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If you thought you couldn’t get content cards in #shopify collection pages in time for #BFCM You want the Depict app ?? One-click install ?? Put image banners or video in any grid slot to: – Promote your Gift Guides – Link to your Product Finder Quiz – Link to filtered sub-collections? – Evangelize your sale events – Show products in use with animations or video – Pull a product video right into PLP – Remind shoppers of order cutoff deadlines – Remind shoppers of store pickup options – Pin your Gift Card listing in strategic grid slots – Highlight company-level value propositions – Promote your bundle builder – Link to Shipping & Return info – Any call to action, really ?? You can also use Depict to: – Enlarge product cards and add visual interest to your grid – Set 2nd position hover images – Visually merchandise with manual or rules-based boost and bury Use the F-ree plan on up to 3 collections ?? One. Click. Install, yo #ecommerce #noexcuses

Let’s talk buyer psychology and Holiday gifting ?? How does this apply to #ecommerce #UX ? Everyone says don’t AB test during the holidays because traffic is different But nobody seems to talk about what makes it different Or what you should be AB testing during the holiday season to optimize CX and revenue ( With a tool like Convert.com ??) In this video we unpack ?? * Simple ways to tweak PDPs to satisfy holiday gifters * The extra importance of social proof (and ways to surface it above the fold) * Delivery, returns and payment anxiety (and how to mitigate it) * Reciprocity and why sale price styling can slow decision making * Why they don’t give a fudge about your loyalty program * And how cross-selling strategies should change for different customer segments Of course, there are more ways to optimize your holiday site and our friends at Convert have compiled a Holiday Conversion Guide for #shopify ???https://lnkd.in/gbEFJAsh Check it out ! #SponsoredPost

Cookie banners can crunch Core Web Vitals when they cause layout shift (as Shawn O'Neill explains) ???? so can any top-sliding promo bars you may be using through #BFCM ?Make sure to either reserve space in your header for these later-arriving elements, or change how you serve cookie notices - layout shift impacts #UX Also check Page Speed Insights to make sure your cookie gate isn’t registering as your LCP (Largest Contentful Paint) ?? I see it too often – cookie gate is the LCP, served through a 3p app with JS and later-loading (after page content) – a losing combo! ???? But who’s got time to manually check Page Speed Insights all the time? ?? Shawn and the SpeedSense Web Performance team have built a tool called Sensai that can catch #webperf issues automatically across your entire domain and help you prioritize your action items ????? https://lnkd.in/gxjziTxU Check out more #ecommerce performance tips from Shawn https://lnkd.in/gc-qtvrJ in our on-demand webinar ???

Scrolling text is EVERYWHERE in #ecommerce and I'm seeing merchants use them in some really creative ways ?? for example, ?? Linking to featured collections like bestsellers, trendy collections and top categories ? Highlighting value propositions (USPs) on PLPs and PDPs ?? As Hx headings for recommendation settings ? But WHY ? ? ? Animated text draws eyeballs to your messaging ?? at key touchpoints #Shopify themes like BORDERS from Krown Themes let you easily add scrolling text sections to most any page ?? And customize them with clickable buttons, emoji and color/text styling ?? And control scroll behavior without code It's just one of the modern and edgy #UXdesign patterns inside BORDERS Check it out in the Official Shopify Theme Store https://lnkd.in/g6j2bi9g

Do those deal drawers you see on GAP and Old Navy really convert? ???? They sure do for KitchenAid – just ask Kevin Turchyn and Conversion Their A/B test did so well they had to triple check their results I’ve seen them stick around on sites like David’s Tea as well ? But of course, this doesn’t mean they’ll work for your site & customer And there are alternative design patterns you may want to try out with an A/B testing tool like Convert.com ?? If you’re running multiple #BFCM deals this year, this may be the drawer of your dreams ???? #ecommerce #UX #merchandising #shopify

Swapping product photos to represent a wide variety of body types is an #inclusive Product and Category page #ecommerce feature. Alo Yoga has a solid build here, replacing on-model photography with models of different shapes and sizes to better represent their customers. (Can't say we see that often in yoga!) From a performance perspective, this "model swap" is no more or less performant than having more product images. To do this well: 1?? Ensure you are loading only the visible model images immediately, prioritizing above-the-fold images over assets that may never be seen, or enter the viewport. Deprioritize the rest. 2?? Load your LCP assets without requiring #Javascript, ideally rendered from the initial #HTML response from the server. Alo Yoga is doing an excellent job loading only what’s necessary, thus keeping their PDP at peak performance. Like this content and want more? I took a look under the hood of 10 #ecommerce trends with Linda Bustos from Ecom Ideas. We’ve compiled them into a free #webinar to provide tips on how to implement these trends on your site in a performant way. Check it out here: https://lnkd.in/gjjkRwHm Curious about your website’s #performance? Submit your site for a free #sitespeed assessment here: https://lnkd.in/gG2QPCkS #webperf #cro #ux

