Email Industries

??? Google’s Email Updates: Building Trust ??? Google is testing how it handles emails from domains with little sending history. This means things like avatars and BIMI logos might not appear at first. But don't worry, they’re not blocking them — it’s about trust. If recipients engage, future emails will display as usual. ?? It’s all about sending the right message to the right audience at the right time. ?? Concerned about your email deliverability? Please feel free to book a call with us to resolve any issues and make?sure your emails land where they should be. ?? In case you missed our live session, visit the following link: https://lnkd.in/dA92cvJf #EmailDeliverability #GoogleUpdates #EmailMarketing #BIMI

??Stop Killing Your Emails!?? Your emails are DOA, and it’s time for a resurrection. ?? If your open rates are plummeting and your click-throughs are flatter than a deflated tire, it’s time to get your ?? in a row. A/B Testing: Your Tactical Playbook Don’t just tweak your subject lines—strategically optimize them.? A/B testing is your secret weapon to boost deliverability rates, and it’s not just about superficial changes. Here’s how to crush it: ?? 1?? Subject Line Variants: Experiment with different hooks, using psychological principles and emotional triggers. Intrigue your audience with engaging phrases that spark curiosity. 2?? Content Segmentation: Focus on personalized messaging. Test variations that target specific segments of your audience. What resonates with them? Whether it’s informative or provocative, find the angle that drives engagement. 3?? Temporal Optimization: Analyze engagement metrics to figure out the best send times. Use multivariate testing to pinpoint peak performance windows when your audience is most receptive. Stop relying on guesswork; let data guide your strategy. Turn your email campaigns from lifeless into legendary! ?? ?? Ready to resurrect your emails from the dead? ? Come to the dark side ?? ?? [Boost My Emails - link in comments] #EmailDeliverability #ABTesting #EmailMarketing #Email #EmailCampaigns

You're sending emails.??? You're proud of the campaign.??? Then suddenly—bam! ?? A spam complaint hits you like a curveball out of nowhere. ?? Spam complaints aren't just annoying—they can seriously mess up your email game. Here’s the deal: ?? Mailbox providers see complaints as red flags. ?? Too many of those?? Your emails get the cold shoulder and end up in the spam folder. ?? Your sender's reputation takes a hit. And with a damaged rep, even your well-crafted emails could be left unread and lost in spam limbo with the revenue. ?? It impacts future campaigns. It’s not just today’s send—it’s your whole email strategy at risk. What can you do? ? Start by tightening up your list hygiene, and giving your subscribers easy, clear ways to opt out. And whatever you do, don’t ignore those complaints! Got hit with a spam complaint before? How did you handle it?? ?? Let’s share some tips and learn together. ?? And if you still wondering where to start, reach out, we are here to help. ?? ?#EmailDeliverability #EmailComplaint #EmailMarketing

Think your emails are making it to inboxes? Think again. ?? ?? If SPF, DKIM, and DMARC sound like gibberish to you, you're not alone. But without these, your emails might be on a one-way trip to the spam folder. ?? Here's what you need to know: ? SPF – It’s like giving your email permission to leave the house. It tells email servers which ones are allowed to send on your behalf. ? DKIM – Imagine your email with a “seal of approval” that says, “Hey, this really came from me.” If it gets messed with along the way, the seal breaks, and your email’s trust goes down the drain. ? DMARC – The enforcer. It decides what happens to emails that don’t pass SPF or DKIM checks. Fail these, and it's “adios” to your inbox dreams. ?? ?? ?? Why does this matter? Without these checks, your messages could be flagged as spam, harming your sender's reputation. Even legit emails might never reach your audience. But don’t stress—we can help you figure this out. ??? ?? We’re offering a free deliverability health check to see if your email setup is all seasons ready. You can register here: https://hubs.ly/Q02Ql2Nk0 Drop a comment if you’ve ever battled with email deliverability. Let’s fix this together! ???? #EmailAuthentication #SPF #DKIM #DMARC #EmailDeliverability

