Ecom Ideas

More visual search in action ?? Kay Jewelers shows a "View More Like This" link in its PDP image gallery to surface similar styles instantly ?? This gives shoppers a way to meta-search the catalog without fiddling with filters or knowing how to describe visual attributes They're using Syte for this feature #ecommerce #merchandising #UX #dtc

Michael Kors lets you instantly pull visually similar products into your PLP experience ?? Rather than force shoppers to fiddle with filters and their complicated tag taxonomy, it generates a tight set of products on-demand And without a page refresh ?? This is one of my favorite uses for visual search APIs I've spotted a similar more-like-this pattern on TotalWine.com (see example in comments) but it's surprisingly rare to see on #ecommerce sites The mobile view shows a swipeable carousel, see screenshot in comments ?? #UXdesign #merchandising

Another use case for social video on PDP ?? your own Instagram content St Dupont embeds their own brand stories (and RETURNS information ?? ?? ) This could be a great way to share your brand story with #BFCM traffic that arrives direct to PDP through ads but are unfamiliar with the brand ??? These social widgets don't have to crush web performance, remember to load them last after primary content and reserve HTML in your template for them to prevent layout shift #shopify #ecommerce #merchandising

Lush embeds an Instagram story-like product tour within its Gift Sets collection ?? romancing all the features of its “glown up” Snow Fairy line ?? This provides a quick way to explore the different product variations available in the scent, with short and visually engaging benefit copy and product-in-use video (And the video includes a Play button for better accessibility) ?? #ecommerce #merchandising #BFCM

Will "curated by customers" become the new UGC in #ecommerce? ?? Fat Brain Toy's Shop By gift finder lets you browse collections picked by girls and boys Is there an additional layer of trust or value to curate collections by customer, expert or creator? I've seen similar approaches, Etsy has for a long time used staff-curated collections and campaigns, Crate & Barrel has featured "Pairings From Our Designers" (see examples in comments) In recent years, Target, Kohl's and Gymshark have all experimented with "Creator Shops" curated by influencer partners Fat Brain has since redesigned their site and dropped this feature, I saved this from last holiday -- we can only speculate to the reasons why But wanted to share this idea, you may find your own use case for 'CCC' (customer curated collections) in 2025 #merchandising #BFCM

Cotopaxi bakes its Holiday Gift Finder flow directly into the home page template ?? no modals or page loads - just seamless guided selling ?? This kind of experience could also work nicely on product list pages as a hero block or mid-page section #ecommerce #shopify #merchandising #dtc

Clever Holiday tactic from MeUndies ?? a lot of #BFCM visitors are brand fans shopping for themselves ?? using in-grid banners to cross-sell Gifts for [Them] while browsing a category 'for you' could bump AOV while helping shoppers tackle their gift list faster ?? If your #shopify theme doesn't currently support collection content cards, you can get this feature live quickly with no-code using the Depict app) #ecommerce #merchandising

Seeing more video in mega menus lately ?? Saloni takes the "model walks in shot" trend from PLPs into its desktop menu ???? (it's hard to see but there are collection links in the bottom right of each tile) Do you mega menu videos will trend in 2025 ? #ecommerce #shopify #merchandising #UXdesign

There’s PDP infographics…then there’s animated PDP infographics… ??? Check out this creative component by Cotopaxi ?? Each feature gets its own demonstration Desktop view in comments ?? #ecommerce #shopify #merchandising #dtc

Bamboo Basics’ “Others wear this” gallery shows products on different body types ?? another example of how to bake UGC (and UGC-like) content into PDPs (mobile view in comments)?? It’s also an alternative to the “Swap model” gallery toggle we’ve seen on sites like Alo, Savage Fenty and AdoreMe With this approach, you don’t need to map models to sizes, and can mix brand and true UGC images together #ecommerce #shopify #UX #merchandising