In ONE WEEK I'll be co-hosting The #InfiniteDial 2025 alongside special guest James Cridland, Editor of Podnews! Join us for the latest benchmarketing data on digital audio consumption. See you soon! Register here: https://lnkd.in/e5mk_qzg
Edison Research
市场调研
Somerville，New Jersey 4,688 位关注者
Consumer and market researchers. Sole providers of the U.S. Election Exit Poll. Podcast Research since 2006.
关于我们
Edison Research conducts survey research and provides strategic information to a broad array of clients worldwide, having conducted research in 66 countries. Edison Research’s The Infinite Dial? series has been the survey of record for digital audio, social media, podcasting, smart speakers, and other media-related technologies since 1998. The company’s Share of Ear? survey is the only single-source measure of all audio in the U.S. Edison Research is the leading podcast research company in the world, producing the only survey-based data on podcast listening in the U.S, Edison Podcast Metrics, and has conducted research for many companies in the space. Since 2004, Edison Research has been the sole provider of election data, race projections and analysis to the National Election Pool (ABC News, CBS News, CNN, NBC News) for every presidential primary and general election.
- 网站
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https://www.edisonresearch.com
Edison Research的外部链接
- 所属行业
- 市场调研
- 规模
- 11-50 人
- 总部
- Somerville，New Jersey
- 类型
- 私人持股
- 创立
- 1994
- 领域
- market research和polling
地点
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主要
获取路线
50 Division St
US，New Jersey，Somerville，08876
Edison Research员工
动态
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In 2019, 40% of weekly podcast listeners identified as Democrats while 23% identified as Republicans, a 17-point gap, according to #EdisonPodcastMetrics. This partisan gap has closed considerably since then. Now, 37% identify as Democrats and 30% identify as Republicans, only a 7-point difference.?
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?? Only ONE week until The #InfiniteDial 2025 supported by Audacy, Inc., CUMULUS MEDIA, and SiriusXM Media! ?? The wait is almost over! ?? Edison Research VP Megan Lazovick and Podnews Editor James Cridland are about to break down the latest digital #audio trends, and you won’t want to miss the insights that will shape the future of the industry. ???? It’s time to get ready—register now and don’t miss out! ?? https://buff.ly/tLpwGes #AudioTrends #Podcasting #Streaming #DigitalAudio #MediaTrends #AudioIndustry
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#EdisonPodcastMetrics reveals how the partisan gap has narrowed among #podcast listeners. In 2019, Democrats outnumbered Republicans by 17 points—now that gap is just 7 points. ????? Discover more in our latest Weekly Insight ?? https://buff.ly/wZHiaLZ
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SoundStack spring event series kicks off on March 31 in Chicago at Podcast Movement Evolutions! With multiple entities operating from different playbooks for podcast #measurement, what is an advertiser to trust? What matters the most? Downloads? Time Spent Listening? Rankers? How should each be counted? How can anything be measured cross-platform when different platforms don’t talk to each other? Our own Rockie Thomas and Larry Rosin, President of Edison Research, go deep on #data in this fireside chat. Specific time to come....
How can we bridge the gap between podcast's massive consumption and the relatively small budgets allocated to the channel? A big part of the answer lies with data. So excited to sit down with data luminary Larry Rosin of Edison Research to discuss this and the many other issues that reliable, market-wide podcast measurement will help to rectify. Specific panel time to come. Can't wait to see friends and partners in Chicago! SoundStack #BadAaaS #podcasting #PMEvolutions #measurement
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According to #EdisonPodcastMetrics, the latest top 50 rankings saw a new wave of popular political #podcasts ascend, including The Shawn Ryan Show, The Charlie Kirk Show, and Candace. Meanwhile, Pod Save America broke into the top 10 for the first time. The Wall Street Journal
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Edison Research SVP Melissa Kiesche weighs in on MeidasTouch and its rise to #1 on Apple & Spotify. Read more in The New York Times.
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?? Just TWO weeks until The #InfiniteDial 2025, supported by Audacy, Inc., CUMULUS MEDIA, and SiriusXM Media! ?? Join hosts Megan Lazovick and James Cridland as they break down the latest digital audio consumption trends and what they mean for the industry. ???? Don’t miss out—register now! ?? https://buff.ly/tLpwGes #AudioTrends #Podcasting #Streaming #DigitalAudio #MediaTrends #AudioIndustry
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Join Edison Executive Vice President Joe Lenski for the "From Data to Headlines: The Role of Analytics in Political Media Coverage” panel and discover how data can shape political media coverage. ??
Columbia University M.S. in Political Analytics Program is excited to host our second annual Political Analytics Conference on March 28. This past election was like no other in our recent history. Join us as we invite leading professionals and faculty to unpack key findings and set the stage for political analytics in 2025. You’ll hear about the growing role of data across politics and political advocacy in an informal and vibrant setting. The day includes four expert panels and a keynote speaker, plus breakfast, lunch, and plenty of opportunities for networking. Learn more and RSVP today: https://bit.ly/41qfLGk #politicalanalytics #dataanalytics
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Edison Research’s #ShareofEar study collects listening location data for audio consumption among all platforms in the U.S., including home, work, car, and “any other place.”?According to the most recent Share of Ear, at-home listening accounts for an impressive 67% of total daily podcast consumption time.