eLocal

Why Call Tracking Holds the Power To Success These days, we track everything. From our heart health and REM cycles to investment portfolios and battery life of our cars. I am an avid tracker and use devices like my Apple Watch to keep an eye on everything from my daily workouts to the latest NHL stats. (Go Avalanche!) When it comes to business, it’s crucial to track and study how every touchpoint in the customer journey is contributing to your bottom line. We know that paid performance campaigns across search, social, and display channels are integral to driving conversions. But how do we tell the true effectiveness of each channel, especially when phone calls are a key outcome? Two words…Call tracking. Advanced call tracking technology not only bridges the gap between online ads and offline conversions, but also provides rich insights into specific campaigns, keywords, and even the individual ads that drive high-value phone leads. This provides crucial insights into which channels are driving the most valuable leads and conversions, enabling us as marketers to better optimize marketing spend and our strategy across all touchpoints. At eLocal, we use call tracking extensively. Starting with our diverse network of marketing teams, all the way through to our thousands of advertisers. 5 Reasons Why Call Tracking Is Critical: Cross-channel analysis: Call tracking enables precise tracking of calls generated by paid search, social media, display, OTT, and more—allowing us to analyze which channels and campaigns delivered the best ROI. Offline marketing measurement: We can track the effectiveness of offline marketing efforts like billboards, radio ads, DRTV, or trade shows by assigning dedicated phone numbers. Attribution clarity: With call tracking, we can identify which specific marketing campaign, ad, or website visit led to a phone call, even if the customer interacted with multiple channels before making the actual call. Data-driven optimization: Armed with call data, we can continuously optimize campaigns in real-time, monitoring, recording, and assigning value and budget to the channels that drive the most qualified leads. Customer behavior insights: Call tracking provides valuable insights into customer intent and behavior (i.e. call duration, location, and reason for calling) to enhance customer service, target sales strategies, and fine-tune messaging across all channels. Our world is quickly becoming a more connected, multi-channel environment, so it’s important to leverage call tracking if your business relies on driving calls for growth. It’s no longer a luxury for businesses to stay ahead of the competition, it’s a necessity! Ensure that every campaign is working to improve ROI and to generate the most valuable leads. If you’re looking to establish call tracking for your business, reach out to me. I’m always happy to help.? #CallTracking #MultiChannelMarketing #DataDriven #LeadGeneration #PayPerCall

The eLocal team wrapped up another successful Affiliate Summit West conference. Our best one yet (that’s saying something considering eLocal has attended these for over a decade!). At over 7,000 attendees “ASW” continues to be the pilgrimage of lead generation and affiliate professionals and our team made the most of our time there.? We met with over 40 eLocal partners who directly support our efforts to connect customers in need with service providers who can help. Several partnerships go back years and speak to the exceptional nature of our relationship with our affiliates. We also met with dozens of new prospects, introducing them to what makes eLocal special and learning more about how we can work together successfully. We learned quite a bit this year, and as always, the world of affiliate marketing continues to evolve. Key insights from ASW:? - AI will be an acceleration tool. There are some very intelligent ways AI is being deployed in the performance marketing space - a relief from the headlines calling out the very unintelligent ways AI is being utilized. AI-driven personalization was one theme, along with AI-powered analytics. eLocal is already employing AI strategically as a tool for our people to maximize their efforts and the industry is doing the same.? - Google’s SEO and SERP experiences are evolving quickly. As updates occur at a higher frequency, marketers must navigate these changes equally fast to minimize impact and stay ahead of competitors. - Quality is key. ASW was particularly impactful this year in large part because of the pending TCPA 1:1 consent requirement, which many feared could deliver a devastating blow to several form-lead-specific companies in the industry. ?Days before ASW kicked off, the ruling was vacated –?for a lot of very technical legal reasons that you don’t want to hear me try to get into now (there’s a reason I’m not a lawyer!). So, the mood of the show was much lighter than expected and the enduring optimism of the ASW crowd was on full display. ?eLocal is a?strong proponent and enforcer of consumer consent when it comes to generating our leads and we welcome?robust TCPA compliance requirements. - Building relationships that last. Perhaps the biggest takeaway from this year is that building strong, in-person relationships with our affiliates and our prospects is the golden path to maintaining a strong affiliate network. In today’s information age, anyone can build a deck and make a pitch with just the click of a button. But being able to shake hands, share stories, and empathize with our shared successes and struggles is an invaluable part of the process. We look forward to this summit every year and are already in planning mode for 2026. I can’t thank our team enough for their hard work at ASW and for the help from our marketing and creative departments. Here’s to a successful 2025, and we look forward to seeing everyone again soon!?

?? eLocal has been certified as a Great Place to Work? for the 5th consecutive year! ?? ? We are honored to be recognized again by our employees for the positive, inclusive, and engaging work environment we’ve built together! At eLocal, we believe supporting and investing in our people is not only our responsibility; it is the secret of our success. It's about creating an environment of camaraderie, respect, and mutual trust – where passion and effort are rewarded, and we are motivated to do our best work out of a shared sense of pride and respect for one another. If you want to work where you know you’ll be valued, and if that’s what drives you to do your best work, check out our openings or reach out to our team – you’ll fit right in!? #GreatPlaceToWork #eLocal #DigitalMarketing #Careers #GPTWcertified #Culture #Belonging