EdgePetrol

Last week, we had the privilege of exhibiting at the Atlanta Retailers Association (ARA) Trade Show, engaging with entrepreneurial fuel retailers. Here's what went on at the event: 1. Attendees were excited about what EdgePetrol could offer, especially the real-time visibility into margins and volumes. 2. The event brought together many multigenerational, family-run businesses - precisely the operators who can benefit the most from our platform's insights. 3. The enthusiasm we saw reaffirmed our commitment to supporting independent retailers with the tools to navigate the challenging fuel market. If we didn't get a chance to connect, please feel free to reach out to us: https://lnkd.in/dwKY4hFS If you're interested in getting personalised insights into your fuel pricing strategy, book a demo: https://lnkd.in/dBTQiJRZ

At EdgePetrol, we focus on helping retailers optimise their fuel stations. Through our years of experience, we've observed several common mistakes that retailers make, leading to lost profits and hindering business growth. Swipe right to discover 5 common fuel pricing mistakes! Looking for personalised insights for your pricing strategy? Book a demo here:?https://lnkd.in/dnNATjme

We're counting down to the 2025 Forecourt Trader Summit! We're preparing for a day packed with panel discussions and valuable insights and looking forward to meeting industry experts and fuel retailers – and to sparking fascinating conversations! See you there! Please feel free to reach out to Sarah Kind and Thuvy Ranjith to schedule a chat. #ForecourtSummit ?#FuelYourSuccess

Optimising profits for fuel retailers! EdgePetrol connects to points of sale, fuel tanks, and cost prices to consolidate key data points in real?time, making them easily accessible to fuel retailers. We provide live volume information for each grade at every site. Retailers can make informed adjustments to increase profitability by understanding the factors affecting a site's performance. Discover below the 5 ways we recommend to fuel retailers to optimise their operations and profits. Want personalised insights into fuel pricing? Book a demo with us: https://lnkd.in/dnNATjme ? #FuelRetail?#BusinessGrowth?#EdgePetrol?#DataDrivenSuccess #FuelPricingOptimisation?? ?

EdgePetrol will be at the ARA (Atlanta Retailers Association ) Trade Show in Duluth next week! Be sure to stop by booth 504 and meet Joseph Petrozzino, Head of Operations, USA, at EdgePetrol. We look forward to meeting and connecting with ARA members and industry stakeholders! See you there!

Goran Raven, a petrol retailer with a Shell site in Essex, significantly increased his petrol volume within a year! Here's how he did it: He Calculated Margin Using the Blended Cost: With EdgePetrol's help, he accurately calculated margins based on the fuel in the tank, no longer depending on inaccurate figures – like today's replacement cost or the last delivery cost – to achieve margin targets. He Reformed His Pricing Strategy: By reviewing cost prices, data and previous deliveries, he calculated the right margins and set his prices accordingly. He Kept an Eye on His Performance: Performance reporting allowed him to monitor volume and margin trends track targets, and drive volumes. Want to achieve similar results? Discuss your pricing strategies now with a personalised demo: https://lnkd.in/e--_vPDa

Fuel retailers face daily challenges such as fluctuating costs, unpredictable volumes, fierce competition, changing consumer habits, staffing difficulties, business rates, and taxes. So, how can they optimise their pricing? It can be done by focusing on these five pillars: Volumes: The market is now volume-driven, with a consensus (cited by the Energy Information Administration) that fuel volumes will be reduced by 2050 owing to the increasing availability of alternative fuels. This means that every litre or gallon of fuel sold must create more profit to achieve the same results. Strategies should focus on growing the right volumes at the right time with the right products. Margins: Margin data are often under-utilised owing to cost restrictions. Previously, retailers based margins solely on replacement costs. By connecting to the point of sale and tank gauges, EdgePetrol provides a real-time blended cost number, offering more up to date information for retailers to optimise their businesses. Competition: Successful retailers frequently review competitors and adjust pricing to test sensitivity. EdgePetrol displays competitor pricing actions and timing, which is essential for developing regular and premium pricing strategies for weekend discounts and promotions on social media. Profit: The primary goal of pricing is to generate profit, not just volume. Successful retailers understand that pricing decisions affect profitability for fuel and other revenue streams like shops and car washes, so they focus on data-driven decisions rather than relying on luck or competition. Execution: Delayed or incorrect price changes can severely impact profits. Retailers must invest in technology for remote price changes or face losses. This can be achieved by spending capital on pole-sign technology or by using software like EdgePetrol to ensure pricing accuracy. Need personalised insights for your pricing strategy? Book a demo: https://lnkd.in/e--_vPDa

