Elise Management

If you work in marketing or sales, learn how you can achieve higher ROI's, faster sales cycles and stronger customer relationships with account-based marketing. Because ABM is focused on high-value accounts, the return on investment is typically much higher compared to broader marketing strategies. By concentrating resources on accounts with the greatest potential, you reduce waste and increase the chances of securing significant deals earlier in the product's lifecycle. ABM accelerates the process by directly engaging with the most relevant decision-makers and influencers, reducing the time spent nurturing leads who may never convert. This is particularly beneficial during a product launch when speed to market can be a critical factor in achieving success. “ABM is inherently relationship driven. By focusing on key prospects, the marketing and sales teams will be able to build deeper, more meaningful relationships. This not only increases the likelihood of successful outcomes,” says CRM expert Tiffany Goodwin-Brown of Elise Management, “but it also paves the way for long-term customer loyalty and advocacy, which are crucial for the sustained success of ABM initiatives.” To learn more about the impact of account-based marketing strategies, we invite you to download a copy of our ebook “The ABM Revolution: Unlocking Sales Growth in 2025.” https://lnkd.in/gF4kBv8C. #DigitalMarketing #Marketing #Sales #SocialMedia #Branding #Advertising #ContentMarketing #SEO #LeadGeneration #B2BSales #PipelineGrowth #SalesTips #SalesTraining #SalesStrategy #SocialSelling #EmailMarketing #BusinessDevelopment #Entrepreneurship #Innovation #Leadership #Management #ABM #AccountBasedMarketing #Communications #PublicRelations #PR Tiffany Goodwin-Brown

Account-Based Marketing is a huge key to unlocking targeted success in 2025! ?? We're thrilled to be featured in this insightful playbook alongside other industry leaders. Ready to transform your sales and marketing strategy? Download the playbook and start paving the way to better ROI. ??? #ABM #SalesAndMarketing #B2BMarketing

?? Struggling to find the perfect way to show clients you care this holiday season? Holiday gifting doesn’t have to be stressful or break the bank. Thoughtful gifts can strengthen relationships, boost brand loyalty, and keep your business top-of-mind—all while making your clients feel truly appreciated. ? Want to stand out? Discover creative gift ideas, tips, and how tools like HubSpot and Goody can make the process easier than ever. ?? Read our latest blog and make this holiday season your most memorable yet: https://lnkd.in/eqg-qbJB --- #HolidayGifting #ClientAppreciation #MarketingStrategy #HubSpotTips #CorporateGifting #SmallBusinessSuccess #HolidayMarketing

Do you ever feel like you’re spending too much time on leads that aren’t ready to convert? You’re not alone—it’s a common challenge for many?#B2B?businesses. That’s why we’ve put this blog together on how to set up lead scoring in HubSpot. This will help you identify high-quality leads and close more deals faster. ?? You’ll learn: ?? How to define your Ideal Customer Profile (ICP) ?? How to assign point values to lead behaviors ?? How to automate lead scoring for maximum efficiency Read more ?? https://lnkd.in/e2jjJQD3 — ? Need a hand with HubSpot? Feel free to reach out—we’re here to help! ?? #leadscoring?#hubspot?#marketingtips?#marketingautomation?#b2bmarketing?#b2bsales?#b2bleads?#b2bstrategy?#elisemanagement

Content planning block? We’ve ?????? been there ??♀? Whether it’s too many ideas or absolutely none, every marketer's stared at a blank content calendar. But hey, it’s October 3rd, and there's no better time to get your strategy back on track! ?? To kick things off this month, we’re offering our powerful AI + ChatGPT Prompt Kit—your new secret weapon for content creation. ?? These easy-to-use prompts will help you craft personalized, engaging responses for: ?? Social Media Content ?? Email Marketing ?? Blog Posts ?? Digital Products ?? Niche Research ?? And more! Stop staring at that blank calendar and start creating! ?? Download your free kit today: https://lnkd.in/eJ8G3Dhy --- #ItsOctober3rd #MeanGirls #MeanGirlsDay #SocialMediaStrategy #ContentMarketing #MarketingLife #MarketingHumor #EliseManagement

