Ema - The AI for Women

Thank you for the feature Femtech Insider! We are so excited for our partnership into Willow Innovations, Inc. and love seeing the word spread! If you're a woman, and have questions around your health, pregnancy, feeding, and postpartum - download Willow today! (Free to download and to use Ema!) Amanda Ducach, MBA Karishma Patel VJ S. Morgan Rose Martin Piria

Since the beginning, we’ve been committed to building a stronger support system for moms —?not just when it comes to pumping and breastfeeding, but at every stage of their journey. So we’re thrilled to announce the launch of our partner Ema - The AI for Women, the first conversational AI tool specializing in women’s health, in the Willow app. Clinically validated and trained by experts, Ema can answer questions on topics ranging from plugged ducts to periods to perimenopause. Unlike search engines, responses are personalized and reviewed by real people, so you get information you can trust. And unlike chatbots, Ema can communicate with empathy and compassion —?giving moms what they need when life feels crazy. Because moms deserve a village.?And moms deserve better. ? Download the FREE Willow App to learn more about Ema and feel more supported in your postpartum journey. ?

In my “newborn era” I was obsessed with baby sleep. I think I literally read the entire internet and followed every baby sleep influencer, in search of answers to questions like “why doesn’t my baby seem tired in the standard wake windows”? I have learned a lot of parenting lessons since then on giving up type-A control and relying more on my instincts than social media recommendations for navigating new motherhood… Today, Willow announced a partnership with Ema - The AI for Women, the first conversational AI tool specializing in women’s health. Moms can access Ema through the Willow app and get clinically validated, personalized answers to their questions. Best of all, Ema is built to communicate with care and empathy. I recreated my “wake window” googling today with Ema, and in addition to clear and evidence-backed info on baby sleep patterns, I also got this reminder, which I really needed back then, because those questions weren’t just about baby’s sleep, but my own well being and mental health. “Trust your instincts… you’re doing a great job.” Anyone can download the Willow app and give Ema a try! I’m so excited by this partnership that builds on Willow’s mission, helping to close gaps in information and care for women with modern technology. #femtech #womenshealth #ai

Did you see this? Amazon just shuttered a 4-year project developing an at-home fertility tracker, laying off 100 employees and writing off $1.5M in weekly overhead costs. I don't know if the fertility tracker worked but the question isn't just why this specific project failed - it's why women's health innovations so often get sidelined at large companies. When women's health is treated as just a side project rather than a core business focus, we shouldn't be surprised when it gets cut when budgets are reviewed. This is exactly why at Midi Health, we believe women's healthcare needs dedicated companies with singular focus. And if you dig deeper into the numbers is shows that there is genuine need for this:? -Women's health represents a $1T+ market opportunity -1 in 2 women struggle with menopause symptoms alone -Only 1.7% of VC funding goes to women-founded companies -Most women's health projects at major tech firms get shut down before launch This isn't a niche market - it's half the population. So why are we consistently treating it like it’s one?? Serving this market also requires deep expertise, commitment, and a genuine understanding of women's needs. You can't treat women's health as an "interesting experiment" and expect meaningful innovation. The future of women's healthcare won't come from side projects. It will come from companies built specifically to solve these challenges. What do you think of Amazon shutting this down?

In my “newborn era” I was obsessed with baby sleep. I think I literally read the entire internet and followed every baby sleep influencer, in search of answers to questions like “why doesn’t my baby seem tired in the standard wake windows”? I have learned a lot of parenting lessons since then on giving up type-A control and relying more on my instincts than social media recommendations for navigating new motherhood… Today, Willow announced a partnership with Ema - The AI for Women, the first conversational AI tool specializing in women’s health. Moms can access Ema through the Willow app and get clinically validated, personalized answers to their questions. Best of all, Ema is built to communicate with care and empathy. I recreated my “wake window” googling today with Ema, and in addition to clear and evidence-backed info on baby sleep patterns, I also got this reminder, which I really needed back then, because those questions weren’t just about baby’s sleep, but my own well being and mental health. “Trust your instincts… you’re doing a great job.” Anyone can download the Willow app and give Ema a try! I’m so excited by this partnership that builds on Willow’s mission, helping to close gaps in information and care for women with modern technology. #femtech #womenshealth #ai

