Eden Design

We are super excited to offer this service to L&D teams and eLearning designers within organisations...

Super proud to see our WorkBright Ltd project for NDSS Australia out in the wild. We created a 'serious' game called Diabetes Quest to teach children how to manage their diabetes. The balance for us was making it fun to play while teaching them how to balance activity, food and insulin. They have to attend dragon fighting school, manage catching dragon flu, handle their diabetes after getting robbed by pixies, remember to rest and eat, make sure they always have what they need and finally, defeat the dragon. We created purpose, reflected the equipment they need in real life and coded it to reflect the effects of food, exercise, illness and stress. We gave them choices and little tips along the way plus gold coins hidden in hard to reach places, because, well just because we can and it's cool. No seriously, these were actually added in due to very early feedback from kids with whom we did user testing to make it a bit more game like. We made it easy enough that you could get through it, without making it so easy it was boring. And we didn't shy away from having lives to lose, which the kids agreed is a common game concept and no problem at all. Some of the biggest challenges turned out to be wins, as overseas contractors let us down and our team rallied around and fixed any errors in the Construct game code. Personally I had never used it before but was stoked to find I was able to fix gliches and even improve game play for better learning design. Shout out to Hannah Faulke and her team for her help with this project and the team at Diabetes Australia for their patience through those bug fixing stages, esp Diana Hartsink and Joannah Braham. It looks amazing and we are so proud to have created something that can help so many! Note: Link to game is not provided as I don't want you all going on and skewing their statistics just out of curiousity. But if you do have a child with diabetes, pm me and I'll send you the link.

What would you say are some of the most common design and brand mistakes made by organisations? Here we address #NewZealand SME's, but the learnings are equally applicable for larger organisations too. https://lnkd.in/gjrqzzRr #branding #business #NZentrepreneur #designtips #brandtips #communication #education #digitalmarketing

Today’s Tuesday Takeaway is from the famous Elon Musk, CEO of Tesla and SpaceX: “Brand is just a perception, and perception will match reality over time.” What’s your takeaway from this bite-sized brand morsel? For me it’s thinking about the times when I have been pleasantly surprised, or on the flipside disappointed, when I’ve interacted with a business or organisation. It makes me think what could I do better, and what could they have done better. What’s your example of brand perception meeting reality? ---- Whether we are public sector communicators, part of a large company, or one of NZ’s many business owners, we can all learn something from others and history, and how brand has a poignant impact on how we communicate to our audience through design, digital and eLearning solutions. Tuesday Takeaways are a bite-sized morsel of brand, design and communication thoughts designed to get us thinking around what brand means in today’s world and the importance of brand in our organisation. --- Hannah Faulke is the Creative Director of Eden Design. View our portfolio and case studies at: www.edendesign.co.nz Or email Hannah to discuss a project idea: [email protected] --- Source: theceomagazine.com #digitalmarketing #elearning #designtips #business #humanresources #education #infographics #elearningtips #creative #learninganddevelopment #government

Take a look at the colours below – how do they make you feel? Which option is your least or most favourite? Why do you think that is? What do you associate with them? What is your colour strategy for your organisation? A colour strategy you say? What is that? I didn’t know I needed one. “Colour creates emotion, triggers memory, and gives sensation.” (Gael Towey). When you look at a colour, or a combination of colours, have you ever noticed how different colours make you feel a certain way? They can inspire you, make you feel calm, or even create a polarising reaction that unsettles you. This is the same with people when they look at any communications from an organisation or company. You can test if your organisations colour palette has had strategic thought by asking some of the below questions: ·?What do you want the colour to communicate? ·?Is the colour different from that of other similar organisations? ·?What meaning have you assigned to the colour? ·?Does this align to your brand strategy? ·?Does the colour have positive or negative connotations in your target audience? ·?How does scale affect the colour? i.e. do you have colour guidelines around what percentage of each colour to use? ·?Are your colours readable? Are they aligned to New Zealand Government accessibility standards? ·?Is your organisations colour system flexible enough to allow for a range of dynamic applications? ·?Or do you have too many colours and choices that it dilutes recognition of your organisational brand? There are so many other questions and factors to consider when it comes to colour and implementation of colour across an organisations brand and communications, both online and offline. ?????? ?????? ?????????????????? ???????? ?????????????????????????? ???????????? ???????????????? ???? ?????? ?????????????????????????? ?????? ?????????? ??????????????? Email creative director, Hannah, today to arrange an initial chat [email protected]. #brand #colour #designtips #NZgovernment #graphicdesign #communication #creative #strategy

