East Goes Global

Team dinners are the BEST dinners.

Excited to be bringing the #FutureGamesShow to China! Tomorrow, we’re distributing the broadcast across 11 Chinese platforms, ensuring gamers in one of the world’s biggest gaming markets can tune in from wherever they are. Expanding into broadcast distribution has been a game-changer. Our last event, #TheGameAwards, reached 104M+ livestream viewers in China alone—and we’re just getting started. More access. More reach. More opportunities. Let’s go! ??????

Honored to be featured in The New York Times ?? From day one, East Goes Global was built to bridge the gap between Western brands, IP, and China. Not as an experiment. Not as a pivot. But as a mission. Today, seeing our work recognized in The NY Times is a testament to that vision. We’ve always believed that the opportunity in China is bigger than most realize, and the success of our partners, some of the biggest brands, talent, and IPs in the world, proves that every single day. This isn’t just a milestone. It’s validation. And it’s fuel to keep building ?? Grateful for the team, our partners, and everyone who’s been part of this journey! Let’s keep pushing boundaries.

Deontay Wilder, THE Bronze Bomber, has officially launched in China! ???? The Bronze Bomber isn’t new to the market - he first made his mark in 2008 at the Beijing Olympics, where he won a bronze medal in boxing ?? Now, 16 years later, he’s back—this time, launching his official channels to connect directly with Chinese fans ?????? The results speak for themselves... In just 12 hours, Deontay’s WeChat, RedNote, and Weibo accounts (with more to come) have already gained impressive traction, and the momentum is only growing! His presence is making waves, and the fan response has been overwhelmingly positive. Why now? ?? ??China just celebrated Chinese New Year, making this the perfect time to tap into cultural moments. ? #RedNote is taking off, and Deontay is one of the first major athletes to establish an official presence. ? China has a massive boxing fan base, and Deontay remains one of the sport’s most electrifying figures. This is just the beginning China, The Bronze Bomber is back! ?????? ? ? ? #DeontayWilder #TheBronzeBomber #EastGoesGlobal #ChinaLaunch #WeChat #RedNote #Weibo #Boxing #CNY #SportsMarketing

East Goes Global x NBA: Expanding the Game in China ?? ?? The NBA is one of the most globally recognized leagues, and China remains its second-largest market. With 600M+ NBA fans in China, the demand for content, engagement, and partnerships continues to grow - and we’re proud to be at the forefront. At East Goes Global, we work with 20% of NBA teams and top players, helping them connect with their Chinese fanbase through content strategy, digital growth, partnerships, and sponsorships. ?? The Impact: ? NBA games in China generate 3+ billion views annually on Tencent Sports ? China accounts for 10-15% of all NBA merchandise sales ? The league is making its long-awaited return to China this October, with the Brooklyn Nets and Phoenix Suns playing two preseason games in Macao Beyond the numbers, we’re proud to support teams in their global expansion efforts—like the Cleveland Cavaliers, who are making history with three representatives AND their head coach heading to the NBA All-Star Game. ?? Whether it’s creating viral campaigns, growing millions of followers, or activating high-impact sponsorships, we’re here to help the NBA and its stars maximize their presence in China. ?? Huge shoutout to Zimin (Frank) Zhang + Sha Ye 叶沙 for their incredible work on this year’s All-Star campaign! ? ? ? #EastGoesGlobal #NBA #China #SportsMarketing #DigitalGrowth #GlobalExpansion

Welcome to the team, Sangyi Qi!

Last week, we highlighted wins from some of our talent clients—Will Smith, Adam Lambert, OneRepublic, and Hayd. To start this week, we’re diving into the world of sports with a massive moment: #JimmyButler has officially joined RedNote with more to come! ?? With his blockbuster move to the Golden State Warriors, we launched Jimmy’s account ahead of his debut to capitalize on the momentum, ensuring his presence was felt right from day one. The results? A top 10 trending topic across the entire platform. This launch comes at a perfect time—Chinese New Year just wrapped up, and Jimmy has long had strong ties to China. His Li-Ning “Year of the Rabbit” sneakers last year were a huge hit, and with basketball’s massive fanbase in China, the timing couldn’t have been better. As always, we’re focused on helping global talent, brands, and sports connect with fans/consumers where they are, and this is just the beginning ?? ? ? ? #EastGoesGlobal #JimmyButler #GoldenStateWarriors #NBA #China #RedNote #GlobalExpansion

Will Smith is officially back on Douyin. When we first launched his account in 2019, our goal was clear: build an authentic connection between one of Hollywood’s biggest icons and China’s 1.5B global consumers. Fast forward to today, and his re-launch is already making waves—5.16M views and 250K+ engagements in just 24 hours. This moment wasn’t random. Our team, led by Joyce Zhang, strategically identified a trend that blends cultural relevance, local virality, and Will’s signature energy. The result? A seamless, high-impact return that resonates with Chinese audiences. A strong start—and just the beginning.

We've been working with #OneRepublic for just over a year now, and their success in China is proof of what happens when Western artists truly invest in the market. ?? Here’s a clip from their unbelievable performance at Bilibili’s New Year’s Eve Gala - one of the many major opportunities they’ve tapped into to win in China. ??Last year, the event pulled in 250M+ views... ? This year, OneRepublic took the stage—and the impact was massive! In just the last 30 days: ? Their following in China doubled ?? ? Their total fanbase grew 140%+ ?? ? Today, they’re closing in on 4M followers. And this is just the beginning. With the right strategy and commitment, Western artists can thrive in China. The results speak for themselves. ?? ? ? ? #EastGoesGlobal #OneRepublic #ChinaMusicMarket

At East Goes Global, we specialize in helping Western talent grow and engage with Chinese audiences - and Adam Lambert’s success story is a perfect example ?? Over the past eight months, we’ve worked to expand Adam’s presence across China’s digital landscape. When we started, he had 2.7M+ followers but limited active channels. We launched him on WeChat, Rednote (gaining 250K+ followers within weeks), Douyin, and Bilibili, driving a 30% increase in his following within just 30 days. One of our first posts alone generated 45M+ views. Beyond growing numbers, our focus has been on deeper fan engagement. With Adam’s dedication to the market—creating exclusive content, performing on major Chinese TV shows, and touring, his connection with fans has never been stronger. Most recently, we partnered with his team to develop, manufacture, and sell a limited-edition Chinese New Year merch collection, leveraging his now-massive audience to drive direct-to-fan sales. The result? A complete sellout in just a few hours. Adam’s following has now nearly doubled to 5.2M+, opening new opportunities across content, commerce, and engagement in China. This is just the beginning - stay tuned for what’s next. Shoutout to our team for their incredible execution on this project! ??