Ebony Marketing Systems

A 40-day boycott of?Target organized by Black faith leaders and timed to coincide with Lent is underway to protest the company’s?recent DEI rollbacks. "Black people have a $2 trillion worth of spending power. Whenever it is targeted, it will always be impacted. So I think that this will send a clear shot across the bow that we are focused and we’re intentional about our spending being respected."—Rev. Jamal Bryant Participants of the boycott received a digital directory of 300,000 Black businesses around the country that they should patronize in lieu of Target.? https://lnkd.in/ga5X_9g5 #MRX #MarketResearch #MulticulturalResearch #ConsumerBehavior #MulticulturalInsights #MulticulturalMarketing #DEI

Still feeling the VIBEs. EMS was in the house at last week's #VIBE #VIBEBlackMarketResearchConference.

For decades, afro-textured hair animation has lagged behind illustrations of straight hairstyles. Renderings of Black characters do not typically represent the plethora of Black hair styles or specific attributes of Black hair: the kink in their strands, the spring in their curls. But now, for the first time ever, researchers have developed algorithms to depict coily, Black hair in computer graphics, a huge step for the portrayal of Black characters. "Whether it’s food or music or fashion, when you prioritize Black features, Black cultures, it actually opens up creativity for everyone." Learn more: https://lnkd.in/gxGCdNXm #Representation #Insights #MulticulturalResearch #MRX #MarketResearch

Are you heading to the VIBE Black Market Research & Insights Professionals Conference next week? Our leader Kai K. Fuentes is speaking on Friday, March 14th - be sure to check out her presentation! #MRX #MarketResearch #MulticulturalResearch #WomeninResearch #Insights

Spirituality has always been a cornerstone of the Black experience. It has provided hope, resilience, and a sense of community. The Black spiritual journey is diverse, and this diversity reflects our resilience and adaptability. For #BlackHistoryMonth, Ebony Marketing Systems VP of Qualitative Research, Reggie Alston, contributes to this special blog series on Black Health & Wellness. Read more: https://lnkd.in/gfSnnJjd #MRX #MarketResearch #MulticulturalResearch #Insights #MulticulturalInsights

?? Session Spotlight: "Spotlight on the Respondent Experience: Seeing Respondents in Their Best Light.” Join Reggie Alston, VP of Qualitative Research at Ebony Marketing Systems, for his insightful session where he will share top tips on how to elevate the respondent experience, ensuring participants feel valued and insights are more impactful. Don’t miss this opportunity to learn from an industry leader! ?? March 6-7, 2025 ?? SAHARA Las Vegas Be part of the conversation at the 39th Annual Las Vegas Insights Conference! Register now: https://lnkd.in/gAvBic6i #IAWest #SCIAInsights #WestVegas #SCIAVegas

Thank you for your support Ebony Marketing Systems!

The wealth gap between Black and white Americans is staggering. The lack of generational wealth has had a compounding effect.?But Black financial experts are stepping up to educate and empower.?Let’s take control of our financial future and honor those who fought for our economic independence. For #BlackHistoryMonth, Ebony Marketing Systems VP of Qualitative Research, Reggie Alston, contributes to this special blog series on Black Health & Wellness. Read more: https://lnkd.in/grd5_Xkz #MRX #MarketResearch #MulticulturalResearch #Insights #MulticulturalInsights #PersonalFinance #FinancialHealth #FutureofMoney

Stores that have ended their diversity, equity and inclusion (DEI) policies are starting to feel the pinch. A quarter (24%) of respondents in a recent survey say they have stopped shopping at their favorite stores because of their politics - and that number is higher for Black consumers: 35%. https://lnkd.in/g-TfKVEp #MRX #MarketResearch #MulticulturalResearch #ConsumerBehavior #MulticulturalInsights #MulticulturalMarketing #DEI

Mental health is just as important as physical health, yet it often takes a backseat in our community.?For #BlackHistoryMonth, Ebony Marketing Systems VP of Qualitative Research, Reggie Alston, contributes to this special blog series on Black Health & Wellness. Read more: https://lnkd.in/gR6N_p3j #MentalHealth #MRX #MarketResearch #MulticulturalResearch #Insights #MulticulturalInsights