Eat the Change

Here’s what went down at Natural Products Expo ???? ?? This was my second year attending, and let me tell you! It’s a lot haha. My feet are officially retired for the week after all the walking. Expo West is a massive gathering of food, beverage, beauty, and wellness brands showcasing their latest products. Think endless booths, exciting activations, and a whole lot of sampling. Here are some of my standout favorites: Jackson's Food Company , Fabalish , Eat the Change , Todo Verde , meati? , Stockeld Dreamery , Kula Foods, SIMPLi , Switch Foods , Bread SRSLY , Violife , Cleancult , Impossible Foods , Tofurky A small reflection: there is a huge push for climate and regenerative friendly brands, I definitely feel that we are headed more towards the next big shift of climate. I can’t wait to share more ?? in my next video with more brands! #expowest #expowest2025 #genz #sustainability #genz #food #beverage

?? BIG NEWS! ?? Three varie-teas of JUST ICE Tea are now available at select Wegmans Food Markets locations! ?? ? Swing by and grab Peach Oolong ??, Half Tea & Half Lemonade ??, or Honey Green Tea ???? in 16oz glass bottles for a refreshing sip you can feel good about. ? Spot us on the shelves? Snap a pic and tag us! ? #JUSTICETea #Wegmans #Organic #FairTrade #Sustainable #IcedTea

We're kickstarting Expo West with a JUST ICE Tea Latte Bar! ??? Stop by Booth N833 ?? on Wednesday from 10 AM - 12 PM to sip on our delicious tea lattes, featuring JUST ICE Tea's Peach Oolong, Honey Green, and Original Black Tea. Tea Latte Menu: ?? Just Thai Tea ?? Peach Oolong & Cream ?? Hot Honey Green Come taste the magic of real-brewed, organic tea and let JUST ICE Tea fuel your Expo West. We think you're going to like it a latte! ????? #JustIceTea #ExpoWest #Organic #FairTrade

Join us at Expo West 2025 to experience 3 new delicious flavors of JUST ICE Tea! ?? ? We’re expanding our lineup with two new caffeine-free blends and an unsweetened brew in a can, offering even more ways to enjoy real-brewed, organic tea.????? ? ?? Orange Mango Herbal Fusion – ?Orange Mango Herbal Fusion blends organic red and green rooibos tea with?ashwagandha, orange peel and organic mango concentrate for a brisk, lightly sweetened – and caffeine-free – refresher. ?? Golden Oolong Tea – Oolong is a classic Chinese fermented tea with a smoky taste.?Our unsweetened infusion is blended with black tea for a well-balanced and calorie-free tea experience. ?? Enjoy Mint Tea – Our new refresher blends American-grown organic spearmint and peppermint with a touch of organic cane sugar and honey for a cooling and thirst-quenching caffeine-free beverage that’s sure to be a hit.? ? Stop by for a first taste of what’s next in organic, Fair Trade USA tea. ?? ?? North Hall - Booth N833 ?? March 5th–7th ? #JUSTICETea #HonestTea #ExpoWest2025 #Launch #NewFlavors #Organic #FairTrade

When we launched our first-ever collaboration with Erewhon,?Thai Up the World by Lisa (Instagram: @lalalalisa_m ? ), we knew it was something special. However, we did not expect it to blow up the way it did. Lisa and Erewhon’s collaborative launch post has since hit 31.4 million views, and we’ve seen coverage from major outlets like NYLON, ELLE Magazine, Vogue, and Tatler Asia. ? This moment is a reminder that sometimes, a product resonates in a way you can’t fully predict. Marketing isn’t about chasing virality—it’s about building something worth talking about that also feels authentic. Perhaps this collaboration worked so well because it was a natural fit—our organic black tea was the ideal base for Thai iced tea, creating a delicious drink made with perfectly paired premium ingredients. ?? ?? ? Our collaboration officially wrapped on February 12th, but we couldn’t let it end without saying thank you. A huge shoutout to Erewhon and Lisa?for making this such an exciting ride! We’re grateful for the journey and even more excited for what’s ahead.?? ? #JUSTICETea #Erewhon #ThaiIcedTea #Marketing #Virality #BrandBuilding