We’re excited to announce that Ema, the first agentic and doctor-vetted AI for women’s health, is now integrated into the Willow Innovations, Inc. app! We are truly honored that the AI we’ve carefully crafted is now a part of Willow’s impressive platform, serving its vital community of women. Willow, the FemTech leader that revolutionized the market with the first wearable breast pump, is now bringing Ema’s AI-driven expertise to moms everywhere. From breastfeeding and postpartum recovery to mental health support, moms can access personalized, trusted guidance right at their fingertips. This collaboration showcases the transformative power of AI in maternal care, empowering women with knowledge and support when they need it most. Check it out today on the Willow app! The app is free to download and you do not need to be a pump user or a pumping mom to access and get support from Ema. ?? Read more about this groundbreaking partnership: https://lnkd.in/g2VEbd8m #WomensHealth #AIInnovation #FemTech #MaternalCare #HealthTech #EmaForWomen #WillowPumps Amanda Ducach, MBA Karishma Patel Morgan Rose VJ S.

The Ema Team has been covering some serious ground so far this week at the HLTH Inc. Conference in Las Vegas! Our CEO, Amanda Ducach, MBA, and CSO, Morgan Rose, are making waves and meeting so many new people. Have you had a chance to run into them yet? We’d love to know! Interested in meeting? Send us a message or comment below, we’d love to chat! #hlth24 #hlthconference #femtech #ai #healthcare #femalefounders #hlth2024 #emahealth

Last week, we hosted the Ema Leadership Retreat, and we’re all feeling recharged on so many levels. Cape Cod was the perfect backdrop for connecting with teammates, both old and new. The energy of being together in such a great place allowed us to hit our biggest goal for the retreat—planning for 2025 and beyond. There’s just something about being in person that Zoom can’t compete with—creative juices were flowing, thinking caps were on, and bonds were forming. A special shoutout to our amazing leadership team and advisors who came from near and far (South America!!). We wouldn’t be where we are without all of you. Thank you for helping make Ema the best AI and company ever. To all the team members that couldn't make it - we missed you and we will see you at the next one! Amanda Ducach Karishma Patel Vishrut (Vish) S. Morgan Rose Martin Piria Lucía Abelenda Paddy Owens Russell Foltz-Smith Keshav Krishnan, CPA Noelia Fernández Pi?eyro #thebestteamever #aibiologist #dietcoke #tothemoon #companyretreat2024 #ai

We believe putting the power of accessibility and health data into the hands of the patient is the key to faster diagnosis and sooner treatment. There are so many steps in the pathway of care before diagnosis, and Ema is there with the patient building a long-term relation for every step of that pathway of care, especially before diagnosis. “Integration of AI into health care holds great promise as a tool to help medical professionals diagnose patients faster, allowing them to start treatment sooner,” said NLM Acting Director, Stephen Sherry, Ph.D. “However, as this study shows, AI is not advanced enough yet to replace human experience, which is crucial for accurate diagnosis.” https://lnkd.in/gXcnK4Cq #HealthTech #aiandhealth #AI #WomensHealth #Innovation

The Ema Team had an incredible time at #NYTechWeek where Amanda Ducach was invited to speak at a Roundtable on the Future of Women’s Health alongside Noel Pugh with Lōvu Health and Athena Doshi with Celeste. The companies and the inspiring women leading them always leave us feeling energized. We’re grateful for the opportunity to connect with such powerful forces in the industry. Special shout-out to Naseem Sayani (she/her) with Emmeline Ventures , Fenwick & West, HearstLab, Rebecca Minkoff & The Female Founder Collective, and Springbank for hosting such incredible events. Walking away from this week with some new intros, partners, and opportunities, and we are so excited for what’s to come. #womenintech #femtech #aiandhealthcare #aiandwomenshealth #womenshealth #artificialintelligence #femalefounders Amanda Ducach Karishma Patel Morgan Rose