Ecom Ideas

Lush embeds an Instagram story-like product tour within its Gift Sets collection ?? romancing all the features of its “glown up” Snow Fairy line ?? This provides a quick way to explore the different product variations available in the scent, with short and visually engaging benefit copy and product-in-use video (And the video includes a Play button for better accessibility) ?? #ecommerce #merchandising #BFCM

Will "curated by customers" become the new UGC in #ecommerce? ?? Fat Brain Toy's Shop By gift finder lets you browse collections picked by girls and boys Is there an additional layer of trust or value to curate collections by customer, expert or creator? I've seen similar approaches, Etsy has for a long time used staff-curated collections and campaigns, Crate & Barrel has featured "Pairings From Our Designers" (see examples in comments) In recent years, Target, Kohl's and Gymshark have all experimented with "Creator Shops" curated by influencer partners Fat Brain has since redesigned their site and dropped this feature, I saved this from last holiday -- we can only speculate to the reasons why But wanted to share this idea, you may find your own use case for 'CCC' (customer curated collections) in 2025 #merchandising #BFCM

Cotopaxi bakes its Holiday Gift Finder flow directly into the home page template ?? no modals or page loads - just seamless guided selling ?? This kind of experience could also work nicely on product list pages as a hero block or mid-page section #ecommerce #shopify #merchandising #dtc

Clever Holiday tactic from MeUndies ?? a lot of #BFCM visitors are brand fans shopping for themselves ?? using in-grid banners to cross-sell Gifts for [Them] while browsing a category 'for you' could bump AOV while helping shoppers tackle their gift list faster ?? If your #shopify theme doesn't currently support collection content cards, you can get this feature live quickly with no-code using the Depict app) #ecommerce #merchandising

Seeing more video in mega menus lately ?? Saloni takes the "model walks in shot" trend from PLPs into its desktop menu ???? (it's hard to see but there are collection links in the bottom right of each tile) Do you mega menu videos will trend in 2025 ? #ecommerce #shopify #merchandising #UXdesign

There’s PDP infographics…then there’s animated PDP infographics… ??? Check out this creative component by Cotopaxi ?? Each feature gets its own demonstration Desktop view in comments ?? #ecommerce #shopify #merchandising #dtc

Bamboo Basics’ “Others wear this” gallery shows products on different body types ?? another example of how to bake UGC (and UGC-like) content into PDPs (mobile view in comments)?? It’s also an alternative to the “Swap model” gallery toggle we’ve seen on sites like Alo, Savage Fenty and AdoreMe With this approach, you don’t need to map models to sizes, and can mix brand and true UGC images together #ecommerce #shopify #UX #merchandising

Check out how BYLT modifies its #BFCM Kit PDPs to align secondary tiles with each bundle component ?? their standard PDPs show the tiles on the far left (see comments for standard PDP and mobile views) ?? As expected, these don’t display on mobile Why show more tiles when there’s already thumbnails? They’re on-model and LARGER ?? This is the first time I’ve seen this gallery layout pattern for Bundle Builder pages Side note - seems every #dtc brand is doing Bundle categories this year I expect even more in 2025! #shopify #ecommerce #UX #merchandising

A strong #BFCM is a leading cause of out-of-stock SKUs ?? here are 6 ways to save OOS sales without relying on “email me when back in stock” from 6 famous #ecommerce brands TL;DW ??: ?? Alo & Princess Polly links directly to visually similar product recommendations (with 2 different design patterns) ?? Boots slides in a recommendations drawer if you land directly on an OOS product from search, wish list, etc ?? Lululemon shows a “try another color” link when you return to a cart with an OOS variant ?? Lulu’s shows the estimated arrival date for your size’s restock (ok, this IS a stock notifier example but it helps you decide whether it’s worth the wait) ?? Aritzia invites you to speak to their human concierge for help to find “the next best thing” When in doubt, test it out with a tool like Convert.com - the sponsor of this weekly series And get daily updates from Ecom Ideas if you like this kinda stuff ?? #UX #merchandising #shopify

Grid view toggles are nothing new but P448 pins the button to the bottom right on mobile so users can control their browse experience ?? many sites just show an obscure boxy icon in the top right of the filter/sort bar without a label The Switch View label makes it clear Large 1x1 cards give you a better view of the product but force you to scroll and lose context of your options You can also A/B test which view you show by default Desktop view in comments (with control bottom left) PS - the entire P448 dot com theme is full of design surprises ;) #ecommerce #shopify #UIUX