Edmundson Berry Group

Mid-market business owners and leaders carry a unique and weighty responsibility. Leading in this space is accompanied with the challenge of building and sustaining value over time while also being very accessible by clients, employees, and sometimes even their families. If not carried properly, this weight can become a heavy burden, taking a serious toll on many leaders. That’s why creating systems and rhythms that optimize and renew your energy is crucial. Your energy is finite, and your intuition is limited. You can't scale your intuition or teach it. As your company grows, your responsibilities grow with it, and trying to push through with speed and effort alone will only add to the load, not make it more manageable. This is why many leaders find themselves overwhelmed, feeling stuck, and looking for an out. Our framework integrates your natural leadership style with a proven operating system to optimize and renew your energy, so you can sustain the vitality of your leadership, and as a result, enjoy the fruit of your labor. If this resonates with you, download our free ebook here and learn more: https://lnkd.in/gGntCVfs #leadershipjourney #leadership #leadershipdevelopment #businesssuccess #accounting #businessLeaders #businessowner #businessleadership #businessleadership #growth #finance #personaldevelopment

As a mid-market business leader, you're no stranger to stress and responsibility. But here's a critical question: how comfortable are you with acknowledging your own needs—especially relational ones? Many leaders avoid this vulnerability, relying instead on coping mechanisms that can mask stress but ultimately hinder long-term performance. The reality is, no leader operates in isolation. Teams thrive when their leaders model openness, seeking support when needed and creating a culture where others feel safe to do the same. Isolation isn’t just harmful personally; it can undermine collaboration, innovation, and growth across the organization. By fostering relationships that prioritize mutual care and support, you not only strengthen your own resilience but also empower your team to navigate challenges more effectively. Building this kind of culture isn’t just good leadership—it’s a strategic advantage in today’s fast-paced business environment. If you connect with this, take the free leadership assessment to learn more about yourself here: https://lnkd.in/eMRwRNXs Next Level 2025 is now open for enrollment! Contact us to learn more here: https://lnkd.in/gTUCUNGz

Are leaders born or made? The answer is yes. While some individuals may naturally lean toward leadership, true success comes from growth—a dynamic blend of emotional intelligence, relational skills, and strategic know-how developed through experience, education, and community. Leadership isn't one-size-fits-all. In fact, there are six distinct leadership styles, and most of us are a unique blend. Want to know yours? Take our free Leadership Styles Assessment and gain insights into your authentic leadership approach. At Next Level Leadership, we empower mid-market business owners and key executives to understand their authentic leadership style while aligning it with their vision and values. Through this program, you'll also gain proven tools for: ? Building a strong, cohesive culture ? Defining and protecting your brand identity ? Aligning strategy with measurable financial impact ? Selecting and developing top talent to fit your culture and roles With over 70 alumni, our program combines relational and emotional growth with time-tested strategies, fostering a community of like-minded leaders equipped to excel in their markets. Ready to Take the Next Step? Enrollment for the?2025 cohort, limited to just?12 participants, is now open. Click below to?apply today?or?discover your leadership style for free?by completing our quick assessment. Apply for the Next Level Cohort: https://lnkd.in/eNGcZEx9 Take the Leadership Styles Assessment: https://lnkd.in/eMRwRNXs Together, let’s take your leadership to the Next Level.

Next Level Leadership Cohort 8 is soon to be underway! Apply by 12.15.24 to reserve your spot. Limited seats available. Apply here: https://lnkd.in/gYmGJ-CC

What sets your product, service and company apart from your competitors? What value do you provide and how is it different from the alternatives? Understand the value of "Competitive Positioning" in your market. https://buff.ly/4euAigF #Leadership #Competition #MarketingMO #Marketing

