Effectv

The numbers don't lie. Traditional TV viewers spend a substantial amount of time watching, tuning in a staggering six hours a day! ??Our breakdown of traditional TV viewing shows how a data-driven approach can help advertisers reach audiences throughout the day and across networks. Get more recommendations to optimize your ad campaigns with our Multiscreen TV Advertising Report: https://comca.st/4i1dzeJ #tvadvertising #advertising

At Effectv, we’re proud to go beyond the basics to support our veterans, National Guard members, and reservists who serve our country. Meet Dave, Senior Director of Strategic Planning at Effectv, who was recently promoted to Colonel in the United States Air Force Reserve. Dave first joined Comcast as a project manager and was a founding member of our Military and Veterans Affairs team which has hired over 21,000 veterans, military spouses, and reservists. Comcast provides unique benefits for reservists like additional PTO and pay differential when recalled to active service that make balancing military and civilian careers possible. Reflecting on balancing the two careers, Dave said, "I knew when I left active duty that I wanted to continue to serve. Comcast was one of the few companies that had senior leaders who served in the reserve. The military does a very good job training its members to understand how individual roles and teams fit into the bigger picture, how one person can have a strategic impact and the importance of taking initiative and operating with limited information. Conversely, the corporate experience I bring to my military role has been invaluable.” Congrats Dave on your promotion and thanks for the invaluable experience you bring to Effectv!??? #NationalVeteransMonth #MilitaryFamiliesMonth #LifeAtEffectv

Whether a brand has huge Super Bowl-sized spend or a leaner budget, has mass appeal products or multiple audience targets, all can leverage addressable advertising to maximize exposure. Read how #addressable is helping national advertisers reach light TV viewing households in this article from Melanie Hamilton: https://comca.st/4g0HsKC

Thanksgiving is not only the kick-off to the holidays, but also the shopping season! And with this year's holiday spending predicted to hit a record high of $1.4 trillion in retail sales, it's the perfect time for advertisers to put their brand front and center for consumers. ?? Swipe for insights to help you reach audiences as they come together for the holidays and tune into their favorite TV programs. Access the full infographic for even more findings: https://comca.st/3AO4Snm

Don't miss Melanie Hamilton at next week's Go Addressable Summit! #GoAddressable

We’re honored to share that Comcast NBCUniversal has been recognized as a leading company for veterans and military spouses, ranking in the Top 3 of the Military Times’ “Best for Vets” and securing a Top 10 position as a Military Friendly? Spouse Employer! Here at Effectv, we are proud to share Comcast NBCU's commitment to supporting veterans and their families. Thank you to our military-connected employees for their service and dedication! Learn more: https://comca.st/4fyF6SS #MilitaryFamilyMonth

The Effectv team was on the ground for a memorable election night in DC! Discover how we help connect political marketers with potential voters to drive winning campaigns: https://lnkd.in/ecaF5HU8 #electionday #politicaladvertising #tvadvertising

On #VeteransDay, we honor the courage, commitment, and sacrifices of all who have served and those still serving. Thank you to all veterans and their families.

As part of Comcast NBCUniversal, Effectv is committed to supporting our military community, employees, and spouses, inspired by our founder, U.S. Navy veteran Ralph Roberts. A few ways we show up for our military: ?21,000+ veterans, National Guard, reserve service members, and military spouses hired since 2015 ? 9,000+ employees in our Veterans Network ERG ? Recognized as the #1 employer in our industry for veterans by Military Times in 2023 Learn more about our initiatives: https://lnkd.in/gRnhX2bM

It's the season of giving?? Shout out to our incredible Chicago team for partnering with Feed My Starving Children to support their local community!