?? Ever feel like your emails are ghosts? ?? You hit send, but they seem to disappear. You’re refreshing the stats, but nothing happens. It’s like no one’s even seeing them, right? ??♂? Here’s the kicker: It’s not your content. It’s not your design. It’s not even your offer. ?? It’s your sender's reputation. Simply put, sender reputation is how trustworthy your sending domain and IP address are perceived by mailbox providers like Gmail, Yahoo, and Outlook. Here’s why it matters: If your sender reputation takes a hit (think: sending to invalid addresses, frequent spam complaints, or getting blacklisted), your emails could be automatically flagged as spam. Even worse, they might not get delivered at all. For example, let's say you’ve been sending to an old, uncleaned list. Suddenly, you're getting tons of bounces. Each bounce lowers your score, and eventually, even your most engaged recipients might miss out on your messages. One way to keep an eye on this? Regularly check your sender score. ? ?? When was the last time you checked your sender score? ? If it’s been a while, now might be a good time to check. Drop a comment or reach out if you need help figuring it out! #EmailDeliverability #SenderReputation #EmailReputation

You know that feeling when everything’s ready to go for your big email campaign???? The perfect design, killer copy, all set to impress… ?? ?? ...but then, nothing happens.???♂? ?? Your metrics barely move, and half your emails bounce right back. The culprit? Sending to an unverified list. It's like trying to call a number that’s been disconnected for years. Or throwing a party and sending invites to people who’ve moved, changed numbers, or just vanished. Skipping list verification doesn't just hurt your campaign — it tanks your deliverability and reputation. And once that happens, gone are the nerves, and the money ?? ?? ?? So, before sending another email, please ensure you're reaching the people who *actually* want to hear from you. What’s been your biggest email campaign fail? Let’s hear those stories in the comments! ?? #EmailDeliverability #EmailVerification #EmailIndustries #EmailMarketing #EmailListHygiene

Legend says that… the secret to email marketing isn’t just the right content — it’s making sure your emails actually land in the inbox. So, how do you boost deliverability without breaking a sweat? Here are three best practices that really matter and you can start with: ? SPF/DKIM Authentication: Think of this as your email’s ID card. Without proper SPF and DKIM setup, mailbox providers won’t trust you. And what happens when you’re not trusted? Your email may go straight to spam.??? Studies show that properly authenticated emails see a 15% higher deliverability rate. It’s like showing up to a party with an invitation — you’re in! ???? ?? List Hygiene: Clean up your email list like it’s your closet after a big sale.? Removing inactive, invalid, or unengaged contacts is a must. Did you know that simply keeping your list fresh can reduce bounce rates by 30%? Sending to a stale list is like delivering pizza to an empty house... ???? ?? Sending Frequency: Don't bombard your audience. Yes, read that twice. Sending too often feels like spamming, but sending too little? That’ll make people forget you.??? The sweet spot is consistency, but without being overwhelming.??? Studies have shown that finding the right balance can lead to a 40% increase in engagement — like catching up with a friend often enough to stay close, but not so often that it’s annoying. What about you? ?? What tricks have worked for your email campaigns? Drop your tips in the comments ?? #EmailMarketing #EmailDeliverability #EmailCampaigns

?? Heads Up, Toronto ????! Scott Hardigree, Matthew ?? V., and LoriBeth Blair are ready and heading to the #M3AAWG62 nd General Meeting from October 7-10, 2024! ???? We’re looking forward to connecting with fellow email industry professionals and exchanging insights, about all things #email. ?? Drop us a message or come say hi ??. See you in Toronto! ???? #EmailDeliverability #EmailSecurity #Toronto #EmailIndustries

Don’t wait until next year to fix your email deliverability—every day you delay, you’re losing sales. ?? ?? ?? Run a Free Email Deliverability Health Check and stop losing money starting this season. Link in the comments ?? #FreeOffer #LimitedOffer #EmailDeliverability #EmailDeliverabilityCheck #eCommerce

Happy International Podcast Day! ??? To celebrate, tune in to Matthew ?? V.'s recent appearance on the Email Geeks Show. His advice will be extra useful if you're getting geared up before the Black Friday season. Watch or listen here: https://lnkd.in/eSDuGHin #InternationalPodcastDay #EmailDeliverability #MarketingPodcast #EmailGeeks Sella Yoffe