ELVY Lab

Not all advice is created equal. As a founder, everyone has an opinion on what you should do. But taking advice from the wrong people? That can set you back fast. In our latest episode of How They Scaled It, Lekha Vyas shares why: Experience gives you an edge—but it’s not the only way to win. The right mentors will tell you the truth (even when it’s hard to hear). Filtering advice is a skill every entrepreneur needs. The lesson? Seek guidance, but don’t follow blindly. Build your own path. ?? What’s the worst piece of business advice you’ve ever received? Let’s hear it! ?? Watch the full episode: https://lnkd.in/e-R_EWiR #EntrepreneurMindset #StartupGrowth #DTCFounders #ScalingSmart #HowTheyScaledIt ??

Men & women shop for beauty products in completely different ways—so why do so many brands market to them the same way? ????♂? In our latest episode of "How They Scaled It" Lekha Vyas breaks down the biggest barriers preventing men from taking care of their skin: ?? “Men don’t know where to begin.” ?? “They think skincare is makeup.” ?? “There’s no education around it.” ELVY Lab is changing that by making skincare simple, approachable, and results-driven. This company is shaking up the men’s grooming space. If you’re a founder looking to disrupt an untapped market, this episode is a must-listen! ?? Catch the full episode on Spotify (https://lnkd.in/epDVzxVz) or Apple Podcasts (https://lnkd.in/egUyCU4x)!

Had an amazing time representing @elvylab and reconnecting with colleagues, leaders, innovators, founders, and peers at Cosmoprof Las Vegas last week! It was incredibly touching to see our packaging formulation receive so much appreciation from industry experts. I also had the opportunity to meet many new business leaders, partners, and industry experts that I look forward to working with in the near future. Thank you, Cosmoprof, for providing such a fantastic platform for B2B networking and innovation. The 21st edition of Cosmoprof North America took place at the Mandalay Bay Convention Center from July 23-25, 2024. This year’s event showcased approximately 1,000 beauty brands and suppliers to a diverse audience of buyers, retailers, distributors, and press attendees. Highlights included the debut of TikTok Shop in the Buyer Program, country pavilions from Australia and Fiji, and special areas like Discover Beauty and Discover Green. The event also featured educational sessions through CosmoTalks and the Entrepreneur Academy, providing valuable insights into trends, innovations, and industry strategies.

I have an exciting update to share! Starting today, I'm available for 1:1 calls on Intro to help the next generation of founders in the beauty space. If you've ever wanted to pick my brain, now's the perfect time. Let’s chat ?? As a 5x beauty exec, I have 15+ years of experience with all the top beauty companies including, P&G, L'Oreal, Chanel, Estee Lauder as well as being on the founding team at JLo Beauty. Want to know how to build a CPG/beauty brand? Let’s chat ?? ?? Raising capital ?? Business of the beauty industry ?? Product & innovation ?? Supply chain management ?? How to build a brand from scratch ?? Social hiring and team structure Thrilled to be on Intro alongside world-class experts like Elizabeth von der Goltz (CEO, Chief Fashion & Merchandising Officer at Farfetch), Jasmin Larian Hekmat(founder and CEO of Cult Gaia), & Amanda Kleha(former Chief Customer Officer at Figma), Ralph Loura Brandon Deer Josh Alley Jonathon Burford Kay Snels Brad Klune Austin Cole Want to hop on a 15-min call this week? Book me here: intro.co/lekhavyas Comment “Interested” and I’ll select 1 person for a free 15-min call