EMS is a certified woman-owned (WMBE), marketing research and management consulting firm providing a full array of quantitative and qualitative research services which include: Data collection/Surveys Focus Groups Moderation Ethnographic Research Multi language Interpretation Multi language Transcription Statistical data analysis Opinion research Media evaluation research (Perception analyzers) Survey design Coding/ tabulation Project management Audio feed for offsite focus groups
Ebony Marketing Systems的外部链接
79 Alexander Ave
US，New York，Bronx，10454
Self-proclaimed market research brat passionate about multicultural market research, mental health and wine.
Please check out my article in the latest issue of #Quirks magazine - 'Less is more: How a measured, respectful approach to interviewing yields more insights' on the importance of allowing respondents to have space to formulate responses. Thanks Quirk's Media for the opportunity! Read the article, here: https://lnkd.in/e9xqeMzF #MRX #MarketResearch #WomeninResearch #MulticulturalResearch
We’re delighted to welcome our newest MRC member?Kai F. Fuentes. Kai Fuentes is the President and Founder of Ebony Marketing Systems, Inc. (EMS), a leading multicultural market research firm dedicated to addressing the unique needs of diverse communities. With over 20 years of experience in qualitative and quantitative research, she specializes in uncovering ethnic-bound perceptions within the multicultural market. Under her leadership, EMS has published guides to help marketers engage authentically with Black and Latino communities and is developing one for the Asian American/Pacific Islander market. Recognized as an IPC Laureate by the Insights Association for her significant contributions to the field, Mrs. Fuentes oversees numerous qualitative projects annually, ensuring high-quality outcomes through rigorous standards and staff training. She is also a respected speaker and serves on various boards focused on diversity, equity, and inclusion, further solidifying her reputation as a leader in multicultural advocacy.
The American Association for Public Opinion Research (AAPOR) DC community recently came together for the 'Let’s Talk About It:?Diversity in Public Opinion Research' webinar.?This webinar featured keynote speaker, Census Bureau Director Santos, Rob, and a panel of research practitioners, including our President and Founder Kai K. Fuentes, who engaged in a lively conversation about diversity in the field of public opinion research. Check out the webinar, here: https://lnkd.in/gKZfWjne #AAPOR #PublicOpinionResearch #InclusionMatters #EquityInResearch #MRX #MarketResearch #MulticulturalResearch #MulticulturalMarketing #MulticulturalInsights
Check out the new issue of the BAAPOR (Black African American Public Opinion Research) newsletter, featuring our President and Founder Kai K. Fuentes! Read the full issue here: https://lnkd.in/gztni-7w BAAPOR is an American Association for Public Opinion Research (AAPOR) Affinity group focused on advancing the study and exploration of attitudes and opinions within Black, African American, and African diaspora populations. Join their LinkedIn group, here: https://lnkd.in/gydhSBAU #BAAPOR #AAPOR #PublicOpinionResearch #InclusionMatters #EquityInResearch #MRX #MarketResearch #MulticulturalResearch #MulticulturalMarketing #MulticulturalInsights
We are in a new multicultural reality, where diversity of language, perspective and culture is not only commonplace but the new normal as demographics shift in the United States. Acknowledging this multicultural reality (and addressing it) isn’t just about boosting representation or checking off a box. It’s about good business. https://lnkd.in/efEME5Hz #MRX #MarketResearch #MulticulturalResearch #Insights #MulticulturalMarketing #Multicultural #BrandStrategy #Marketing #ConsumerBehavior #MulticulturalInsights
When targeting BIPOC (Black, Indigenous, and people of color) audiences, understanding cultural nuances and preferences is key to creating messages that resonate. For example, if you have a campaign targeting multicultural audiences, understanding cultural preferences can inform everything from the visuals used in ads to the language and messaging. https://lnkd.in/dWFAUkpn #MRX #MarketResearch #MulticulturalResearch #Insights #MulticulturalMarketing #Multicultural #BrandStrategy #Marketing #ConsumerBehavior #MulticulturalInsights
The Hispanic market is not homogeneous. It’s a multicultural market—more so an entire cultural ecosystem rather than just a demographic segment. The tapestry of cultures, languages and consumer behaviors warrants a sophisticated approach that goes far beyond standard metrics and algorithms. Language, family, heritage and aspirations are all of the elements that come together to forge a unique consumer mindset. https://lnkd.in/gbwYeqfZ #MRX #MarketResearch #MulticulturalResearch #Insights #MulticulturalMarketing #Multicultural #BrandStrategy #Marketing #ConsumerBehavior #MulticulturalInsights
Multicultural shoppers recognize the link between food and their health and are significantly more likely to buy natural and organic foods, even though they are more expensive. Sixty-five percent of African American shoppers and 59% of U.S. Hispanic shoppers agreed that they are passionate about their favorite grocery brands, and more multicultural shoppers than average shoppers buy brands that are socially responsible. https://lnkd.in/eyq5FbsQ #MRX #MarketResearch #MulticulturalResearch #Insights #MulticulturalMarketing #Multicultural #BrandStrategy #Marketing #ConsumerBehavior #MulticulturalInsights
Multicultural targeting offers brands unparalleled opportunities to connect with highly engaged, receptive audiences. Tailoring messages to reflect the cultural nuances and values of diverse communities not only enhances brand authenticity but also fosters deeper resonance with these audiences. However, to truly engage, brands must go beyond mere representation. https://lnkd.in/eddkUwnM #MRX #MarketResearch #MulticulturalResearch #Insights #MulticulturalMarketing #Multicultural #BrandStrategy #Marketing #ConsumerBehavior #MulticulturalInsights
America is getting more diverse, and retailers are looking for better ways to present multicultural items on shelves. Multicultural shoppers are willing to pay more for ingredients and brands they feel produce results. Retailers and brands are working to level the playing field for BIPOC founders. https://lnkd.in/efpcsEUy #MRX #MarketResearch #MulticulturalResearch #Insights #MulticulturalMarketing #Multicultural #BrandStrategy #Marketing #ConsumerBehavior #MulticulturalInsights