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Will CRMs survive the rise of contract automation? Lucky us— a couple weeks ago we had the chance to sit down with Mikita Mikado, founder of PandaDoc, to talk about the future of contracts, sales workflows, and whether document platforms are evolving beyond CRMs. One of the biggest surprises? ? Contracts are no longer just the outcome of a successful sale—they’re becoming the core of the sales process itself, capturing more valuable data than any CRM ever could. ?? “A contract isn’t just a document—it’s a workflow, a negotiation, and a deal tracker all in one. If your contract platform already knows your pricing, approval flow, and customer details, do you even need a separate CRM?” — Mikita Mikado ?? Document automation tools are now tracking customer data, deal progress, and optimizing sales interactions—roles once reserved for CRMs. ?? AI is making contracts more intelligent—soon, they won’t just store data, they’ll analyze it, predict deal outcomes, and drive revenue decisions. As AI and automation continue to blur the lines between CRMs and contract management, companies will need to rethink how they handle sales, customer data, and deal execution. So—will PandaDoc and similar contract automation platforms make CRMs obsolete? What are your thoughts? Learn more in Elpis Labs latest blog post featuring Mikita’s insights—link in my first comment. #AI #Automation #CRM #Contracts #SalesEnablement #FutureOfWork #DigitalTransformation Elpis Labs Natalia Gomez Leal Alexander Zolotarev Rosenfeld Veronica Soloveva Benjamin Reiter Lisa M. Patti MS CCC-SLP Pablo Gómez Londo?o