Element Three

How do you prepare for a future that’s constantly changing? In this episode, John and Kyler sit down with Adam Wint, Global Trends & Futuring Manager at Ford Motor Company, to explore how he helps teams prepare for the unknown and make strategic bets that keep Ford ahead of the curve. Adam shares how his team uses trends, scenario planning, and consumer insights to guide Ford’s strategy and shape products that are relevant for the next 25 years. You’ll also hear Adam’s perspective on the challenges of “nowism,” the art of predicting consumer needs in a shifting world, and why asking “dumb questions” might be the smartest move for growth. Listen through the links in the comments

#AI has rapidly changed how buyers look for information—moving us toward a "zero-click environment." For OEMs and dealers, adapting to this new reality is critical to staying relevant and visible. In this episode of The Inventory, Joe Mills sits down with Dustin Clark, VP of Digital at Element Three, to unpack the impact of zero-click on #marketing. They explore how AI is reshaping consumer behavior, why visibility matters as much as lead generation, and the shifts marketers need to make to both create value for prospects and get the information they need for sales.

Exciting News at Element Three! We’re proud to announce a leadership transition at Element Three: Kyler Mason has been appointed as our new CEO, while Tiffany Sauder moves into an advisory role after nearly two decades of visionary leadership. Kyler, who has been a driving force at E3 for over a decade, will continue as President & CEO, leading our strategy, operations, and innovation as we expand our impact for manufacturers and dealer networks. "Element Three has always been focused on driving real business impact for our clients, and I’m honored to build on the foundation Tiffany created," said Mason. Tiffany’s influence on Element Three—and the people within it—remains strong. As she steps into this next chapter, she continues to embody our purpose: fostering growth in people and business so they can change the world. Please join us in celebrating this milestone and the bright future ahead for Element Three! ?? Read more through the link in the comments.

What does it take to grow a commercial vehicle company in a competitive industry? In this episode of Why You Win, Kyler and John sit down with T.J. Matijevich, Chief Revenue Officer at Model 1 Commercial Vehicles, whose journey spans years of rapid expansion and industry shifts. T.J. shares insights on how Model 1 has built trust with dealers, tackled new market segments, and handled the challenges of transitioning into the non-passenger space. Tune in to learn how Model 1 approaches dealer relationships, strategic acquisitions, and the evolving commercial vehicle landscape through the links in the comments.

The right story can turn a good product into a brand people remember. Brendan Church explains how LEGEND uses real customer stories to grab the attention of industry leaders, from OEM engineers to large leasing companies. With a strong product and genuine stories to back it up, the right people will find you. Relationships grow, trust builds, and success follows. Here’s why storytelling is so powerful for Legend: -- Authentic stories capture attention and open doors -- A great brand and product naturally attract interest -- Long-term relationships are built on trust and real results Find out how storytelling plays a key role in Legend’s success in this episode of Why You Win. Listen through the links in the comments.

In the latest episode of The Inventory, Joe Mills talks with Bennett Clark, Associate Director of Paid Media at Element Three, about the value of marketplace advertising in the customer journey. From understanding marketplace dynamics to practical steps for dealers and OEMs, they cover how to maximize reach and drive more foot traffic to dealerships. Listen on Apple Podcasts, Spotify, or the Element Three website.

Selling isn’t just about the product—it’s about creating unforgettable experiences. Lippert knows that selling isn’t just about making a transaction but about showcasing innovative products that elevate the customer experience. Here’s how their team is making an impact: - Educating dealers on hidden product features that enhance the end-user experience - Empowering sales teams with product knowledge that drives sales - Focusing on why these upgrades make camping and boating better for customers When it comes to RV and boat sales, they’re proving that knowledge makes all the difference. Discover how Lippert’s approach is driving success in Jarod Lippert’s episode of Why You Win. Listen through the links in the comments.

Product launch assets may be limited, but your impact doesn’t have to be. In this episode, Joe Mills sits down with Theresa Goodall, Associate Creative Director at Element Three, to talk about how to build a launch that resonates—even if the product isn’t fully ready. They discuss the role of storytelling, creative timing, and visual strategy in capturing interest before, during, and after launch day. Links in the comments to watch or listen.

What does it take to push an entire industry toward electrification? In this episode, John and Kyler talk with Benjamin Hartford, EV Sales Manager at Pritchard EV, about the complexities of transitioning commercial #fleets from gas and diesel to electric. Ben shares his experience in helping Fortune 500 companies and government fleets set and achieve sustainability goals, as well as the challenges and opportunities of adopting #EV technology. Listen in as Ben discusses the future of fleet electrification, how to navigate the evolving landscape of regulations, and why starting small with pilot programs can lead to big changes. Find the episode on your preferred podcast platform.

Your product launch doesn’t end on release day. In this episode, host Joe Mills sits down with Cade Jones, Marketing Strategist at Element Three, to explore the three-phase view of product launches. They discuss how #OEMs can build anticipation, sustain momentum post-launch, and measure success every step of the way. Listen through the links in the comments.