“We just beat ChatGPT and Claude…” If you’re an engineer and worry about AI taking your job, don’t (or at least not for now) The Engineering team at EdgePetrol have been looking at ways to assess someone's ability to solve problems as part of our hiring process. More and more engineers are using AI during the interview process with ever growing accessibility of different AI tools. This means finding the right method of skill assessment has become even harder. Long gone are the days of asking candidates to solve problems using pseudo code or using a niche question found on the internet - AI is pretty good at solving those. We hate long interview processes as much as any engineer so finding the right set of questions that can quickly and accurately assess someone's fit into a team is crucial. We also love AI, we leverage AI tools for our day-to-day tasks but rely on our team members to identify when hallucinations occur and have the ability to correct these mistakes. As a result, we came up with a simple puzzle that when entered into ChatGPT or Claude will hallucinate and produce completely incorrect answers. This puzzle can be solved within 10 minutes by a human. I’m sure AI tools will eventually catch up and solve this type of puzzle much faster but at that point I'd be more worried about these systems becoming self aware and Skynet becoming a real threat. Moral of the story: AI isn’t ready to take your engineering job, you can continue scrolling on socials….for now If you’re interested in having a go at the puzzle see below! Comment your answers and i’ll drop you a DM to let you know if you got it correct. P.S. We’re hiring for a mid-level frontend engineer! DM your CV / portfolio if you have experience with NextJS. ?? Climbing out of a ditch puzzle Oh no! You have fallen into a ditch 30 metres deep and you need to get out as quickly as you can. During the fall you have injured yourself so climbing is difficult. Within daylight hours you are only able to climb a total of 5 metres. You have observed daylight hours to be between 7am-7pm. You also need time to create camp every night to protect yourself from nocturnal creatures, this takes you 2 hours and needs to be done before daylight ends. You are not able to make the climb without gathering essentials like food and water. 1 day of gathering covers you for 3 days of climbing, during gathering time you do not make any progress in your climb. ?? Question 1 How many days will it take you to climb out? ?? Question 2 Assuming you start each day at the start of daylight hours. On the final day, at what time would you be out? ?? Question 3 You are able to climb through the night once every 3 days, however your progress through the night is slower. You are only able to climb at a rate of 0.2 metres per hour during the night. By working through the nights, what time do you get out on the last day? Drop your answers in the comments!

?? Looking Ahead: Fuelling your 2025 Success Story This year at EdgePetrol, we've partnered with many fuel retailers, helping them harness technology to boost sales, refine pricing, and achieve their goals. One thing stood out to us: the businesses thriving today are the ones who embraced new tools and strategies last year, laying the foundations for a successful 2024. As the year draws to a close, we thought we'd take a moment to reflect on just one of the ways fuel retailers are innovating to stay competitive in today's challenging fuel retail market. ?? A Game-Changing Trend: Local Loyalty Programmes In 2024, several independent retailers we work with began levelling the playing field by creating personalised loyalty programmes. These solutions, once exclusive to large brands, are now delivering excellent results for businesses of all sizes. Here’s how local loyalty programmes are transforming the market: ? Enhanced Convenience: Mobile payment options delight customers with speed and simplicity. ? Personalised Programmes: Reward loyal customers and keep them coming back. ? Data-Driven Marketing: Leverage customer insights to launch more effective, targeted campaigns. ?? How EdgePetrol Can Help You Succeed Loyalty strategies work best when supported by smart pricing decisions at the pump—and that’s where EdgePetrol comes in. Our platform helps fuel retailers: ? Optimise Efficiency & Profit: Streamline operations and maximise margins. ? Simplify Multi-Site Management: Keep every location performing consistently and efficiently. ? Boost Underperforming Sites: Identify and execute targeted strategies to improve results. ?? Ready to drive growth and customer loyalty in 2025? ?? Visit our resource hub to learn more: https://lnkd.in/g9sa83KE ?? Or, dive right in & book a demo with us today: https://lnkd.in/e--_vPDa ? Already an Edge customer and want to try out new pricing strategies in 2025? ?? Leave a comment or drop us a DM and your dedicated EdgePetrol CSM will get in touch! Together, let's make 2025 your most successful year yet! #FuelRetail #CustomerLoyalty #BusinessGrowth #EdgePetrol #Innovation

We’re looking forward to the Petrol Retailers Association Forecourt Roadshow in Huddersfield! Come and find Joe Coulburn and Laura Cathleen Tomlinson – they’ll be there to chat about how real-time data can help you stay on top of your margins and pricing in a busy, competitive market. Whether you’ve got questions or just want to share what’s working for your site, we’d love to see you. Looking forward to catching up with familiar faces and meeting new ones. #ForecourtRoadshow #Huddersfield #FuelRetail #EdgePetrol Gideon Carroll; Sarah Kind; Thuvy Ranjith; Thomas Measures; Harvest Energy; Greenergy; Essar Oil (UK) Limited; Christie & Co; Gilbarco Veeder-Root;