ECRU Marketing and Communication转发了
Even after spending over 13 years in PR, I still hear the same question: What is PR? What do you guys do? In today's D2C world, these questions arise even more as investors and brands are eager to share their stories. They're advised to engage in PR activities but often unsure of the outcomes. Is it merely a headline in a leading publication or an exercise to organically expand networks? In short, PR needs PR. In a recent discussion at a PR meetup, many publicists echoed the sentiment that PR itself needs a better image and more recognition, rather than being treated as a lesser sibling in marketing. On the occasion of World PR Day, we'd like to emphasize that PR, or public relations, extends beyond articles or influencers. It's a strategic tool to effectively communicate your brand story through various mediums, connect different networks, engage your audience in the most effective manner, and discreetly achieve objectives that transcend mere 'marketing.' To all the D2C brands out there, we're here to listen attentively. The next time you reach out to us publicists, remember, we offer more than just a one-time service. We drive business! ECRU Marketing and Communication Sucheta Neogi Sucheta S Aditi Chakraborty Nishita Singhal Simran Prasad Mrinalini Mali D2C Insider PR & Comms Collaborative Apostrophe Communications Chaitali Pishay Roy Samantha Furtado Ruchi Nayak Reema Avlani Shashank Bharadwaj