Lead scoring is a game-changer for aligning your marketing and sales efforts—but are you making the most of it in HubSpot? ?? In our latest blog, we break down the essentials of lead scoring, including: ?? How to define your Ideal Customer Profile (ICP) ?? Steps to set up lead scoring in HubSpot (using both custom and default properties!) ?? Tips to automate and optimize your lead scoring system for better results If you’re looking to prioritize high-value leads, streamline your sales process, and improve conversions, this guide is for you! ?? Read more here ?? https://lnkd.in/eQQZ8ckq --- #LeadScoring #HubSpot #SalesTips #MarketingStrategy #LeadGeneration #DigitalMarketing #EliseManagement

Today is National Relaxation Day! ?? When’s the last time you took a break? ?? As small business owners and entrepreneurs, we wear so many hats that we often forget to take care of ourselves. But here’s the truth: your goals can wait, but your well-being can’t! Recognizing burnout is key to long-term success, and prioritizing your mental health is non-negotiable. Here are some powerful tips to help you avoid burnout and recharge: Schedule Downtime: Just like you book meetings, carve out time for breaks. Even a quick stretch or a walk can work wonders! ??♀? Set Realistic Goals: Overcommitting leads to overwhelm. Align your goals with your capacity and allow for some flexibility. ?? Practice Mindfulness: A few minutes of breathing exercises can enhance clarity and ease stress. Give it a try! ??? Know Your Limits: It’s perfectly okay to say no. Protect your energy and focus on what truly matters. ? Seek Support: Build a support network with mentors, peers, or mental health professionals. Sharing your thoughts can provide great relief. ?? Remember, taking time for self-care is a sign of strength, not weakness. When you feel good, your business can truly shine! ? How do you recharge? Share your go-to methods in the comments below to help someone who might be feeling burnt out ?? —- #nationalrelaxationday #relaxationday #burnoutprevention?#burnout?#wellbeingatwork?#wellbeingtips?#mentalhealthatwork?#smallbusiness?#smallbizlife?#smallbusinessowner?#burntout?#businessmindset

GAME CHANGER! ?? HubSpot just dropped a beta for its new multi-step form feature! This update helps businesses gather info in a more streamlined and engaging way, improving user experience and conversion rates. By guiding prospects through steps, it makes data collection super intuitive and effective. We're excited to see how this innovation shakes up our clients' interactions with leads! If you want to learn more or join the beta, feel free to reach out for more info! #HubSpot #LeadGen

??? Exciting news for small business owners and entrepreneurs! We’re launching our First Friday Freebies initiative, where on the first Friday of each month, we give away valuable resources to support your journey! Kicking things off this month, we're offering our powerful AI + ChatGPT Prompt Kit—a game-changer for content creation! ?? These easy-to-use prompts will help you craft tailored responses for: ?? Social Media Content ?? Email Marketing ?? Blog Posts ?? Digital Products ?? Niche Research ?? And more! Want your FREE kit???? https://bit.ly/4duHyJc --- #firstfridayfreebies?#freebiefriday?#smallbusiness?#entrepreneurlife?#freebies?#ai?#chatgpt?#contentcreation?#emailmarketing?#aiforbusiness?#chatgptprompts?#chatgptbot?#digitalmarketing?#onlinebusiness?#smallbizowners?#contentideas?#aiprompts?#elisemanagement

?? August is National Black Business Month, and we’re excited to celebrate the incredible contributions of Black entrepreneurs! ?? Join us on Instagram as we highlight some amazing Black-owned businesses that are driving innovation and creativity all around our communities. ???? https://lnkd.in/eA4sW_Ky Follow us to stay updated on the inspiring stories and achievements we’ll be sharing all month long. Happy Black Business Month, everyone! Let’s continue to uplift and support each other! ??? — #nationalblackbusinessmonth #blackbusinesses #blackentrepreneurs #supportblackbusinesses #celebrateblackentrepreneurs #blackbusinessmonth #shopblack #celebrateblackbusiness #minorityowned #innovation #communitysupport #businessspotlight #elisemanagement