Email Marketing Tips

Marketing ≠ Sales Again, I repeat: Marketing ≠ Sales So many people use marketing and sales interchangeably but that’s just not the case. Do you agree or disagree?

The job of a manager is to set people up to succeed. Sadly, some managers see best people as a threat to their own position so they withhold proper tools, support and the necessary information which sets people up to fail. The fastest way to destroy a company is to create a toxic culture of tearing others down. Build up the employee and you build up the company. "We rise by lifting others." Credit: Brigette Hyacinth

I have a confession... My social strategy used to be a shot in the dark. I thought I knew my audience. I thought I was tracking the right metrics. And, you guessed it—I wasn’t exactly hitting the bullseye. That’s the problem: If we don’t know what people are saying about our brand, how can we be successful marketers? Then I found Sked Social’s new Social Listening tool. Now, I log in and instantly see: ? Who’s talking about my brand (and what they’re saying). ? What content is driving the most love—or hate. ? How my competitors are performing (so I can stay ahead). ? AI-powered reports that make me look really smart in meetings. ?? So now, instead of taking a shot in the dark, I’ve got tunnel vision. Want to see it in action? Try their new social listening tool for free >> https://lnkd.in/gFDYh3Un Did we just make social listening fetch? #SkedSocialPartner Sked Social

Are your emails actually connecting with your audience? Or are they getting lost in the inbox abyss? ?? If you want emails that stand out, grab attention, and drive action, Omnisend's got everything you need to know. Swipe through to break down the anatomy of a high-converting email - and if you're ready to put these tips to the test, create your free plan on Omnisend today: https://lnkd.in/dGAtxHek #OmnisendPartner

Most brands THINK they have a retention strategy. In reality, they're just running the same rinse and repeat playbooks and calling it a day. Set up a welcome flow ? Automate abandoned cart emails ? Blast a campaign when there’s a sale ? That’s not strategy—that’s table stakes. The brands actually winning at retention do things differently. A few years ago, I worked with a brand that thought they had their email game locked in. Their flows were running, their campaigns were consistent, and their numbers looked fine. But “fine” doesn’t build long-term success. So we dug deeper. Instead of just running standard flows, we built a retention plan that accounted for: ?? Customer buying patterns – What products led to repeat purchases? When were customers most likely to buy again? ?? Personalization beyond first name – How could we send emails that actually felt like they were written for each customer? ?? Proactive retention plays – How could we bring people back before they churned, not after? The result? They didn’t just increase email revenue—they built a system that kept customers coming back, month after month. The challenge? Building a retention strategy like this takes time. Agencies spend hours each month mapping out email campaigns, refining segmentation, and figuring out the right flow updates. That’s where Raleon changes the game. ?? AI-powered campaign planning – Raleon analyzes your data and builds retention strategies in under 60 seconds. ?? Automated segmentation – No more guesswork—Raleon creates data-driven segments that sync directly with your ESP. ? Automations that actually drive revenue – Instead of batch-and-blasting your entire list, start by sending targeted messages to just 20% of your customers. Then, build flows around what works—like at-risk predictions, cross-sell recommendations, and replenishment reminders. Retention marketing isn’t about checking off boxes—it’s about having a strategy that actually drives repeat revenue. Raleon makes that strategy easy. If you’re still following a generic playbook, you’re already behind. Go try Raleon and see for yourself (for free): https://lnkd.in/ggB4A2eK #RaleonPartner

Spy on your competitors' email strategy: 1. Subscribe to their newsletter 2. Read their welcome flow 3. Abandon your cart 4. Read their cart abandon flow 5. Buy something 6. Read their post-purchase flow 7. Read their newsletter Study what they do, then make it your own. Credit: thePhilRivers on Twitter/X

Ever wondered why your favorite movie or book is so captivating? It's because of storytelling & guess what? It's not just for the big screen or bestselling novels. It's also one of your greatest tools in email marketing. Here's how you can write persuasive copy that converts:

Hey {Fname}... Whoops ?? When you make a mistake in sales? Don't try to dance around it. Be direct. Own it. ?? Real world example: You did REAL research for a prospect. But you forgot to update their {Fname} variable. It happens... Don't be like British Patroleum and deny. Send a candid 1:1 message. Be a human being. ?? SHOW them the research you did. And ask for a second shot. In most cases? You'll get it. h/t Gong for the ?? meme Credit: Sales Enablement Collective

?? The difference between good and great ecommerce brands? Their post-purchase experience. And if you’re looking for the best setup, look no further. I’ve been authorized to give FREE TICKETS to a virtual summit happening this Thursday, March 13th, 2025 9AM-12PM PST / 12PM-3PM EST! It’s called: RETENTION REIMAGINED 2025: BEYOND THE BUY BUTTON. This isn't another generic digital event—it's 3 hours of tactical, actionable retention strategies, including: - Nurture or Die: How to Use Post-Purchase Emails To Increase Customer Retention - Beyond “Subscribe and Save”: 6 Strategies You Haven’t Heard of That Scale Recurring Revenue - Text to Convert: Unlocking the Power of SMS Marketing for E-Commerce - Fitting Retention Strategy to Your Brand Archetype (Product Categories, AOV, LTV, & More) - Email Engagement Strategy: When Personalization Matters & When It Doesn't - Email Deliverability Masterclass - What google doesn’t want you to know Plus: Live Q&A, exclusive resources, and surprise giveaways throughout! Get your FREE Seat now: https://lnkd.in/gbagCZ9e? Spaces are limited, so it’s first come, first serve!

The advice I wish I could’ve given myself 8 years ago: Create a culture people never want to leave. Yes, you can’t keep everyone with a 0% turnover rate. Let’s face it. But what you can do is build an environment people don’t want to walk away from. Build a culture that makes employees: ? Recommend it to their friends as the dream job, ? Stay, even if the paycheck isn't perfect yet, ? Come back when the conditions are right. Think about it: ???A competitive paycheck might keep someone for a while, But a toxic culture will drive them away for good. ???You can offer all the perks, but if the culture is unhealthy, Nothing will make your best people stick around. People stay where they feel valued. It’s not just about the money—it’s about creating a workplace that makes people excited to show up every day. ?? Share this post with your network if you agree. ?Credit: Victoria Repa ( go follow her )