Ecodrive

?? Every time a guest skips housekeeping at The Windsor Suites, this tree counter ticks up. The results? A 100% increase in opt-outs. That means less laundry, less labor, less energy - and HUGE savings. Plus, thousands of trees planted ?? This simple switch is earning five-star reviews and helping The Windsor Suites hit both their sustainability and operational goals. ?? Run a hotel? Send us a message to chat about cutting costs and helping the planet.

A little delayed but catching up after the chaos of Expo West 2025! It’s been great catching up with people I met there over the past couple of weeks, and looking back I wanted to share a few quick thoughts on the event and wider industry: ? One of my biggest takeaways this year was seeing how much CPG has changed. Some brands have clearly leveled up - bigger booths, more buzz, growing like crazy. Others… not so much. It was pretty telling to see which companies/categories had scaled back significantly. Trends-wise, hydration was everywhere. Sustainable packaging is still on the rise, and you can really feel the lingering effects of the Meta updates - brands are still figuring out how to navigate acquisition challenges in this new era. Sustainability in 2025 is all about measurable business value. It has to move the needle (which is exactly what we focus on at Ecodrive). And while sustainability messaging is evolving, manufacturing and material innovation in CPG are still big areas of focus. The event itself? Pure chaos in the best way. So many people, nonstop energy. One major theme that stood out was how many brands are leaning into TikTok Shop - it’s clearly becoming a major sales channel. Personally, one of the best parts was getting to meet members of the Ecodrive team in person for the first time. We’re fully remote, so being able to collaborate face-to-face was a highlight. I left excited for what’s ahead in 2025 - more partnerships, more growth, and more sustainability that actually drives business value.

No more question marks. Just the evidence you and your customers deserve. We’ve always delivered proof - timestamps, GPS data, real project photos - so that you know your impact is real. Now? We’re leveling up. - Live stats as impact happens ?- Full transparency showcasing the who, what, where, and when around the projects you’re supporting? - Photos taken before, during & after every project session Whether you’re planting trees in Oregon or cleaning coastlines in Florida, you now get a personal record of the good your brand is doing - and everything is fully shareable. Make your impact your best marketing tool. Explore Ecodrive and DM us to get started. - Big thanks to our partners?veritree?for helping make this possible ??????

We just made some serious updates to the way we deliver Impact Evidence at Ecodrive. We’re delivering sustainability you can actually see, measure, and market. Now your brand – and your customers – can engage with the projects you support on a whole new level: - More access to ground-level data than ever before - Project stats updated in real-time - GPS coordinates and timestamps for every tree planted or pound of plastic removed from the ocean - Photo evidence directly from the EXACT sessions you’ve supported, including before, during, and after imagery of your impact being created from the ground. Whether you’re reforesting in Oregon or cleaning coastlines in Bali, your brand now gets a personalized, transparent record of your impact - down to the exact moment and place it happened. And best of all, this is data you and your customers can share. Allowing you to build credibility, spark engagement, drive growth, and help the planet. Big thanks to our partners 4ocean PBC and veritree for helping make this possible ??

Proud Source Water is making ocean cleanup personal. With Ecodrive technology, customers can now track the plastic removed on their behalf. ?? Transparent. Engaging. Impactful. ??

Last week, Ecodrive released our 2025 Earth Month Guide - and all I can say is "I wish this guide had come across my LinkedIn feed years ago." I've been in the sustainability space for some time, and every year April still seems to sneak up on me. In past roles and even with my own sustainable brands, I've felt the pressure of ensuring that I made the most of the month dedicated to environmental impact - that I ran the right sales, collaborated with the right influencers and took the opportunity to rally my community for what really matters. But tbh, sometimes the expectations of Earth Day and Earth Month left me with a bit of action paralysis- unsure of where to begin or how to start planning. I know this experience isn't unique to me, which is why I think this type of resource is so valuable. It's a guilt-free, honest playbook of how to leverage Earth Month for impact, regardless of the size of your brand, team or quite frankly, capacity. Click the link below, flip through the pages and let me know what you think. And if you need help getting unstuck from uncertainty around using your brand to make an impact- I'm always a DM away! #earthmonth2025 #earthmonthmarketing #sustainablebrands #sustainability #transparency #cpg #4ocean #plantatree https://lnkd.in/gzbDU8vw

