Jupiter

Our leadership team went to Specialty Food Association's Fancy Food Show where they were accompanied by Jupiter food creators Matt Remoroza (@MoroCooks) and Allison Chen (@Al.Chenny). We asked our COO Anuraag Nallapati to share his top insights from the conference—here are the standout trends that caught his eye. ?? Protein-Packed Innovations Brands across various categories are creatively boosting their protein content like egg white noodles from Miracle Noodle and protein-enriched pancakes from Crepini, LLC. ??International Flavor Trends Continue to Rise The U.S. market continues to embrace international brands and flavors, a trend likely fueled by viral social media content. Notable brands making a splash include MYOJO U.S.A., INC., Melona ice cream, and Consorzio del formaggio Parmigiano Reggiano. ? ??Emerging Flavor Profiles New flavors capturing consumer interest include hot honey and crème br?lée like Cedar's Foods' Organic Hot Honey Hommus and Elmhurst? 1925's Caramel Br?lée Cashew Creamer. A big thanks to the Fancy Food team for another successful conference. We'll see you in the winter!?

Excited to be in New York for #FancyFoodShow! Look forward to seeing you there :)

The Jupiter team is super excited to be attending the Specialty Food Association Fancy Food Conference next week in New York! It's a great chance to connect with fellow food lovers, discover new trends, and check out the latest food & beverage innovations. We're thrilled to have Maggie from @magsspicedkitchen and Matt from @morocooks joining us. Maggie's known for her amazing use of spices and mouthwatering Asian-inspired dishes. Matt has a talent for putting a unique spin on traditional recipes. Stay tuned for updates from the conference – we can't wait to share more! Message us if you'd like to meet up in person! #fancyfoodshow #foodinnovation #foodandbeverage

Our team just returned from Natural Products Expo West, and our Head of Growth, Sipra Roy Halteman, is brimming with insights! Dive into what we discovered. What’s a trend you saw that got you really excited about the future of food? "I loved seeing all of the collabs between brands. We’re so used to seeing single ingredients or products, but in reality we eat and purchase multiple products at the same time. It’s fun to see the brand pairings and how they impact AOV. Some of my favorite collabs were the Haven's Kitchen Jalape?o Aioli + Vista Hermosa Tostones and Rudi's Rocky Mountain Bakery with Voyage Foods." What were some changes you noticed at this year's Expo West? "As younger generations increase their consideration for the values of the brands they purchase, we noticed more and more brands leaning into that in their branding and packaging. milkadamia is an example with their new packaging and labels highlighting their Artisan, homemade quality and taste." What foods really stood out to you? "My most memorable bites were from Simple Mills, Deep Indian Kitchen samosas, Patak's Foods Ltd butter chicken, Impossible Foods spicy chicken sando, Justin's new peanut butter candies, and Spindrift Beverage Co, Inc.’s new Grapeade and Fruit Punch flavor. My kids love all the new Made Good cookies and bars." What was your favorite booth design? "There were 3,000+ booths to check out, but Organic Valley’s cow milking simulation, Oatly’s cityscape, and Craize Snacks bright pastel backdrop definitely got my attention." Expo West isn't just about food but how the food industry continues to evolve in order to reflect consumer values. #ExpoWest2024 #FoodieAdventures #BrandCollabs #naturalproductsexpowest

Discover the insights from our Marketing expert, Sipra Roy Halteman on #expowest2024! Working alongside her has both been a joy and a tremendous learning opportunity :)

Our team just returned from Natural Products Expo West, and our Head of Growth, Sipra Roy Halteman, is brimming with insights! Dive into what we discovered. What’s a trend you saw that got you really excited about the future of food? "I loved seeing all of the collabs between brands. We’re so used to seeing single ingredients or products, but in reality we eat and purchase multiple products at the same time. It’s fun to see the brand pairings and how they impact AOV. Some of my favorite collabs were the Haven's Kitchen Jalape?o Aioli + Vista Hermosa Tostones and Rudi's Rocky Mountain Bakery with Voyage Foods." What were some changes you noticed at this year's Expo West? "As younger generations increase their consideration for the values of the brands they purchase, we noticed more and more brands leaning into that in their branding and packaging. milkadamia is an example with their new packaging and labels highlighting their Artisan, homemade quality and taste." What foods really stood out to you? "My most memorable bites were from Simple Mills, Deep Indian Kitchen samosas, Patak's Foods Ltd butter chicken, Impossible Foods spicy chicken sando, Justin's new peanut butter candies, and Spindrift Beverage Co, Inc.’s new Grapeade and Fruit Punch flavor. My kids love all the new Made Good cookies and bars." What was your favorite booth design? "There were 3,000+ booths to check out, but Organic Valley’s cow milking simulation, Oatly’s cityscape, and Craize Snacks bright pastel backdrop definitely got my attention." Expo West isn't just about food but how the food industry continues to evolve in order to reflect consumer values. #ExpoWest2024 #FoodieAdventures #BrandCollabs #naturalproductsexpowest

Weekly Recap @ Avenue - Blog on how marketplaces use Avenue to automate listing review - Shipped regex data validation for form submissions - Shipped a SQL enrichment step to add data to a form submission - Shipped a simplified Playbook Editor UI - Recorded a testimonial for our favorite prospecting tool Penguin AI Plus some 10/10 office hours with some of our favorite teams: - Cullen & Ryan @ AngelList - Chad @ Jupiter - Ali @ Blank Street - Sampei @ Ellis - Nick & ADITYA @ Popchew - Taylor @ DoorDash - Aakash @ Wyndly (YC W21) s/o Adrian & Verbatim for the Weekly Recap inspo

?? Heading to Expo West? We can’t wait to see you there with our amazing food creators! Drop a comment or DM us to meet up in Anaheim. See you there! #naturalproductsexpowest Natural Products Expo #ExpoWest #ConsumerGoods #BrandCollaborations

?? Heading to Expo West? We can’t wait to see you there with our amazing food creators! Drop a comment or DM us to meet up in Anaheim. See you there! #naturalproductsexpowest Natural Products Expo #ExpoWest #ConsumerGoods #BrandCollaborations

How many times have you stumbled upon a mouthwatering recipe on TikTok, only to find yourself at the store missing crucial ingredients, leaving your dinner feeling like a pale imitation of what you saw online? The solution: Jupiter What is it? A place to showcase those homemade recipes through engaging videos and step-by-step instructions. BUT there’s one unique selling point. You can seamlessly add recipe ingredients to your shopping basket and purchase them without ever leaving the app! The Potential for Creators & Brands: ?? Affiliate model - post your content + recipes and receive direct compensation for the groceries your followers purchase on the app ?? Partnerships: creators can post recipes and content involving specific products ranges from Waitrose, M&S, or more. ?? Product placement: a new revenue stream for household names, but also for those emerging brands. An interesting platform providing a solution to a situation we all encounter when seeing food-based content. The question is, will we see this thrive, or will other platforms such as TikTok and Amazon incorporate a similar concept into their platforms, specifically for the food genre? - Tom Begg #RecipeRevolution #EngageWithCooking #SocialCookingJourney