Andrew Spalter sat down with Jing Daily to chat through how strategic digital engagement and cultural connections have helped the #NBA rebuild its position in the world’s second-largest basketball market ?? Check it out here ??
East Goes Global
广告服务
We are the leaders in helping the Western worlds of Talent, Brands, and Sports reach Chinese consumers globally.
关于我们
Founded in 2018 based out of necessity, East Goes Global has grown into one of the world's leading digital agencies helping the Western worlds of talent, brands, and sports reach Chinese consumers globally. We help activate the digital world of a 1.5B person market across local channels. From channel management to social commerce, we exist at the intersection of Chinese consumers.
- 网站
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https://www.eastgoesglobal.com/
East Goes Global的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Los Angeles
- 类型
- 自有
- 创立
- 2018
- 领域
- China、Chinese Social Media Management、Data Analytics、Strategy、Branding、Merchandising、Weibo、Douyin、Kuaishou、Xiaohongshu、Bilibili、Xigua、WeChat、QQ Music、NetEase Music、Tencent和Alibaba
地点
East Goes Global员工
动态
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?? We are LIVE ??
Founder of East Goes Global | Connecting Talent, Brands, and Sports with Chinese consumers globally | Forbes 30u30
Huge week at East Goes Global... We're absolutely thrilled to announce the launch of Olympic Gold Medalist, Tom Daley's clothing brand, #MadeWithLove, in China—and the momentum is building. Made With Love by Tom Daley is now live on #Xiaohongshu (RED) ?? ??830,000 followers across local channels to distribute products to ??Initial 24-hour sales blew projections out of the water ??No massive lift or significant costs to Tom/team ??Fan engagement incredibly strong across all content This is only the beginning, and we couldn’t be more excited for what’s ahead for Tom, Made With Love, and Chinese fans globally. If you’re working with a celebrity or celebrity-backed brand, let’s connect and explore how we can bring your vision to life in China. ?? Big shoutout to the team @ EGG, Kangjian Gao, Chaoyuan Zhang, Matthew Spalter, Lloyd Tyler, and everyone at the YMU camp!
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Excited to share that East Goes Global is partnering with The Game Awards for their monumental 10th Anniversary Gala Celebration! ?? ?? ?? This year's show streams LIVE everywhere on Thursday, December 12th—and we’re making sure it reaches audiences in China like never before. We’re proud to support the #TGA livestream across an incredible range of Chinese platforms, including #WeChat, #Weibo, #Bilibili, #Poizon, #Xiaohongshu (RED), #Huya, #Douyin, #HeyBox, #DouYu, #NetEase, #Tencent, #QQVideo, #iQIYI, #YouKu, and more. From livestream distribution and marketing to channel management and trend-setting engagement, we’ve already hit the #1 trending slots on several of these platforms—proving once again the power of connecting global audiences ?? Don’t miss The Game Awards on December 12th. Watch live and be part of the celebration with the rest of the world! #Gaming #TheGameAwards #China #Livestream
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We're looking for brands for the next major event. If you're interested, reach out to [email protected]
Founder of East Goes Global | Connecting Talent, Brands, and Sports with Chinese consumers globally | Forbes 30u30
Calling all Brands and Brand Owners ?? Want to reach tens of millions of Chinese consumers worldwide (1.5B+ in China and 150M+ living globally)? We at East Goes Global are looking for brand partners to join our next livestream event! Our previous live streams have reached 28M+ and 44M+ viewers, breaking records and showing the insane power of engaging audiences on China’s top digital platforms. This time, we’re aiming to go even bigger. If your brand wants to connect with millions of active Chinese consumers globally, tap into one of the world’s top five most-used platforms, and join a high-energy event that resonates with fans and builds brand loyalty - then this is for you. If you’re ready to take your brand to new heights amongst Chinese consumers globally, let’s chat!
