Elias Audio Branding

Ford needed an audio identity to represent the charismatic Ford Crew, the heroic-yet-quirky cast of salespeople introducing each of their Sales Events. Originally crafted for their Year End Sales Event, the theme & mnemonic needed to be flexible enough to be adapted throughout the year. Starting off with a bold, superhero style mnemonic, the theme of the Ford Crew is a blend of classic "spy" vibes, caper film tension, and hard driving truck rock/funk. While each spot & storyline will have a slightly different feel, the mnemonic melody is consistently woven throughout the pieces to solidify the theme and provide a memorable connection to the Crew for each new spot package. Catch the Ford Crew and their audio ID on this new spot for Truck Month!

Lenovo’s AI PCs, Servers and Services help Formula 1 process millions of data points in real time. For this futuristic and exciting campaign, we crafted two new music tracks for their proprietary music library, incorporating the "Lenovo, Lenovo" mnemonic melody throughout. This melody is derived from a comprehensive Audio Identity System we created for the brand including a Thematic, two Mnemonics, and an extensive proprietary music library encompassing many genres and moods. Listen for Lenovo’s new sonic branding across their content!

Empower is an investment services company with 19 million customers, whose mission is to support financial freedom for all. Goodby, Silverstein & Partners came to us looking for a Mnemonic for their client that was a little different – something with an organic, human feeling and a bit of soul to match the people-first focus of the brand. You can hear the lively Mnemonic kicking off two new campaign spots, “White Suit” (below) and “Spoiled.”

What an Amazing 2024 for ASSEMBLY! Our NYC and LA Events once again set the stage for our industry’s brightest minds to connect and collaborate — Bringing together the entertainment and brand marketing community for an unforgettable night on both the East and West Coast. Co-hosting these events with so many industry leaders, colleagues and friends made for great conversations, fresh perspectives, and meaningful connections. Thanks to everyone who joined us this year! ASSEMBLY is truly something special because of each of you! Huge Thank You to Tony Kadillak (VERSUS) and Carson Hood (BGSTR) for your collaboration on everything ASSEMBLY and your amazing friendship! Thank You also to all our incredible Co-Hosts/Sponsors/Partners that supported Assembly in 2024: VERSUS BigStar Sibling Rivalry Elias Audio Branding Compadre loyalkaspar Charlie Company King+Country? Mass FX Media Nathaniel Howe Northern Light Productions PILOT CONTENT Roger PLUSHnyc The Clios LucidLink Lastly, Thank You to Paul K Lee for our wonderful Creative Partnership with the Clio Entertainment Awards, our Sibling Rivalry Partners for their continued leadership and support of ASSEMBLY, Cassandra Delgado, Sam Marvin, Byunghoon Han at Sibling for all your PR, Coordination and Animation brilliance, DENNIS FLIPPIN JR for your work on DP-ing for our Events and Elias Audio Branding for curating our Music Experience! Looking forward to seeing you at ASSEMBLY 2025! So much More to Come!!

From AR to AI PCs to IT Infrastructure and Services, Lenovo is driving Formula 1 to a faster future for all. For this futuristic and exciting campaign, we crafted two new music tracks for their proprietary music library, incorporating the "Lenovo, Lenovo" mnemonic melody throughout. This melody is derived from a comprehensive Audio Identity System we created for the brand including a Thematic, two Mnemonics, and an extensive proprietary music library encompassing many genres and moods. Listen for Lenovo’s new sonic branding across their content!

Our composer + East Coast CD Zach Golden talking his FIFA 26 WC work with Elias Audio Branding. "We wanted to make sure this piece covered the many twists and turns that a soccer/football match has. The arc of the theme is intended to express the dynamics of a football match, from the quietest moments of anticipation to the loudest swells of celebration. The theme also includes manipulated sound design to represent all levels of gameplay – from children playing on their neighborhood pitch to professional matches."

Still can't believe I got to create this anthem with the team at Elias Audio Branding for the the FIFA World Cup 2026? - Canada, Mexico and the United States! ?? Thank you Nathan Honoré w/ The License Lab for the great questions. Always enjoy getting to speak about the creative process, Argentina winning the '22 FWC and my love of deep dish ??

Zach Golden, our East Coast Creative Director and composer of the audio identity for the FIFA World Cup 2026? - Canada, Mexico and the United States, recently sat down with The License Lab to talk about the award-winning project. Check out the interview below!

Two weeks ago, Elias was back at Assembly for this year’s west coast event in LA! In addition to sponsoring, the Elias team helped power all music for the event, including a custom playlist + audio strategy for the video recap (below) and all post-event materials. Thank you to everyone who came out! You all help make Assembly a truly special event. BigStar Compadre King+Country?? Mass FX Media Nathaniel Howe Studios Northern Light Productions PILOT CONTENT Roger Sibling Rivalry VERSUS

On Tuesday, October 8th – in conjunction with the Music for Advertising and Classics & Screen teams at Universal Music Publishing Group – Elias hosted a Q&A and performance?with Nicholas Britell at Republic Studios in New York City. The Academy Award-nominated composer, known for scoring all four seasons of Succession, sat down with UMPG’s Head of US A&R, Jennifer Knoepfle, for a conversation on the intersection of film, music, and branding. Check out the event recap on Instagram: https://lnkd.in/dpc2uXGP