???????? ?????? ?????????????????? ???????? ?????????? ??????????? ???????????????????? ????????????????????????????? ???? ???????????????? ???????????????????? ?????? ?????????? ???? ???????? ????????????????????????? Does this resonate with you? Checkout our new series: Brand foundation tips. Establishing a firm brand foundation sets up your staff with the tools they need inhouse and externally to be communicating the same brand message across all online and offline #brand touchpoints. Consolidating your brand can save time and money for staff and your organisation in more ways than one. That’s why over the next little while we are outlining Eden’s top #brandtips for large organisations to help you be in a position of brand consistency and growth in 2025 and beyond. This week we will kickoff with #brandmeaning. ????????’?? ?????????? ??????: ???????? ???????????????????? ?????????????? ?????? ???????? ???? ?????????? ?????????????? What is brand meaning? The best organisations have a defined set of values that inform their direction and influence all that they do, this also flows through from the meaning of your brand identity or logo, and all that it embodies. Meaning can also evolve over time as organisations change and grow. Anything that is outside of your lens of brand meaning doesn't need to be your focus. ???????? ?????? ?????? ????? It’s warranted most large organisations have clear brand values already established. If this is the case, sometimes the simplest most effective solution is to bring everyone together to remember why you are here through a brand workshop. A great way to do this is to walk through your #brandguidelines as a #team. It’s an opportunity to reflect, reinforce, and refocus. To point staff to that big picture goal of your organisation’s values and #strategicfocus, and how your brand touchpoints have the opportunity to reflect these values. This can include (but not limited to) discussions around what your colours mean, the type of photos that best reflect your values, and why your reports are designed a certain way. ???????? ?????? ?????? ???????????????? ???? ???????? ??????????? Having your team on the same page, understanding how your brand meaning flows through to all #communications, can: ·?bring unity within staff, ·?foster employee pride in your organisation, ·?focus staff on what really matters, ·?and create meaningful communications. ?????????? ?????? ???????? ???????? ???????????????????????? ???? ???? ?? ???????????? ?????? ???? ?????????????????????? ?????????? ????????????????? Email creative director, Hannah, today to arrange an initial chat or to request a brand audit [email protected].

Inspired by nature... gotta love these spring days!! The beauty and detail of these orange stamen protruding from their cup in the morning light. The bright orange draws in the eye to focus on what's important... or in this case tell the bees where to come. The same goes in communication design... colour is a powerful tool to draw our readers attention in to want to read the information. And sometimes it's to beautify a space too... like this donor wall: https://lnkd.in/gEsTnQFz (Vertical phone wallpaper of the below video available on request). #design #communication #signage #nature #information #colour

We had the privilege to meet with Stellar SparX International recently - an award-winning international business and management consulting company based in Malaysia/Singapore, working with #NZGovernment and other international businesses. We look forward to seeing where this international collaboration takes both of our teams. #AsiaPacific #Design #DigitalMarketing #NewZealand #Business #Malaysia #Singapore #GlobalBranding

For all our soon to be #NZGovernment clients out there, we are pleased to announce we have been accepted back onto the All of Government Creative & Media Services Panel for another term! #creative #designagency #websitedesign #communications #design #media #LearningAndDevelopment #digitalmarketing

Want to meet the people behind Eden and learn more??? If you are in Wellington City, send us a message before Tues 24 Sept to grab that coffee with our Creative Director, Hannah. View our client portfolio: https://lnkd.in/gZN2Mdab #Wellington #Communications #designagency #designer #graphicdesign