Ed2Market

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Education may seem recession-proof, but school spending is shaped by factors like inflation, local economies, and shifting budgets. With stimulus funds ending, reduced spending ahead, and uncertain or changing policies, it’s more important than ever to stand out. ?? Swipe for six key strategies to stay ahead of the curve (and the competition). ?? Download our Education Marketing Playbook for free at Ed2Market.com #EducationMarketing #MarketingStrategy

With so many email-sending platforms out there, choosing the right one for your K-12 education marketing can feel overwhelming. That’s why we wanted to share this helpful blog post from K12Prospects, “Choosing the Right Email Sending Platform for the K-12 Education Market.” It’s a great resource to help you navigate your options and find the best fit for your needs. Check it out at https://lnkd.in/gR9qgkHz ?? Which is your favorite email sending platform? #EducationMarketing #EmailMarketing

?? Here’s what this means for you ?? There’s more potential than ever to get your EdTech tool into classrooms, but there’s also more competition than ever. With thousands of tools in use, standing out isn’t just about having a great product; it’s about having a strong marketing strategy that gets your solution in front of the right educators at the right time. ?? Not sure where to start? Contact our education marketing experts to make sure your EdTech marketing is built to stand out! #EducationMarketing #EdTech #EdTechChat

It’s frustrating to spend time working on an email only for it to get lost in crowded inboxes…we get it! School and district admins are BUSY, but the right strategy can help your emails stand out and get results. Here are 6 of our tried and true tips for creating emails that engage, inspire, and drive action: ? Craft subject lines that demand attention ? Personalize messages for maximum impact ? Design emails that look great on any device ? Deliver real value to your audience ? Optimize timing for better open rates ? Track what’s working (and improve what’s not!) Get a full breakdown of each tip in our blog post at https://lnkd.in/gkMyFSwU #EducationMarketing #EmailMarketing

We’re excited to share the impactful work of iCARE4 Adoptive And Foster Families, where Ed2Market’s President and Founder, Katie Stoddard, serves on the board. This March, in honor of National Social Work Month, iCARE4 is distributing iCARE Schools Connection Kits to public schools across Illinois. These kits provide educators with valuable resources to support students with trauma-induced behaviors, helping create a positive school climate and improving mental health outcomes. Thank you for all of your amazing work! Learn more about iCARE4’s mission and how you can get involved at icare4aaff.org #AdoptiveFamily #FosterFamily #MentalHealthforKids #NonProfit

Struggling to get school and district admins to open your emails? Their inboxes are flooded, but the right strategy can make yours stand out. ?? Learn how to craft emails that grab attention, build trust, and drive action in our latest blog post “Email Marketing for Schools: Tips for Engaging School and District Administrators.” ?? https://lnkd.in/gkMyFSwU #EducationMarketing #EmailMarketing

? Our #1 tip for creating effective messaging: Focus on the results your product delivers and the problems it solves. Instead of just stating what your product does, like "We’re a gaming app aligned to K-5 math standards," highlight the impact it has, such as: “Our gaming app helps K-5 students improve math scores by 12% in one year.” Shift your focus to the outcome, and watch your messaging become much more powerful. ?? Looking for more simple strategies like this? Download our free Education Marketing Playbook at https://lnkd.in/gs3ZxsBi #EducationMarketing #FreeGuide #MarketingStrategy