爱德曼

What a week at #CannesLions2024! Edelman came second in the Independent Network of the Year rankings, Edelman London came second in the Independent Agency of the Year rankings and was first in the Independent Agency of the Year rankings for the Good Track.? ? We won a Titanium Lion for DP World's 'The Move to Minus 15' and walked away with four Gold Lions, six Silver Lions, and five Bronze Lions for nine separate campaigns from EMEA, North America and APAC. You'll see us leading the charge in PRWeek's table rankings. This success is a testament to the hard work and creativity of our incredible team and our amazing clients. Over the last 10 years, since first attending the Lions Festival, we have evolved from a PR firm into a communications powerhouse. We are proud to create work that not only wins awards but drives meaningful change in business and society, proving that Trust Drives Growth and Action Earns Trust. Learn more about our work: https://edl.mn/3zreyD2 See us at the top of PRWeek's Cannes Lions Table Rankings: https://lnkd.in/eGHSRw8p

Introducing the Edelman 2024 AI Landscape Report: The Communicator’s Guide to Finding AI Tools You Can Trust, a first-of-its-kind evaluation guide to help marketing and communication pros cut through the noise and identify the most enterprise-ready and trusted generative AI tools for their teams. ?? The report focuses on six universal use cases across three categories: - Major LLMs - Creative and Design - Analytics and Social Listening Want to learn more? Download the report here: https://edl.mn/3XP4Owk

Happy Hispanic Heritage Month! As part of the celebration, our inaugural playlist is now live on Spotify. This collection celebrates the vibrant diversity of Hispanic/Latino/a/e/x culture, featuring legendary icons like Selena, Bad Bunny, and Juan Gabriel. From salsa to reggaeton to timeless ballads, this playlist has something for everyone! Tune in here: https://edl.mn/47wfGCp

Catch the most in-demand session at Ad Age Business of Brands summit with our very own Courtney Miller, EVP and Head of Strategy, as she reveals key insights for marketers from the 2024 Edelman Trust Barometer Special Report: Brands & Politics. For more information about the event, visit: https://edl.mn/3MO4url Learn more about the Brands & Politics: https://edl.mn/3MPZYZs

In response to the rising tide of AI-driven mis and disinformation across the business and political landscape, Edelman has today launched the Counter Disinformation Unit.? ? A dedicated global team will help clients navigate and protect themselves from information manipulation threatening their operations, reputations, and stakeholder trust. ? Read more: https://edl.mn/3B9cqRx

The 2024 Edelman Trust Barometer Special Report: Trust at Work shows that executives (EVP+) are 2.5 times more likely to trust their CEO compared to associates (entry-level and non-managers), who instead place greater trust in their coworkers. This disparity, along with the growing divide in economic optimism between executives and associates, underscores the need for businesses to rebuild trust across all job levels. Download the report to learn more: https://edl.mn/3Xvz3Hs

With an astounding 80,000 potential AI partners, tools, and vendors on the market, it would take decades to personally vet every one. So we did it for you! Join Brian Buchwald, Global Chair of AI and Product, at PRWeek's AI Deciphered Summit as he unveils key insights, findings, and hot takes from the yet-unreleased Edelman 2024 AI Landscape Report: Communicator’s Guide to AI Vendors You Can Trust, our comprehensive and thoroughly vetted ranking of the most trustworthy AI vendors for marketing and communication professionals. Brian will be joined by leading vendors featured in the report to discuss applicability, changes in user engagement and behavior, and prospects for the PR and Communications industry. For more information about the event, visit: https://edl.mn/3z94Y8s

We are incredibly proud of Alise Crittendon, Copywriter for the Experiences team based in New York, for being selected as a 2024 ADCOLOR FUTURE! This program is dedicated to identifying and nurturing the next generation of leaders in the advertising, marketing, media, and public relations industries. Earlier this year, Alise was also nominated by her colleagues as the first Edelman U.S. Culture Champion for her exceptional dedication, positivity, and contributions to fostering a supportive workplace environment. Congratulations, Alise! Read her Inside Edelman piece here: https://edl.mn/3MIKzKn

In a recent interview with Ragan Communications and PR Daily, Noel Christopher, SVP, Trust Product Management, shared insights on the evolving earned media landscape and how to measure its true value. Noel talks about the importance of looking beyond metrics like page views and instead focusing on how media placements resonate with key stakeholders and build trust. With tools like Archie AI and Trust Stream analytics, we are able to gauge the credibility and long-term impact of earned media on business outcomes. Read the full article for more: https://edl.mn/3zjM7HI

Following Tuesday night's presidential debate between Donald Trump and Kamala Harris—and the many memes that came from it—it's clear that this election is resonating online with younger audiences. Our recent piece dives into how Harris' culturally savvy campaign, inspired by Brat Summer, has energized young voters, and how Trump seeks to appeal to this generation with economic policies like his "no taxes on tips" plan. Both candidates are focusing on key issues like gun safety and the economy to appeal to Gen Z. Read the full piece: https://edl.mn/4gqcufA