ECRM

Hava a happy and healthy Thanksgiving from all of us at ECRM & RangeMe !!

The November 25th issue of Mass Market Retailers features the first of our RangeMe Top Brands charts, in which we will highlight the 50 health and beauty brands garnering the most interest on RangeMe from buyers actively seeking new products. This is a leading indicator of the types of products we can expect to see on store shelves in the coming months and years. Each month, in its Research section online and in select print issues, MMR will feature the RangeMe Top brands in one of the following categoies which will rotate each month: Health & Beauty Care, Food & Beverage and General Merchandise. Brand selection is determined by the number of approved submissions from RangeMe’s Immediate Opportunity campaigns. These are campaigns hosted by retailers via RangeMe to meet a specific need – typically category-focused or around a theme such as sustainability, private label or supplier diversity. More than 350 campaigns are held throughout the year, drawing over 40,000 submissions and 9,000 approvals from retailers. All RangeMe Starter, Premium and Pro subscribers can submit products to Immediate Opportunities. Also factored into the selections are positive buyer actions on RangeMe Brand Profile pages – such as sample requests, messaging activity, meeting requests, and product saves. Special thanks to Mike K. and April Park on RangeMe's Product Team for putting this together, and Scot Meyer at MMR for your guidance! #beauty #healthcare #personalcare #cosmetics #vitamins #supplements #cpg #retail #ecrmrangeme #rangemetopbrands

Brands: We have three retail Immediate Opportunities closing today, and a dozen others that will close soon! Be sure to submit your products today -- all RangeMe Starter subscribers can participate! Full list of opportunities is listed below: SHEIN (Apparel and Supplements/Personal Wellness) Dunham's Sports (automotive & outdoor) CVS Pharmacy (Hispanic Strategy Team GM Campaign) Staples Canada (Wellness, Learning & Education) Harris Teeter (GM & Candy) Calgary Coop (Canadian Made Food) Vitacost.com (Private Label Vitamin, Weight Management, & Nutrition) RITE AID (Private Label Vitamin, Weight Management, & Nutrition) Wegmans Food Markets (GLP-1) Meijer (Private Brand DIY) Albertsons (Seasonal Hispanic Candy) Staples (Educational Supplies) Dollar General (pOpshelf Outdoor Seasonal) Click the link in the comments to submit your products! #cpg #retail #food #beauty #wellness #ecrmrangeme

The explosion of GLP-1 use is creating HUGE opportunities in the vitamin and supplements category, and retailers and brands should take note. Here's why: GLP-1 users can experience side effects like muscle loss, dehydration, nausea and other GI issues, and some skin issues, and they are looking for vitamins and supplements to address these side effects. HOWEVER... GLP-1 use has created a "halo effect" in which many people are now looking to get on the weight loss bandwagon -- but not everyone wants to deal with the possible side effects of the drug. So there is also a growing group of consumers looking for supplements to help them lose weight WITHOUT having to take the drug. Retailers and brands that successfully address these groups will win big over the next few years, as -- according to NielsenIQ -- 12 percent of households are already taking GLP-1s, and this number will double by 2030! I do a deep dive on this topic in my recent ECRM and RangeMe blog post, which you can find a link to in the comments below! (Also in the blog is a link to our 2025 GLP-1, Weight Management, Nutrition, and Vitamin Session, which will feature lots of education around this topic! #glp1 #wellness #weightmanagement #supplements #vitamins #cpg #retail #healthcare #ecrmrangeme

Thanks McKesson Canada Automation for the love! So glad you had a great experience!! ????

Congrats to Christina Fallon and Judy A. on their Drug Store News Top Women in Health, Beauty & Wellness award for Business Excellence!

Within just one year of launching Skin Centrick, Founder & CEO Chithra Kannan has already landed 8 deals via connections she has made via ECRM & RangeMe. In this interview with Joseph Tarnowski, Chithra shares the secrets to her success on each of these platforms, and how she combines the power of both to ensure she has regular exposure and access to buyers. Chithra also shares details on how her background in business analytics enabled her to uncover some unmet needs in the beauty segment that she targeted with a line of 30 serums and oils that nourish the skin, hair and lips with natural ingredients like turmeric, ginger and nicotinamide. Lots of great insights in this blog post, including how Chithra optimizes her RangeMe brand profile page, as well as her formula for the PERFECT 10-minute buyers meeting! Buyers can find Skin Centrck at ECRM's upcoming Everyday and Holiday Cosmetics, Skin, Fragrance & Bath Session (reach out to Tony G. for more information). And of course you can find them on RangeMe! #beauty #entrepreneur #womenowned #cpg #retail #ecrmrangeme Sarah Davidson Craig C. Andrea K.

CVS Health considers emerging brands to be an important component of thier growth strategy and I am excited to have Brian Eason be one of our presenting panelists during Founders' Innovation Day in NYC on December 4th. Brian leads the Consumables & General Merchandise categories at CVS and has played an essential role in multiple merchandising responsibilities throughout his CVS career. Come hear Brian speak about CVS and the role emerging and new brands can play at CVS to support ongoing growth, shopper experience & differentiation. Registration is still available until November 27th and space is extremely limited. https://lnkd.in/eKs5efh3 #emergingbrands #innovation #CPG #Founders

Don't miss the presentation by Walmart's Amber Bynum at the upcoming Founder's Innovation Day, presented by ECRM and retailmediaIQ !!

Wine Country Connect is a great way for wine, food & beverage and household product brands to expand their reach with listings on a variety of well-known e-commerce sites such as Casemates!, Woot, Inc., Rue Gilt Groupe, Sugarwish, Touch of Modern, Reverse Wine Snob? and more! For wineries, the brand remains in full control over how its wine is presented, while Wine Country Connect handles everything from production of the offer to fulfillment of the order, and detailed reporting. It also helps food and beverage and household brands with their marketing initiatives on these sites. In this interview with Joseph Tarnowski at ECRM's recent On & Off Premise Adult Beverage Session, Ariana Kalff gives an overview of the company, and outlines how they work with brands to place them on the right e-commerce sites for the audience they seek to reach. According to Kalff, they have ended up working with more than 60 percent of the brands they meet with at ECRM Sessions, with some listings happening within a month of the meeting! She shares what WCC looks for in the brands they work with, as well as the opportunities that are available across the various platforms. Wine Country Connect will be at the following upcoming ECRM Sessions: ?- Beverage, Winter (02/25) ?- Coffee, Tea & Cocoa, Winter Session 02/25 ?- Snack, Winter Session 02/25 ?- Condiments, Sauces & Spreads, Winter Session 02/25 ?- Canned, Dry & Boxed Foods, Winter Session 02/25 ?- Baking, Spices & Breakfast Foods, Winter Session 02/25 ?- On & Off Premise Adult Beverage Session 08/25 They are also on RangeMe as well! Watch the video below to learn more! #wine #food #beverage #ecommerce #cpg #retail #ecrmrangeme Sarah Davidson Amanda Tomsik Tyler B.