爱德曼

This International Women’s Day, we celebrate the women leading today and those shaping the future.

We’re proud to celebrate two Edelman finalists at this year’s Ad Age Creativity Awards! ?? Melle Hock, Chief Strategy Officer, U.S. — Finalist for Chief Strategy Officer of the Year ?? Karin Robinson, Senior Strategy Director — Finalist for Strategic Planner of the Year From Dove’s “Code My Crown” to DP World’s “The Move to Minus 15°,” their strategic vision has shaped some of the industry’s most forward-thinking campaigns. This recognition is a testament to their impact. Congratulations, Melle and Karin!

Join us for the sixth installment of our AI webinar series — a deep dive into how autonomous, multi-step AI systems are transforming the way we work. Here’s what you can expect from this one-hour session: ?? Expert Insights: Join Mirza Germovic, SVP, Global AI and Product, as he explores the rise of agentic AI and its impact on marketing and communications. ?? Real-World Applications: Discover how Edelman is leveraging this technology to reshape audience modeling, thought leadership, content production, and regulatory workflows. Whether you're refining audience strategies or reimagining content creation, this session offers the insights and applications you need to stay ahead. Register now: https://edl.mn/4hIokBp

Step into the conversation at SXSW! Recorded live at the festival, this special episode of The TrustMakers features Mindy Barry, Global Vice President, Marketing – Mars Pet Nutrition, SHEBA? Brand, on how the popular cat food brand is turning purpose into action. Mindy shares her playbook for building authentic brand purpose—rooted in accountability, partnerships, and long-term impact. She explains why brands that embrace progress over perfection, and act with humility, will be the ones to earn consumer trust in the future. Listen to the full episode here: https://edl.mn/41MaisC

In honor of International Women's Day and Women's History Month, the women of Edelman are sharing the lessons that have shaped them—from the power of mentorship and trusting your instincts to redefining success on their own terms. Innovation, resilience, and taking leaps of faith—whether moving abroad, embracing uncertainty, or creating meaningful change—are all part of their journeys. Follow along as we continue sharing more reflections throughout March. Corazon Sefu Wandimi Angelica Gutierrez David Traci K. Debora Comenalli Murray Louise Hugot

SXSW isn’t just about what’s trending—it’s about what's next. This year, our AI experts didn’t just track conversations; they uncovered the real cultural shifts shaping industries, trust, and the future of business. In his latest piece, Andrew Dawson M.S., VP, AI Solutions Architect, explains why cultural intelligence is the new market intelligence—and how AI is the key to staying ahead. ?? Read the full article here: https://edl.mn/4kMLI3q

What a week in Austin! From conversations with AIs greatest minds to groundbreaking panels and hands-on workshops, Edelman took center stage at SXSW 2025—sparking bold conversations and shaping the future of tech, trust, and generational influence. ?? We welcomed industry leaders with Cocktails & Conversation overlooking the ATX skyline. ?? At our Sunday Supper Clubs, top minds tackled AI’s trust imperative and the power of intergenerational connection. ?? And in the Gen Z, Boomer, Millennial Showdown panel, we dismantled generational myths and focused on real influence. Swipe through and read insights from Justin Westcott, Global Technology Chair, for a glimpse into the energy, innovation, and impact at SXSW 2025: https://edl.mn/4iMgrMi

When was the last time an ad invited you to play? With Unilever's “Dirt Is Good”, we’re turning billboards in Istanbul into interactive play spaces—encouraging kids to step away from screens and rediscover outdoor play. From a giant slide to a football goal and basketball court, each installation is a bold reminder that play is essential for growth and exploration. With outdoor playtime down 50% in one generation, we’re proving that brand storytelling isn’t just words—it’s action. Read the full article here ?? https://edl.mn/4kY6woT

Congratulations to Smita Reddy, President, Assembly and Partner, Global Clients Management, for being named one of PRWeek's Women of Distinction for 2025! Smita’s leadership in shaping brand narratives, mentoring the next generation, and championing meaningful campaigns—like the Dove Campaign for Real Beauty—has made a lasting impact in the industry. Join us in celebrating Smita! ?? Read more in PRWeek: https://edl.mn/41D4ami

IWD 2025: Continuing the Conversation. As we celebrate Women's History Month, we’re spotlighting more incredible colleagues sharing their journeys—the lessons they've learned, the challenges they've overcome, and the wisdom they carry forward. From small actions that sparked big change to the power of confidence, these reflections remind us of the power of growth, resilience, and community. Stay tuned as we continue amplifying these voices throughout March. Shaila Kanji, Ainslie Lambourne, Amina Colter Jones, Diana Reyes Huamán, Laura Dubowy