? stay informed about brand activities and customer interactions ? identify potential brand advocates for potential collaborations ? monitor social media trends and adapt email content accordingly 6. Customer reviews and testimonials allows email marketer to: ? highlight positive customer experience ? incorporate social proof into email campaigns ? identify potential issues or areas of improvement 7. A Customer Relationship Management system provides a centralized hub for customer data, enabling email marketers to: ? understand customer interaction, purchase history and preference ? segment audience based on various criteria ? identify opportunities for re-engagement ? automate email communication By providing your email marketer with the right resouces, you empower them to create effective campaigns that drives engagement, conversions and boost BFCM sales. What other resources do you consider essential for your email marketing team? Share your insights below.

5 uncommon strategies to maximize your BFCM sales and the tools you need to achieve them. We all know that Black Friday Cyber Monday is the biggest shopping event of the year. It's the perfect time for e-commerce business owners to boost revenue. While many e-commerce business owners are focused on traditional marketing strategies, there are other less-discussed but equally effective ways to prepare for BFCM. Today, I will share these uncommon strategies that go beyond the typical discount and promotions. These strategies will help you stand out from the competition and drive customer engagement during this busy shopping season. 1. Pre-BFCM Community Building Don't wait for Black Friday to start engaging your audience. You can start as early as today to build excitement and anticipation. You can use community platforms like FB Groups or Discord (great for younger audience) to create exclusive spaces for your customers. You can also host contests and giveaways using apps like Gleam or Rafflecopter. 2. The Power of Storytelling Connect with your audience on an emotional level by sharing the story behind your brand. Your brand's success and failure and even the advocacies that you support. You can also take behind the scene videos of your fulfillment team, warehouse, or even your team while they're working. Tools like Animoto or Biteable can help you craft engaging video content. You can also use Figma or Canva in creating visually compelling stories. 3. Leverage User Generated Content Encourage customers to share their experience with your products on social media. You can also feature user-generated content in your email campaigns to build social proof and trust. I remember implementing the Wall of Fame in one of the brands that I handled. It's where we feature customers and the amazing photos they shared with us. We used Okendo and FourSixty to collect customer reviews and photos. The good thing about these tools is they're easily integrated to Klaviyo. 4. Focus on Post-purchase engagement Don't forget about your customers after they make a purchase. This is where I like using Klaviyo because it allows me to create flows from scratch that helps me create automated emails delivered at each stage of the buyer's journey. It allows me to send personalized thank you message, offer discounts for repeat buyers and gather feedback. 5. Prepare for the Unexpected I've been serving in the e-commerce industry since 2018 and from experience I know how BFCM can be unpredictable. So always have a plan in place to handle potential issues like website crashes, shipping delays, or customer service inquiries. We're using Pingdom or Uptime Robot to track website performance and downtimes. For customer service, I'd recommend using live chat apps like Gorgias or Tidio to provide instant support. That's it. Share your insights in the comment below. Let's learn from each other and make this BFCM the best one yet.

The email marketing I know is dead. Yes, it is. What do I mean by that? Here’s why… Five years ago, I had to write copy, create designs, schedule campaigns, and set up email flows. I still do these things now. But nowadays, it’s much more complex. It’s not one and done. No longer about open and click rates. You really have to go beyond the numbers and understand the metrics. Know what tools can help with conversion and how it can be integrated with platforms the client is currently using. Alignment of all marketing channels that will help with the consistency of the message. Understand KPIs like revenue per recipient, average order value, lifetime value, lead to conversion rate, units per transaction, engagement over time, and other measurables since the goal is to get incremental growth aside from attributed revenue. And really have to understand the customer journey – to make sure the right email is sent out at each stage of the buyers’ journey. Just recently I had an opportunity to talk to a prospect that previously worked with an agency. Really confident that their Klaviyo account is working really well. It’s just that they have to part ways with the agency. Told me that they’ve already discussed with other candidates – and I am the last one. But what I presented was… “The only one that made sense.” Their words. Sharing this as an expression of appreciation for the experiences and lessons I have learned working with clients and agencies. And to give you an idea of what the future of email marketing looks like. Six years as an email marketer have given me enough experience and still what I have is not enough. Still learning. Exploring. Approaching each situation with curiosity. Because email marketing is a growing industry. With all these new tools popping up out of nowhere. It will continue to expand and challenge the current norm. If you’re thinking of being an email marketer. Now is the best time. But I have to tell you... It's not going to be easy. #emailmarketing #klaviyo #topemailmarketer