Eat Happy Kitchen

We are prepping for Expo West in Anaheim, CA March 4-7. The biggest food show of the year. NO PRESH. Plus we're in the middle of a re-branding, spice re-packaging, new category launch (our new cheese bites snack), equity crowd-fundraise, and opening the Amazon channel...among other things. It feels like all of these things are happening at once (because they are). And yet, a small company with just a few people can only get so much done in one day. So we will show up to Expo West having prepared our best. And the most important thing is that we have our sauces and spices so you can taste the best thing about our company: our products. Let's go!!! Come see us in the Startup CPG Hall ACC Level 3 Hot Products section, booth 7811.

I feel so honored that we won for our category--that was some stiff competition! We endeavor to make y'all proud with the award!

Eat Happy Kitchen is at a crossroads. We have had tremendous success DTC and have our sauces in 450 retailers nationwide. Our delish, premium sauces and spices are becoming pantry staples in households nationwide. But in order to grow and expand as the nation's best clean pantry item brand of the future, we need to raise capital. We've partnered with the wonderful team at the StartEngine platform, and are now able to host an equity crowd-funding campaign with our community. Manufacturing more inventory, marketing, bolstering our sales team, getting our spices into grocery, and launching our cheese bites are on the docket for 2025. https://lnkd.in/ghzXk3mD

This week, our four main flavors of no sugar added pasta sauce were tenderly stacked on the shelves of all 70 Fresh Thyme locations! We are beside ourselves to have such a fantastic retail partner and hope that all you Midwestern Happies will pick up some jars to stock your pantry.

Our Puttanesca sauce is the winner of the 2024 Shelfies for best sauce? WHAAAAAT! I mean, we've always been in love with our sauces, but to have this level of industry recognition is a game changer for our company and this SKU. Thank you, Startup CPG, for the incredible honor. We are humbled and thrilled.

What a day! Startup CPG has named Eat Happy Kitchen's Puttanesca sauce as a finalist in the Shelfie Awards, and we couldn't be more thrilled! Our sauce was selected from hundreds of entries in a very competitive category, and our fellow finalists are some pretty stiff competition. Thank you, Startup CPG, for the great news and recognition!!

Product Purveyor Peeps, can we talk strategy for Prime Day next month? We wish we had our new spice packaging ready to launch in the Amazon channel for Prime Day, but alas, our launch is delayed a bit. For good will, I like to mark down the kindle versions of my first two cookbooks for Prime Day to the lowest price Amazon will allow. I also hope this strategy brings some new folks into the fold who are looking for gluten free, no sugar added recipes. More details and some great ideas from other CEOs in this article by Julian Cannon over AdBuzzDaily: https://lnkd.in/gBvYbRnM

Wow, Startup CPG! Thank you for naming Eat Happy Kitchen one of ten brands to support this Pride Month!! Matt and Todd are the co-founders and unsung heroes of Eat Happy Kitchen. This company would not be a company today if it weren't for them. https://lnkd.in/gj3N3x5V

Human people of Los Angeles who CPG like me!! Mark Thursday 6/6 at 5:30 in the pm on the calendar for the Startup CPG 1 Million Messages Celebration. Eat Happy Kitchen will be demoing our kick ass pasta sauces, along with several other brands. Let's celebrate this community of emerging brands who are changing the landscape of CPG for the better. More info here: https://lnkd.in/gCUBjxzX