Why would a #shopify agency buy a Premium theme from the Theme Store when they could build themselves? For example, Vevol Media - Shopify Partners have their own approved theme in the Store (Noblesse) but are also partnered with Krown Themes and use their themes often So I asked Dan Nistor, Vevol’s Co-Founder and CEO ?? how do they decide to buy vs build for a client? ?? With web development, every billable hour counts And those hours can be stretched with a kickstarter theme that checks most of the boxes So agencies can focus budget on building custom requirements ?? Dan looks for clean theme code, which helps stretch that development budget even further They’d rather build 2 hours building a feature on a clean theme than 10 hours building the same feature on a messy one ?? This also highlights the TCO of themes (Total Cost of Ownership) We talk a lot about TCO for back end software, but it’s definitely a budget buster and innovation roadblock to stay on the wrong theme ?? Krown Themes supports over 42K shops and has great options like: - Local (featuring store inventory and pickup) - Combine (support bundling using Shopify’s native automatic discounts) - Borders (modern and edgy sections) And more - check them out in the Theme Store https://lnkd.in/g9NMszfz #shopifydev #shopifydeveloper

Ecommerce Being Metal for 3 Minutes Straight? ?????? (Best w/? SOUND ON ??) ?? Featuring 43 of the edgiest design finds from the Ecom Ideas project (The other-other dark patterns) ?? I see a lot of wild stuff but I seriously can’t believe I found a brand that shot their entire catalog on a Slipknot mannequin ?? ?? A little pre-Halloween pre-BFCM thank you to all you real ones ?????? ?? Music credit: Anthony Vincent from Ten Second Songs If you haven’t seen his Youtube it’s ?? Link in the comments to the original vid (Tag a friend that likes NSYNC)

User testing by Baymard Institute found shoppers actively look for UGC? ?? images & ??? video on PDPs, but 67% of merchants don’t have any to show? ?? Of the merchants that do, how are they leveraging it? The lowest hanging fruit is to promote reviews with photos to the top of the list (some review apps enable filtering to just reviews with media) ? But Baymard notes that shoppers were looking for more than just images attached to reviews Some sites have found creative ways to present reviews and review-like with special sections, like featured review carousels and photo walls Another trend is to curate UGC from social platforms using an app like Tolstoy, Videowise, Whatmore, Firework, Vestico or Tagbox These tools embed widgets in the Buy Box or other content section on the page But truly organic UGC is hard to get from customers at scale for every product So most brands will use a combo of organic and incentivized (influencer) or brand produced media to optimize the experience ?? If you’re concerned about performance, many of these shoppable video apps are optimized for minimal payloads But all page content adds to your total load - so the impact isn’t zero Make sure the widgets load after primary content and have space reserved in your HTML to avoid layout shift ?? This video’s sponsored by Convert.com so let’s talk #UX and conversion factors First you want to test with and without the widgets – a popular strategy is to choose one or a few highly trafficked pages for the test vs every PDP Especially given some will have more available media than others If you choose to place the widget below the fold in your first test, set up your test to only include visitors that scroll far enough to see it This tweak means the test will take longer but will be much more reliable ?? Widget design and how you merchandise your video will also impact your test results Thumbnails that are small or don’t provide any hint to what the video is about won’t get many clicks Consider adding titles on or around the thumbs And video sort order matters Prioritize the most authentic videos. Remember WHY shoppers want to see UGC They want realistic, relevant and trustworthy clips that support their purchase decision #ecommerce #merchandising

Baymard Institute recently shared research findings recommending using social-sourced UGC on PDPs (link in comments) Many #dtc sites use apps to embed social videos in the Buy Box section – but how does this impact web performance? Shawn O'Neill from SpeedSense Web Performance analyzes this example using Tolstoy Because this is “secondary” content and shouldn’t compete with loading primary content, the first check is for when this pops in relative to other elements ?? Tip: test using a “choked” 3G network setting in your Inspect tools and clear cache/refresh the page In this case, it’s OK – but a different issue is detected Layout shift Make sure to reserve space in your HTML for the widget to load so this doesn’t happen Most apps that enable this feature have reasonably small payloads - so this isn’t a performance killer (in general) However, as always, placing in the Buy Box has pros and cons (most apps have built-in A/B testing for this) On Monday we’ll dive into this topic deeper into different ways you can leverage UGC on PDPs aside from this particular pattern ???? Check out 10 more #ecommerce #webperf tips from Shawn https://lnkd.in/guBkPW6s