Echo Delta

Colleges should consider their appeal to students of different political persuasions, but remaining true to mission, values, and enduring identity is key. In my latest article on Volt, I dive into two strategic questions to ask when navigating state, campus, and student politics. https://lnkd.in/g7W49Qea

"Is this a red campus or blue campus?" Today's students are asking. In fact, 1 in 5 college-bound students say they would not go to college on a campus or in a state that differs significantly from their own politics. In two weeks, I'll be sharing highlights from our research into the influence of politics on college choice, and most importantly, exploring real-life examples of how schools are actively navigating our politically charged recruitment landscape. I hope you'll join me! #AMAHigherEd #HigherEdMarketing

We’re excited to announce that we’re hiring a Digital Campaign Manager here at Echo Delta! A few details: ?? As a Digital Campaign Manager, you’ll build paid digital campaigns, analyze their performance, lead monthly reporting calls with clients, and more. ?? This position is fully remote, with the option to work hybrid if you live in Central Florida. We’re a small but mighty team of whip-smart strategists, consultants, and creatives who love untangling complex problems and making the clients we partner with look really, really good. Sound like you? Learn more: https://lnkd.in/gzxjjZ9g #remotework #jobopening #gigalert

Aside from the office of the president, there might not be anyone that gets more scrutiny on campus than the VP of Enrollment. ?? If you’re under pressure, our latest episode of Higher Ed Marketing Lab will give you some key tools to rethink your role and champion your team’s success. We join enrollment management veteran Laurie Koehler to talk about the challenges facing the field—and key ways the practice needs to evolve, including five ways you can improve how you attract, retain, and develop the next generation of enrollment leaders. ?? Listen to the episode: https://lnkd.in/eeB5sZQF #enrollmentmanagement #highered?

Echo Delta exhibit at National Association for College Admission Counseling Conference 2024. Thanks to the Echo Delta team for updates as we celebrate our clients and travels to their campuses by serving up Delta Air Lines inspired Biscoff Food Professional cookies along with the coolest merch in the exhibit hall. My colleagues Scott Rhodes, Michelle Rhodes and I are ready to talk about your enrollment marketing, our agency capabilities and enrollment consulting. #nacac24 #echodelta #enrollmentconsulting #enrollmentmarketing

Marketing online programs can be tricky. When your prospective students are no longer limited by local zip codes, it’s tempting to expand your student search far and wide. ??? But research shows that just because students can enroll from their couch across the country doesn’t mean they will. On average, 70% of fully online students live within 100 miles of campus. In order for your ad campaigns to be effective, you have to develop a keen skill for killer targeting. In this article, we’ll teach you why—and dive into how successful online programs get to know their own neighborhoods first. Read the article: https://lnkd.in/ejxu33pB

Oct. 1, Grant De Roo and I will be hosting a webinar on how politics shapes college choice. This won't be a webinar-ized recap of our report, but a comprehensive session with real-world examples and implications for higher ed leaders to consider. We'd love to have you join us! Link in comments-> #highered #politics #higheredmarketing #enrollmentmanagement

Ever wondered about how much politics are affecting enrollment? ?? We recently conducted a nationwide survey where we asked 1,000+ students what they thought about politics—and how much it’s factoring into their college decision. We made some pretty interesting discoveries. We’re hosting a webinar + Q&A to discuss the most important findings from our research. On Tuesday, October 1, we’ll dig into some surprising insights about college-bound students, uncover students’ top concerns when choosing a college, and discuss how other institutions are approaching political discourse on campus. Register for the Webinar: https://lnkd.in/da_daABC #highered #webinar #politics

It seems like there’s more news around the challenges facing small private colleges every day—but Scott Novak wants everyone to know it’s not the whole story. ?? In our latest episode of the Higher Ed Marketing Lab, we talk with the former CEO of Underscore and Chief Development Officer at Carnegie about what makes small colleges so vital to higher education, and how institutions can evolve to meet the moment. ?? Take a listen: https://lnkd.in/dmsk4jXS

?? Fall is here, back-to-school season is upon us, and new students are eyeing your institution. When was the last time you refreshed your campus visit? In our latest article, Jeff Kallay & Michelle Rhodes go back to the basics with three simple ways you can improve your visitor experience and set your admissions team up for success—every step of the way. Read it here: https://lnkd.in/d-Q4EXmq