While in Phoenix, AZ each winter, I love being on the lookout for local gems that would make for a perfect issue of Short & Sweet. So when I walked into the brand new Phoenix sports bar “Title 9”, I immediately knew that’s exactly what this was! So if it’s just a sports bar, what’s so special about it? One very simple thing, something that separates it from all other sports bars out there. It’s a women’s sports bar. Yeah, you heard me right. Ever heard of one of those? Me neither! And it occurred to me, this is a perfect example of why having a niche business can work in your favor. Consider it. Are the following statements not all true? 1. If you’re a woman and you love sports but hate traditional sports bars, you are going to check this place out. 2. If you’re a women’s sports enthusiast, you’ll be SO excited about this new bar you’ll even drive 45 min to go there. 3. If you have any women in your life who love sports, you will definitely tell them about this place. True, true, true! I have a feeling this business is going to do well. Not to mention, they also did a stellar job of decorating the interior in alignment with their brand. Their bathroom walls were covered in inspirational quotes from female athletes. There was also a wall of trophies featuring women figurines, and photos of women athletes in action all over the walls. Do you have a niche in your business? Are you considering niching down more now or in the future? Although it’s not necessarily the right move for every business, there are many perks to serving a smaller niche of people than simply the general public. Food for thought ?? And in the spirit of the new Title 9, here’s a track from my singer-songwriter album, Wilma Rudolph, who was deemed the “fastest woman in the world” in the year 1960. Enjoy! https://lnkd.in/esd5MUfJ
关于我们
I have met countless entrepreneurs who have tremendous heart, and who care deeply about the people they serve. However, I also find that for too many of them, their websites don't truly reflect their passion. My mission with Ellanyze is to craft websites for business owners that are in alignment with them and that tell their story in a way that speaks directly to the right people - the people who will love working with them.
- 网站
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https://ellanyze.com
Ellanyze的外部链接
- 所属行业
- 设计服务
- 规模
- 1 人
- 总部
- Ann Arbor,Michigan
- 类型
- 自有
- 创立
- 2010
- 领域
- Custom websites、Custom blogs、Wordpress websites和Company logos
地点
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主要
3163 Lake Haven Dr
US,Michigan,Ann Arbor,48105
Ellanyze员工
动态
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While admittedly, fishing is not really my thing, awesome websites are. And when I stumbled across the Outcast Landing & Moby Dick’s Private Pond Fishing website, I knew it was time for another installment of my Websites I LOVE Series! Check it out to learn why their website rocks and what you can take away to improve your own ?? #webdesignermichigan #websitesilove #marketingtips #websitetips
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Your customers want to SEE themselves in your images! This is the importance of inclusivity. Case in point: speaking as a female consumer, I am so done with brands that only feature stick-thin models in their photos. I am much more likely to purchase from a brand that features women of all shapes, sizes, and colors. What can you do to diversify the demographic featured in your images?
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When people ask me if they need a website ;) YES! Even if they're only there for one minute, it gives them an impression of you and it matters, very much. #webdesignerlife #webdesignermichigan #youneedawebsite
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My therapist: I've never seen someone wear so many different shades of pink and look good in all of them. Me: ?? #designerlife #ilovepink #coloriseverything
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