One of our favorite questions is, “Would you rather have a strong brand with an inferior product or a weak brand with a superior product?” This usually sparks some lively discussion. Coke's experiment with New Coke has been a storied marketing case study for decades. In preparation for launching a new product, they conducted all of the necessary market research in a textbook fashion. They did blind taste tests, and in every case, this new formula outperformed by a considerable margin. So they rolled it out, and… this new formula failed miserably. The backlash was significant and cost the company millions. The question is, why? Their customers had an emotional connection with their brand, even though it was an inferior product. Your brand sets the table to create an emotional connection with your audience. That’s why knowing who you are and your communication strategy is crucial. Learn more on our most recent podcast episode with brand strategy expert Jamin Jantz here: https://lnkd.in/gzTkA33N Complete the free Marketing Assessment here: https://lnkd.in/gF_TvGW5 #leadershipjourney #leadership #leadershipdevelopment #businesssuccess #marketing #marketingstrategy #brandstrategy #businessLeaders #businessowner #businessleadership #businessleadership #growth #personaldevelopment

The best brands aren’t communicating a product or service; they’re communicating an emotion. The strongest brands aren’t even the best products or services. They are the ones that make the strongest connection. This isn’t accomplished through mere tactics and good features. Without a strategy, it’s impossible to know whether they are aiming at the most honest and authentic connection they can make. That’s why brand strategy is crucial to creating a strong brand. What emotion does your brand evoke, and is it the one you’re aiming for? Let us know in the comments below. Listen to our most recent podcast, “The Science of Brand Strategy with Jamin Jantz” here: https://lnkd.in/gzTkA33N Complete the free Marketing Assessment here: https://lnkd.in/gF_TvGW5 #leadershipjourney #leadership #leadershipdevelopment #businesssuccess #marketing #marketingstrategy #brandstrategy #businessLeaders #businessowner #businessleadership #businessleadership #growth #personaldevelopment

Do you have a framework for your brand? Defining who you are and clarifying that message is integral to connecting with your audience. This is an iterative process—one that changes and continually improves. The most important part is to start. If you connect with this or want to learn more, listen to our most recent podcast episode with brand strategy expert Jamin Jantz here: https://lnkd.in/gzTkA33N Complete the free Marketing Assessment here: https://lnkd.in/gF_TvGW5 #leadershipjourney #leadership #leadershipdevelopment #businesssuccess #marketing #marketingstrategy #brandstrategy #businessLeaders #businessowner #businessleadership #businessleadership #growth #personaldevelopment

This is one of the most universal misconceptions of mid-market and small-market business owners: ”Business owners know how to read financial statements.” As a rule, they don’t. Financial statements are useful—if you’re using them to look toward the future. 6 variables affect the value of your business, and your financials can tell you those 6 things but not in their traditional format. These need to be measured and understood to be managed well and strengthened. On our 2nd Podcast with Nick Setchell, “The Future of Finance”, we discuss these variables at length: https://lnkd.in/gzTkA33N Contact us and learn more here: https://lnkd.in/gTUCUNGz #leadershipjourney #leadership #leadershipdevelopment #businesssuccess #accounting #businessLeaders #businessowner #businessleadership #businessleadership #growth #finance #personaldevelopment??

Episode 4 has dropped! In this episode of the Next Level Leadership podcast, Shad Berry, and brand strategy expert Jamin Jantz explore why understanding who you are as a brand and who you’re communicating to is essential to marketing your business. They discuss the importance of brand strategy for mid-market businesses, emphasizing that many companies mistakenly focus on tactics like social media and logo design before establishing a strong brand strategy. Jamin highlights the need for businesses to first define their brand inspiration and differentiation in order to create meaningful emotional connections with their target audiences. They break down seven key aspects of brand strategy, explaining how strategic work upfront can lead to better marketing outcomes. Jamin also shares his entrepreneurial journey, the lessons learned from launching a failed tech startup, and his passion for helping businesses connect authentically with their audiences. Listen to the full episode, “The Science of Brand Strategy with Jamin Jantz,” here: https://lnkd.in/gzTkA33N Complete the free Marketing Assessment here: https://lnkd.in/gF_TvGW5 #leadershipjourney #leadership #leadershipdevelopment #businesssuccess #marketing #marketingstrategy #brandstrategy #businessLeaders #businessowner #businessleadership #businessleadership #growth #personaldevelopment