elims

For the first time ever, nano-hydroxyapatite toothpastes have outranked every leading toothpaste brand on Amazon. This is our jam, so we are not surprised, given the consumer demand for cleaner and less-toxic products and all the recent news/studies released about fluoride and kids IQs. And nano-hydroxyapatite does a WAY better job of mending sensitive teeth than fluoride. But let's dig in to what are the key differences between these two ingredients. Both nano-hydroxyapatite (nHA) and fluoride protect teeth by strengthening enamel, but they work in different ways: Nano-Hydroxyapatite (nHA) ?? What it is: A biocompatible form of hydroxyapatite, the same mineral that makes up 97% of your enamel and 70% of dentin. ??? How it protects teeth: Repairs and remineralizes enamel by filling in microscopic holes and cracks. Reduces tooth sensitivity by sealing exposed dentin. Creates a smooth enamel surface, making it harder for plaque and stains to stick. Fluoride ?? What it is: A naturally occurring mineral that strengthens enamel through a chemical reaction with calcium and phosphate. ??? How it protects teeth: Helps remineralize enamel by forming fluorapatite, a strong, acid-resistant mineral. Slows down the activity of cavity-causing bacteria. Increases enamel’s resistance to acid from food and drinks. Key Differences 1?? nHA repairs and rebuilds enamel naturally, while fluoride chemically strengthens it. 2?? nHA is biocompatible and non-toxic (even safe if swallowed), while excessive fluoride can cause fluorosis or toxicity. 3?? nHA physically integrates into enamel, making it more like a true repair, while fluoride strengthens enamel through a chemical change. 4?? nHA is a newer, science-backed alternative, while fluoride has been the standard in oral care for decades. Both are effective, but nHA is the go-to for people looking for a fluoride-free, enamel-repairing option—especially if they have sensitive teeth! #toothpaste #dental #dentistry #oralcare #amazon #fluoride #nonfluroide #nanohydroxyapatite Belinda Lau Casey Lau

NEWS: Oral Hygiene Magazine, March 2025 We're excited to be featured in this month's issue on The Hottest Topics in Dental Hygiene for 2025: Sustainable Dentistry ????? This article highlights our commitment to green dentistry, which goes beyond just products and includes our reduction in carbon emissions and recycling programs for oral care products. We're thrilled to be recognized as a changemaker in dentistry! Link to full article: https://lnkd.in/guXepDE8 #dentistry #oralhygiene #dental #rdh #dentist #greendentistry #sustainability #cpg Belinda Lau Casey Lau

?? Introducing our Premium Bamboo Toothbrush – designed with science and sustainability in mind! ? Crafted with ultra-soft, tapered bristles for a gentle yet effective clean, this brush is engineered to dry faster, reducing bacteria buildup. Made from premium, renewable bamboo, it’s a smarter choice for both your oral health and the planet. Dr. Casey Lau, DDS, co-founder of ELIMS, shares: "A great toothbrush should be gentle on gums, tough on plaque, and designed for hygiene. We engineered this brush to deliver all that—without compromising on sustainability." Available now in two (2) colors Lavender & Blue exclusively at elims.co. ???? #BetterOralCare #SustainableSmiles #BrushWithScience #oralcare

??? Happy National Dentist Day! ??? Today, we’re celebrating the amazing dentists who keep our smiles healthy and bright—especially our very own Dr. Casey Lau! ?? Your dedication to oral health, innovation, and patient care inspires us every day. To all the dentists out there—thank you for the work you do to keep our communities smiling! ?? Show some love to your dentist today—send them a thank-you message, leave a great review, or simply flash your brightest smile! ???? #NationalDentistDay #ThankADentist #SmileBright

??? LA friends, we’re excited to be demoing our sustainable, science-driven oral care at the Startup CPG 5th Slackiversary Party on March 7th! ?? If you’re in town, join us for an evening of networking, fun, and a chance to experience our Reflection Toothpaste and Magic Melt-Away Teeth Whitening Masks firsthand. ?? Date: Friday, March 7th 2025 (6-10 pm) ?? Location: 3636 Sawtelle Boulevard Los Angeles, CA 90066 ?? Sign up here: https://lnkd.in/gu7T9HCW Whether you’re a longtime ELIMS fan or just discovering us, we’d love to meet you, share our mission, and help you upgrade your oral care routine. See you there! ?? #ELIMS #OralCare #SustainableSmiles #LAEvents #CPG #bristolfarms Belinda Lau Dr. Casey Lau

Hello LA????? On February 1, ELIMS is launching at Atlas in Westfield Century City Mall—LA’s most popular mall! We’re so excited to bring our dentist-crafted oral care to this innovative retail space showcasing emerging sustainable brands as part of the Conscious Beauty Collective Shop. Come visit, explore our products, and upgrade your smile with clean, science-backed ingredients. ????See you at Atlas (Located by Eataly and Macy’s on the second floor!) Congrats Belinda Lau and Dr. Casey Lau #ELIMS #GrandOpening #AtlasStore #SustainableOralCare #CenturyCityMall

???? LA is our home, and we love this city deeply. To date, we’ve donated over 10,000 tubes of our toothpaste right here in the City Of Angels. Our hearts are forever broken seeing the devastation from the fires and we stand strong with LA and everyone impacted – together will rebuild and rise. ?????? Sending love and strength, Dr. Casey Lau & Belinda Lau #LAStrong #LALove #strongertogether