Echo Delta

Advertising in higher ed means you often have to accomplish big things with a small budget. But in trying to maximize output, many universities rely on outdated media strategies that limit their potential. In our most recent article, we break down how colleges can improve their advertising performance—without throwing more money at the problem. We also discuss: ?? Why “better targeting” isn’t the key to higher ROI ?? The 5 biggest levers you control that determine your returns ? A research-backed checklist for improving ad performance—based on a study of 28,000 campaigns Read the article: https://lnkd.in/gxA9Veih

What does it take to bring breakthrough creative work to life? ?? (Hint: It’s more than just dishing out a few million for a Super Bowl ad.) In our most recent podcast episode, Jarrett sits down with Ryan Brown of cultural creative agency 160over90 to talk about how higher ed institutions can foster strong, collaborative partnerships with the agencies they work with. And like every relationship, success is all about the balance between having fun and facing challenges. Give it a listen: https://lnkd.in/ehdX4pQv

Join Jeff Kallay and NACCAP today (Feb 12th @ 2pm ET) for a timely webinar on the state of the campus visit.

How do you build trust with parents (your student's top influencers) to better support your enrollment goals? Join Echo Delta and us for this webinar where we’ll dive into: ?? 3 actionable insights to engage parents for maximum impact ?? Strategies to connect with the real decision-makers in the college search ? A live Q&A to tackle all your burning questions ?? Don't miss this chance to boost your yield season strategy! Save your spot today ?? https://lnkd.in/ej3zW58u Dave Becker Jeff Kallay Doug Johnson #higherEd #EMChat #ParentEngagement #StudentSuccess

Integrating physical and digital experiences starts with leveraging the data you already have. Case in point, students offer up critical information like name, hometown, academic interest when they register for a campus visit, but then they're often asked to repeat this same information when they arrive on campus. Worse yet, it isn't used to enhance the student experience during their visit. In our latest episode of the Higher Ed Marketing Lab, Jeff Kallay and W. Kent Barnds offer this and many other ways campuses need to evolve their visit programs for the year ahead. Link to the episode in my bio.

Next up on Jeff Kallay's playlist? Nirvana. ?? Join us on Thursday,? February 6th for an engaging webinar all about Gen X parents and how they influence their students’ college choice. We’re partnering with Dave Becker at CampusESP and Doug Johnson to kick off the conversation. Register now: https://lnkd.in/ej3zW58u #highered #webinar

Parents are your students' top influencers—and Gen X parents bring a unique mix of skepticism and involvement to the table. So, how do you build trust and get them on board to support your enrollment goals? Join us for this must-see webinar where we join Echo Delta where we’ll dive into: ?? 3 actionable insights to engage parents for maximum impact ?? Strategies to connect with the real decision-makers in the college search ? A live Q&A to tackle all your burning questions ?? Don't miss this chance to boost your yield season strategy! Save your spot today ?? https://lnkd.in/ej3zW58u Dave Becker Jeff Kallay Doug Johnson #HigherEd #ParentEngagement #StudentSuccess #HigherEdMarketing

For Gen Z, influencers live online. But when it comes to their college decisions, their biggest influencers are right in the next room. Their parents. Research shows that today’s parents are highly involved in their children’s lives—and they’re likely the most influential voices in their college decision-making process. To reach Gen Z, you’ve got to reach their families. In our upcoming webinar, we've assembled top experts in enrollment and family engagement to help you understand how to do it. Join us Thursday, February 6 to discuss actionable ways to harness the power of parents in the enrollment process, followed by a Q&A. We can’t wait to see you there! Register for the Webinar: https://lnkd.in/ej3zW58u

Curation & recommendations > endless choices–at least when it comes to the campus visit. In our latest Higher Ed Marketing Lab podcast, W. Kent Barnds explains why the prospective families need (and probably appreciate) guidance to the make the most of their time on campus. Link in comments.

For Gen Z, influencers live online. But when it comes to their college decisions, their biggest influencers are right in the next room. Their parents. Research shows that today’s parents are highly involved in their children’s lives—and they’re likely the most influential voices in their college decision-making process. To reach Gen Z, you’ve got to reach their families. In our upcoming webinar, we've assembled top experts in enrollment and family engagement to help you understand how to do it. Join us Thursday, February 6 to discuss actionable ways to harness the power of parents in the enrollment process, followed by a Q&A. We can’t wait to see you there! Register for the Webinar: https://lnkd.in/ej3zW58u