Email Marketing Tips

A successful email has 3 things. Save this: Credit: Mark Mei

Two ways to improve your storytelling. 1) The Story Circle: Start and end your story with the same metaphor — close your story where it began. 2) The Story Roller Coaster: Start with positive emotion, then create conflict, then end with an resolution. Up, down, up. Timeless. "Conflict is to storytelling what sound is to music." — Robert McKee Great storytellers know that the tension they build to lead up to their climax is as important as what actually happens in their story. As the master filmmaker Alfred Hitchcock said: “There is no terror in the bang, only in the anticipation of it.” Credit: david_perell on Twitter/X

If you can say it in fewer words, do it. Why? Because every extra word in your email kills conversions. Fewer words = higher click rates. Examples from real ecommerce emails: "Click here to browse our extensive collection of summer essentials" → "Shop summer essentials" "Take advantage of our limited-time promotional discount of 20% off" → "20% off. Ends tonight." "We'd like to inform you that the item you expressed interest in is back in stock" → "Your wishlist item is back" Shorter is sharper. Sharper gets clicked. Clicked makes money. Your customers get 250+ emails daily. They're skimming, not reading. Cut your next email copy in half. Watch your click rates double.

Sunday thoughts ??

Email Marketing Tip: Promotions aren’t everything. The ultimate goal of email marketing is to grow your business, but promotions are not the core of email marketing. The heart of email marketing must be to establish and nurture a healthy relationships with your customers. Credit: AlextheInvesto1 on Twitter/X

Designers. Marketers. You’re not relevant just because you know the tools. Go learn something that gives you taste. Consumer behavior. Anthropology. Psychology. Composition rules from different disciplines. Art and design history. All about materials. Have a damn point of view. That’s how you stand out. Credit: jdomito_ on Twitter/X

More of this, please ???? Credit: Daniel Abrahams

Successful people don't hate on other successful people, they study them… People who are truly confident in themselves admire others' success. Remember: Insecurity breeds jealousy. Their success does not mean your failure. Rather than compete with others, learn from them. Smart people are not jealous of someone who is doing better than them.? They are inspired to find out how they did it. Don't compare your Chapter 1 to someone else's Chapter 10. Compare yourself to who you were yesterday and learn from those ahead of you. This is the way! Image credit: Brandon Bornancin

How to write better marketing copy: 1. Study 1 ad everyday 2. Write every morning 3. Read a novel before bed 4. Study psychology & persuasion books 5. Create small offers and run ads to them 6. Be vigilant. Study human reactions to real-life experiences. 7. Don't stop writing. Credit: TheJakeVictor on Twitter/X

The most valuable skill you’ll ever learn is copywriting. Here’s why: Copywriting is all about persuasion. It not only helps you to sell more but also to create content in general: social media posts, speeches, webinars, and much more. For every message you need to share, copywriting can help. How valuable is that? So, master copywriting. And the path is pretty straightforward. You have to do two things: 1- Practice, practice, practice. The more you write, the better you become at it. That’s why I post every day here on LinkedIn. Social media has made mastering copywriting much easier. Here, we can easily create content and measure results. 2- Pay attention to your wallet. What copy makes you spend money? Why did you choose product A, not B? Understand the messages that work on you. Think about how many interactions you have in a day. Copywriting can help you with all of them. It’s a game-changer for businesses. Credit: Plínio Marques de Siqueira