One week from tomorrow! Join me Sunday afternoon, April 6, in Las Vegas at the 2025 #NABShow! At 2PM I will be discussing the latest trends from Share of Ear and focusing on #Radio's Rule of Three -- the three power arenas for the medium. Edison Research President Larry Rosin will be speaking at 3PM about Considering Shorter Stopsets. Schedule is linked below. Hope to see you there. https://lnkd.in/eAFGbp6J
Edison Research
市场调研
Somerville，New Jersey 4,732 位关注者
Consumer and market researchers. Sole providers of the U.S. Election Exit Poll. Podcast Research since 2006.
关于我们
Edison Research conducts survey research and provides strategic information to a broad array of clients worldwide, having conducted research in 66 countries. Edison Research’s The Infinite Dial? series has been the survey of record for digital audio, social media, podcasting, smart speakers, and other media-related technologies since 1998. The company’s Share of Ear? survey is the only single-source measure of all audio in the U.S. Edison Research is the leading podcast research company in the world, producing the only survey-based data on podcast listening in the U.S, Edison Podcast Metrics, and has conducted research for many companies in the space. Since 2004, Edison Research has been the sole provider of election data, race projections and analysis to the National Election Pool (ABC News, CBS News, CNN, NBC News) for every presidential primary and general election.
- 网站
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https://www.edisonresearch.com
Edison Research的外部链接
- 所属行业
- 市场调研
- 规模
- 11-50 人
- 总部
- Somerville，New Jersey
- 类型
- 私人持股
- 创立
- 1994
- 领域
- market research和polling
地点
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主要
获取路线
50 Division St
US，New Jersey，Somerville，08876
Edison Research员工
动态
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Melissa Kiesche, Senior VP at Edison Research, was recently featured in The New York Times with insights from #EdisonPodcastMetrics on Joe Rogan's podcast, which has held the top spot in the U.S. for six consecutive years.
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Sports have never been more accessible, and neither has fandom: In the U.S., 66% of the population (186 million people) identify as sports fans, according to The Sports Audio Report from Edison Research, SiriusXM Media, and GroupM. ADWEEK
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What can we learn from the first podcast election? You won't want to miss this energizing and data-driven conversation between Edison Research's Gabriel Soto and our very own Tamara (Zubatiy) Nelson, PhD at Podcast Movement next week.
Cofounder and CEO of Barometer | Forbes 30 Under 30 | Human Centered Computing
We just had what many are calling the first podcast election in which the viewership of national debates was dwarfed by the listenership of the candidates' podcast appearances. How did the candidates' podcast campaign strategies differ and what key learnings can advertisers take from the outcome? Gabriel Soto and I will unpack this question in our panel next week at Podcast Movement! We will share: ?? Novel research about the differences in reach and audience of the two candidates' campaigns ?? Insights into the contextual differences between the candidates' appearances ?? Takeaways from strategies that yielded success! Spoiler alert (kind of) - politics converts.
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The #InfiniteDial 2025, supported by Audacy, Inc., CUMULUS MEDIA, and SiriusXM Media, highlights the continued adoption of podcasts, especially video podcasts. Online audio usage reaches an all-time high, in-car audio becomes increasingly digital, and social media usage continues to rise. Forbes
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Podcast Movement Evolutions kicks-off early next week, with a number of opportunities to meet the Edison Research team and learn about the newest podcast listening data and insights. Read our latest Weekly Insight to see the details and descriptions for all of our sessions.?
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Edison Research’s latest Infinite Dial Report reveals exciting trends in Audio, highlighting valuable opportunities for advertisers looking to connect with engaged audiences. Check out the trends from this year's report below. https://lnkd.in/ec6QPtvK
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Meet the Edison Research team next week at Podcast Movement Evolutions and hear the newest #podcast listening data and insights! ??? Here’s a sneak peek: According to #EdisonPodcastMetrics, news ranks as the second most popular genre among weekly podcast listeners in Q4 2024. Want to know more? Check out where you can catch the Edison team and explore our latest Weekly Insight ?? https://buff.ly/Eh0RAAg
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Last week, Edison Research released their annual Infinite Dial study. When Edison Research started the Infinite Dial Study in 1998, the goal was to understand how Americans use emerging forms of #audio and new #media. In the first 1998 study, a tiny number of consumers had ever tried audio streaming over a dial-up connection. 27 years later, the Infinite Dial is the longest-running study of consumer #digital audio use. The results of Edison Research’s 2025 Infinite Dial study contain some compelling insights for marketers and media agencies. Click below to watch an 11-minute video of Pierre Bouvard, Chief Insights Officer of the #CumulusMedia | #WestwoodOne Audio Active Group?, outlining podcast head snappers from the report:
03.25.25 Infinite Dial 2025
https://www.youtube.com/
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Pierre Bouvard, Chief Insights Officer at CUMULUS MEDIA, provides his insights on The #InfiniteDial 2025. He shares takeaways for marketers and media agencies, along with highlighting one podcast slide every marketer should have. https://buff.ly/2OpmBvt