Saleh Lzeik, Managing Director at Nurum & 2024 MENA Effie Awards judge,?shares a?habit today's marketers should adopt to enhance effectiveness, and more, in this?week's?#InOneSentence:?https://lnkd.in/ekPrC3ve
Effie Worldwide
广告服务
New York，NY 21,309 位关注者
Leading, inspiring and championing the practice and practitioners of marketing effectiveness globally.
关于我们
Effie stands for marketing effectiveness, spotlighting ideas that work and serving as the forum for the global marketing industry. Through a network of 50+ partner organizations worldwide, Effie identifies, recognizes, and celebrates effective marketing programs and the teams who create them. Effie’s offerings include the Effie Index, a ranking of the most effective companies worldwide; the Effie Awards; the Effie Case Database, containing thousands of effective marketing case studies; pre-professional and professional educational programs, including the Effie Academy; and a variety of tools and resources to support marketers throughout their careers.
- 网站
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https://www.effie.org/
Effie Worldwide的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- New York，NY
- 类型
- 非营利机构
- 创立
- 1968
- 领域
- marketing、advertising、communications、media、ROI、branding、creative、digital、awards、engagement、conferences和professional development
地点
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主要
获取路线
US，NY，New York，10016
Effie Worldwide员工
动态
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Our CEO Traci Alford, joined David Tiltman’s WARC Podcast alongside Philip Thomas, Chair of Cannes Lions International Festival of Creativity and Executive Chair of Informa Festivals, for an exclusive conversation about the joining of forces between Effie and LIONS, and how it will shape the industry. They explored how #creativity and #effectiveness are inextricably linked, what this collaboration means for the future of marketing effectiveness, and the launch of the Effie LIONS Foundation - a new initiative dedicated to supporting the next generation of industry talent. Listen in to learn more about the impact of this partnership and what’s next…
Exclusive interview: The future of Effies Today on the #WARC podcast, we're excited to be joined by: ??? Effie Worldwide?CEO?Traci Alford ??? Philip Thomas, Chair of?Cannes Lions International Festival of Creativity?and Executive Chair of?Informa?Festivals They chatted with WARC's David Tiltman for an exclusive interview about the future of Effies and how the two brands will work together in the future. As always, find the links to this episode in the comments.
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Marcin Gaworski (he/him), CEO & Co-founder at 180heartbeats + JUNG v. MATT & 2024 Effie Poland judge, shares how he balances creativity and data-driven decision-making in his campaigns, and more, #InOneSentence: https://lnkd.in/eCDKNs7j
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This week, we're featuring?Damayanti Purkayastha, Head of Strategy at MullenLowe MENA?& 2024 MENA Effie Awards judge, #InOneSentence. Damayanti shares?the biggest factor driving?marketing effectiveness today, and more:?https://lnkd.in/ePGRxCEp
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We’re pleased to announce that OMD APAC's Charlotte Lee and GroupM’s Helen McRae will be joining as Heads of Jury for the 2025 APAC Effie Awards! #APACEffies #APACEffie #Marketing #Advertising #Effectiveness #Effies #effieawards
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Akhila Venkitachalam, Partner at Ekimetrics & 2024 Effie UK judge, shares what gets in the way of effectiveness, a common misconception about effectiveness, and more in this week’s #InOneSentence. Read it here: https://lnkd.in/e7wXvkWh
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This week, we're featuring?Michal Szaniecki, Managing Director at Volkswagen Group Australia & 2024 Global Best of the Best #effies judge, #InOneSentence. Michal offers?advice for how marketers can be most effective. For more insights, visit https://lnkd.in/eVPMBe2a
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Pawel Patkowski, Brand & Marketing Communication Director at?Orange Polska & 2024 Global Best of the Best #effies judge, shares a key lesson about?marketing?effectiveness, and more, in this week's?#InOneSentence.? ? Read more from Pawel here:?https://lnkd.in/exzTeuqH
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Go #InsideTheJudgesRoom with Effie UK’s 2024 Grand Jury, including Conrad Bird CBE, Karina Wilsher, Ed Cox and Tom Roach, as they delve into why IKEA & Mother’s long-running “The Wonderful Everyday" campaign emerged as the most effective case of the year. https://lnkd.in/ecUrqG2B #IdeasThatWork #effies
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Atiyya Karodia, Strategy Director at AKQA & 2024 Effie Awards South Africa?judge, shares her top tip for fostering effective agency-client relationships?#InOneSentence.? Read more from Atiyya here: https://lnkd.in/etT5FJnN
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