eCommerceFuel

Ten years ago, Laura Serino and I scrambled to get our first #ECFLive off the ground. The vibe was very much “Oh, our closing party is in 3 hours. We need to head to the grocery store to buy some drinks!” But it was awesome. We had ~50 amazing entrepreneurs show up and kick-started what would become an annual tradition. We recently wrapped up #ECFLive in New Orleans with 250+ 7- and 8-figure store owners and had an amazing time. And we’re no longer hauling booze on bus carts through the hotel lobby. ?? This week on the podcast, Bill D’Alessandro and I break down our biggest takeaways from the event. The big themes that kept bubbling up were: ? Diversify your cash flow! Roman Khan dropped major wisdom on building wealth through both dividends AND growing your enterprise value. And we shared the liquid net worth value where many entrepreneurs feel a sense of personal security and can start taking bigger swings. ? Finance is the new black. ?? Goodbye ad hacks, hello P&Ls! Even the techiest marketers are geeking out on the numbers as a way to support their advertising campaigns. ? TikTok Shops is about to explode (watch your back, Zuck). It’s a great opportunity for those in certain niches and at lower AOVs. ?? ? Creative is still king in paid ads. David Herman schooled me on the shift to brand-centric campaigns. Less levers, more branding, and storytelling. So many juicy convos and connections made. Huge thanks to the ECF team, our banner sponsors Finaloop and Sendlane, and all who joined us in NOLA! Trailer below, full episode out today wherever you listen to podcasts. You can also watch on YouTube.com/ecommercefuel.