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?? Client Spotlight: #TheChainsmokers ?? We’re beyond proud of what The Chainsmokers have achieved with us in just two years! Since we started working together, they’ve captured the hearts of millions of fans across China ???? Here are a few highlights: ???? 6.2M+ followers on local Chinese platforms and counting! ???? 590M+ hashtag impressions and still climbing. ????? Just wrapped a massive tour selling 60,000 tickets in 6 days! ???? On Douyin, they became the #1 most-searched local topic and ranked #17 in all entertainment. ???? ‘Something Just Like This’ is one of the top 10 all-time songs on NetEase Music. ???? 15 videos with 1M+ views! Their success isn’t just in the stats. The Chainsmokers dive deep into creating localized content that resonates with their fans in China, and it clearly shows. Here’s to the journey so far and all that’s still to come! ??
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Our #Talent department is hiring ?? If you or someone you know is interested in bridging the gap, please reach out to [email protected].
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Catch our Founder, Andrew Spalter, in Dubai this January for #1BillionFollowersSummit!
Founder of East Goes Global | Connecting Talent, Brands, and Sports with Chinese consumers globally | Forbes 30u30
Thrilled to be heading to #Dubai for 2025's 1 Billion Followers Summit ?? Looking forward to connecting with some familiar faces, industry leaders, and sharing insights on global strategies. If you’ll be in the market or attending the summit, let’s catch up!
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We would love everyone to give a very warm welcome to one of East Goes Global's newest team members, Zhen Wu ?? Zhen joins us with an impressive background in sports management, digital media, and cultural industries. She brings a wealth of experience from working with global sports organizations such as the PGA TOUR and #FIFAWorldCup, where she contributed to content localization, social media strategy, and audience engagement across major platforms. We are thrilled to have her join our #Sports team, where her expertise in content operations, multilingual skills, and strategic insights will play a pivotal role in driving our global success. Welcome to the team, Zhen! ?? ? ? ? #EastGoesGlobal #NewTeamMember #SportsMarketing #GlobalTalent
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?? Why Lacoste’s China Strategy Is a Game-Changer ?? East Goes Global's founder, Andrew Spalter, was featured in Jing Daily for our insights on Lacoste’s remarkable success in China. The brand’s ability to localize its strategy—leveraging the 'tennis core' trend and engaging with cultural icons like Wang Yibo—demonstrates the power of thinking globally but acting locally. Lacoste's recent campaigns, from the Great Wall event with Novak Djokovic to collaborations with domestic brands like CLOT, highlight what it takes to resonate with China’s consumers. We’re proud to see brands embracing this localized approach to build meaningful connections and drive growth. Curious how your brand can unlock China’s market potential? Let’s chat. Read the full article ?? #EastGoesGlobal #ChinaStrategy #Localization #MarketingInsights #GlobalBusiness #Lacoste #DigitalMarketing #ChineseMarket
Why Lacoste’s China strategy stacks up | Jing Daily
jingdaily.com
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?? East Goes Global Monthly Updates are Back! ?? We’re excited to announce that our monthly updates are making a comeback! ?? Each month, we'll be sharing industry insights, client wins, and our latest achievements as we continue to bridge the gap between Western talent, brands, sports, and the ever-evolving Chinese market. If you'd like to be added to this monthly update, please send us your email ?? . Here's a sneak peek of what we covered this month: ??? F1: Last year’s China GP saw a massive surge in demand, with viewership tripling since 2019 and tickets selling out in record time! As international priorities shift, China is becoming a key focus for teams and partners. ?? NBA: With the preseason underway, we're gearing up for the 24'/25' China All-Star voting strategy. 40% of all votes last year came from China, and we're more engaged than ever in helping teams and athletes connect with their Chinese fan base. ?? Music: China has officially become the #5 largest and #1 fastest-growing music market in the world! We’re seeing incredible momentum for our artists with live shows and touring opportunities, driving growth across all fronts. ?? Client Wins: We’ve had some major wins with our clients recently: ??Brooke Monk reached 134M video views and 512K new followers in China in just 3 months! ??#AdamLambert grew his following from 1M to 4.5M on Chinese social platforms within 4 months. ??The Phoenix Suns became the first National Basketball Association (NBA) team to visit China since 2019, cementing their status as a top team engaging with Chinese fans. We’re thrilled to be back with these updates and can’t wait to share more of our journey in the months ahead. Stay tuned for more insights and wins as we continue to scale our impact in China! #EastGoesGlobal #ChinaMarketing #GlobalGrowth #F1 #NBA #MusicIndustry #ClientWins #LinkedInUpdates #ChinaExpansion
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