We loved the work Highline Partners did for our branch and launch!
While cold-formed metal wall panels might not sound very intriguing, we promise, it is. When our clients came to us, they had a proprietary system for the construction of multi-family and hospitality developments, but no name or brand identity. The fully designed, engineered, detailed, and coordinated system provides cold-formed metal structure and enclosure walls and floor decking for projects from one to fifteen stories. It results in a quicker schedule, smoother construction process - and creates a better asset for tenants, owners, and cities. The first project our clients completed used the system to fit eleven stories into a ten-story hotel, which became new revenue at nearly the same cost. But it’s not just about fitting more into less, the building system is packed with efficiencies. Three that reduce: less cost, less labor, less risk and three that improve: faster timelines, higher quality, better density. ? This was the impetus for the brand name, ElevenTen Systems. A supporting brand identity used letterforms and a metallic-inspired color palette to communicate balance and precision. #branding #design #naming #highlinepartners #identity ElevenTen Systems