?? Whether you call it rubbish or trash, we’re proud to be cleaning it out of our oceans with so many amazing businesses. Brands like McWilliam Bags are using Impact IDs to turn environmental data into engaging, customer-friendly sustainability stories. Love to see it! Thanks to our partners at 4ocean PBC for the incredible hard work they do in order to make this all possible.

"Mocktails are having a serious moment" ?? We’re keeping the ExpoWest 2025 reflections rolling! This time, we’re spotlighting Emerson Standish, who made his first-ever trip to Natural Products Expo. Here’s what Emerson had to say (and check out his recap video below!)?? ?? His biggest takeaways: "Connection is everything. The brands that really stood out weren’t just pushing products, they were telling stories, building community, and showing up with purpose." ?? On where the industry is heading: "It’s evolving?fast. Functional wellness, protein-packed snacks, mocktails, and all kinds of supplementary drinks were?everywhere?this year." ?? On sustainability in 2025: "It’s less of a buzzword now and more of a baseline. From the brands I saw and spoke with, it’s clear they’re starting to weave it into their?core." ?? On design and branding trends: "I loved the?playfulness. From fun inflatables to immersive setups, there was a creative energy that made the whole event feel fresh. Protein and supplement-forward?everything. And mocktails are having a serious moment." ?? On how it’s changed: "This was my first year on the ground, but compared to what I’ve seen online in past years, it definitely feels like the energy has leveled?up!" ?? On the overall vibe: "Wholesome, energized, high frequency. So many good convos, good snacks, and good humans in one place." ?? On meeting the Ecodrive team IRL: "Wholesome. Good energy, good vibes. It just felt natural - like syncing up with people you already vibe with online, but better." ?? On what’s next: "More partnerships. More intentional products. And helping brands lean even deeper into sustainable purpose via Ecodrive" ?? Final thoughts? "Expo West reminded me that we’re in a space where doing good and building cool things can?totally?coexist. And that’s something I’m really stoked for." -- Were you at #ExpoWest this year? Drop your favorite product discovery or memory below! ??

Every unit. Every box. Every product run — made more sustainable. Ecodrive makes it effortless: Quick integration Grows with your product line Tracks real, certified environmental impact in real-time Ready to transform your supply chain into a sustainability story your customers can?feel proud of? DM me “PLANT” — let’s bring purpose into your packaging. #Manufacturing #Packaging #Retail #ImpactDrivenBusiness

Green claims used to build trust. Now they could land you in court… thinkPARALLAX breaks down what brands need to know to steer clear sustainability litigation. Greenwashing lawsuits are picking up speed. Fast. And it’s not just fossil fuel giants being called out anymore. From consumer goods to fashion, no brand is immune if their sustainability claims don’t hold water. Here are a few key takeaways from Parallax’s latest piece on the rise of greenwashing litigation: - Lawsuits are shifting from reputational to legal risk. Regulators and watchdogs aren’t just naming and shaming anymore. They’re suing. - Vague language isn’t cutting it. Words like “eco-friendly” or “sustainable” without proof or context are getting companies into trouble. - Third-party verification is no longer a nice-to-have. It’s becoming the baseline for credibility. Think lifecycle assessments, verified project evidence, and transparent supply chains. - The bar for transparency is getting higher. More consumers (and courts) expect real data, clear definitions, and traceable results. - Brands need legal, comms, and sustainability teams working together. The best protection isn’t spin, it’s substance. This shift isn’t a reason to go quiet on sustainability. It’s a call to speak clearly, back it up, and build trust the right way. ? Link to article here: https://lnkd.in/g_DhFJ3d