Craving the Thai Up the World by Lisa collab from Erewhon but looking for a dairy-free option? Pro Tip-- Just ask for it!???? ? Our co-founder?Seth Goldman stopped by Erewhon to try the Thai iced tea himself and can confirm—it's?delicious.?So much so that we decided to make it in the office!?Seth?and his wife, Julie Farkas, whipped up a dairy-free version for the team, and it was simple, creamy, and just as flavorful. ? Want to try making it at home? Here’s how: ? PREPARE THE BASE ???1 Bottle JUST ICE Tea Original Black ???1-2 Tbsp Organic Maple Syrup ???? tsp Vanilla Powder (Mix until fully combined!) ? TOP IT OFF ???4 oz Oatly Oat Milk ???8 tbsp Coconut Whip ???1 Tbsp Granulated Organic Cane Sugar ???1 tsp Vanilla Powder (Whip until creamy in blender!) ? Pour, stir, and enjoy! Whether you grab yours at Erewhon or make it yourself, this dairy-free Thai iced tea is worth the sip. ? #JUSTICETea #Erewhon #ThaiUpTheWorld #DairyFree

We are thrilled to announce that Seth Goldman, a visionary entrepreneur and co-founder of multiple innovative food and beverage brands, will be the keynote speaker at the MoCo Eats Food & Beverage Showcase! At the Hospitality Conference, Seth will share his insights on building impactful, sustainable businesses and how innovation continues to shape the future of the food industry.? ???Tickets are Live!??? Eat the Change https://lnkd.in/gNa-W2cK

We’re thrilled to share that JUST ICE Tea has officially landed at Smart & Final across California! ?? Now you can grab select glass varie-teas and 4-pack cans while you shop—making it easier than ever to sip on organic, Fair Trade Certified? tea. ??? ? Whether you’re reaching for a refreshing glass bottle or stocking up with a convenient 4-pack, you can feel good knowing our teas are crafted with clean, recognizable ingredients that support fair wages and sustainable farming. ? Cheers to sipping sustainably!???? #JUSTICETea #SmartAndFinal #FairTrade #Organic

Do restaurants appeal to a wide enough audience? In this clip, Seth Goldman, Co-founder and CEO of JUST Ice Tea, Co-founder of PLNT Burger, and Chair of the Board at Beyond Meat, argues they don't. "I can say that it's always both surprising and disappointing how many restaurants just don't even think about the need to appeal to a wide audience. And I'm not talking about just to please vegans, because even with PLNT Burger, we always say this isn't a restaurant just for vegans. That's too small a business model. But you always want to be as inclusive as you can." Check out the full episode to hear about: ? How mission-driven brands like Honest Tea, Just Ice Tea, and Beyond Meat are reshaping the food industry ???? ? The surprising reason Coca-Cola discontinued Honest Tea—and how Seth bounced back with Just Ice Tea ???? ? Why transparency is the secret ingredient for challenger brands ?? ? The rise of PLNT Burger and how it's redefining plant-based fast food ???? ? A peek into the future of Beyond Meat and the plant-based movement ?? https://lnkd.in/g9Urknni Thanks, Seth! #RestaurantPodcast, #GiveanOvation #GuestExperience

We’re excited to announce that JUST ICE Tea has been selected for 7-Eleven Inc.’s 2025 Brands with Heart Showcase! ?? Now in its sixth year, Brands with Heart is designed to offer emerging brands the opportunity to showcase their products in 7-Eleven, Speedway and Stripes Convenience Stores across the country. This incredible opportunity allows us to partner with 7-Eleven to grow, learn, and show off our products to new audiences.?We’re thrilled to be part of a community focused on supporting up-and-coming brands and making an impact. ?? ?? ?? Visit the link to learn more: https://lnkd.in/ekMq-HvW #JUSTICETEA #HonestTea #BrandsWithHeart #EmergingBrands #7Eleven